Portuguese pin-up footballer Cristiano Ronaldo who plays for Manchester United is the star of the new Pepe Jeans campaign, further entrenching his status as the neo-Beckham. Nobody's calling the 21-year-old a metrosexual yet, though (perhaps you need your own fragrance line for that).
Photographer Steven Klein shot this latest campaign which he says is based on a mixture of two films by Michelangelo Antonioni, Zabriskie Point and Deserto Rosso. However, Ronaldo lounging around on an inflatable pool was enough to get me to watch.
Campaign here. Quicktime video here. More photos after the jump.
(thanks Kim)
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