Concerned about the high rates of smoking in the gay community, the Los Angeles Department of Health has begun a “Last Drag” campaign using a street team of hotties to try and get their point across.
Jeff Bailey of the Los Angeles Gay and Lesbian Center said that many gays begin smoking to deal with rejection by their families or the stress of coming out.
“When a lot of gay men and women come out, they come out in the bar culture, and the bar and club culture has really established a culture where it's OK to smoke,” Bailey said. “We need to change that.”
The superhero street team has been instructed to spin around three times, cry “Oh Mighty Isis,” and pluck cigarettes from unwitting smokers' lips.