08/12/2005
Wow! Advertecture in Soho!
Wonder where AdRants got this idea?
My text: "Exploiting the New Yorker's penchant for voyeurism (and the city's reputation for crime), Court TV yesterday installed this three-story camouflauged advertisement on the side of a residence at King Street and Sixth Avenue. It's really quite an amusing little cartoon. As an unsuspecting tenant is about to be hacked to death by an intruder with a butcher's knife, life goes on as usual for the other tenants in the building."
Their text: "Court TV has erected a piece of "advertecture," a huge banner that looks like the building it is draped upon but carries artistic renderings of windowscapes and, of course, the Court TV logo. If you look closely, you can one apartment dweller about to be whacked with a butcher's knife while other tenants are oblivious. Can you say voyeurism? The board is located on King Street in New York's Soho neighborhood..."
They could have done a better job of disguising my writing, but at least they had someone run down and take their own picture.
Posted 9:50 AM EST by Andy Towle in New York, Photography | Permalink
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Erm, the stories don't look that similar to me, Andy.
Posted by: A | Aug 12, 2005 10:49:41 AM
How many ways are there to describe this ad?
The only commonalities I see are the words "butcher knife" and "voyeurism." Am I missing something?
This is a great blog, but let's not masturbate ourselves TOO hard, eh?
Posted by: justin | Aug 12, 2005 10:55:14 AM
Perhaps Andy feels a bit slighted because, unlike Adrants, he may have found the outdoor ad himself and posted a sighting? Maybe Adrants caught wind of the ad on account of Towleroad?
Just a thought - don't know if it's the phrasing as much as it may be the content.
Posted by: jason | Aug 12, 2005 11:34:57 AM
I think Andy has a point; the use of the term 'Advertecture' stretches coincidence a bit far...
Posted by: a different Andrew | Aug 12, 2005 12:33:53 PM
Imitation is the highest form of flattery.
Posted by: max | Aug 12, 2005 1:17:30 PM
The word advertecture has been in use since at least 1997.
http://www.wordspy.com/words/advertecture.asp
Posted by: justin | Aug 12, 2005 2:24:22 PM
Ehhh...It TOTALLY a RIP OFF!! Too many of the sentences are parallel for it not to be.
Poo on you AdRant.
Posted by: Astro | Aug 12, 2005 8:22:44 PM
There's another one around 42nd and 9th, on your way to the Lincoln Tunnel. I noticed it as I sat in a huge gridlock jam, but I was so aggravated with road-rage that I can't recall the exact address. The background color of the ad was almost EXACTLY the same as the building, and at one point I wasn't sure what I was seeing... VERY CLEVER!
Posted by: Aaron | Aug 13, 2005 5:36:49 PM