03/22/2006
Dsquared Buckleroos
Six months ago Dsquared2's cowboy campaign would have seemed prescient. While the silhouettes are misty, crisp, and gorgeous, the campaign is grasping at a pop culture moment that has already had its time at the rodeo.
Posted 3:47 PM EST by Andy Towle in Fashion Men, Photography | Permalink
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DSquared came up with a cowboy theme for its spring-summer 2006 collection and campaign a while ago. The fashion show for this season was held on June 28, 2005, and the photo shoot for this campaign was on November 19, 2005.
Posted by: androphile | Mar 22, 2006 4:14:45 PM
Thanks Andy... the urban cowboy was hot for about 20 minutes when Steve McQueen and Paul Newman were young. Everyone's jumpin on the bandwagon here. Next thing you know women'll be wearing uggs in the slushy streets of NY. Oh wait... nevermind. Does Heatherette have a cowboy hat? Maybe I can get one at Bergdorfs. I'd be sooo cool.
Posted by: Brian | Mar 22, 2006 4:15:24 PM
I, for one, am tied to classic fashion....well, classic for the catacombs...
Posted by: Raymond | Mar 22, 2006 4:17:40 PM
Of course, some of my wardrobe is from the second millennium, but the colours are .....
primary - for the most part, and scarlet for that promotion I received.
Posted by: Raymond | Mar 22, 2006 4:19:31 PM
Doesn't really matter when it was shot Androphile, if the public is just getting it now.
Posted by: john wayne | Mar 22, 2006 4:22:26 PM
Cowboy-ism is just getting very tired.
Posted by: Patrick | Mar 22, 2006 4:49:06 PM
Wow.
These photos are fanTASTic. I admit I'm surprised that a certain movie hasn't been mentioned here yet =).
~
Posted by: Gilli | Mar 22, 2006 5:23:39 PM
Bullshit, honey.
Hot shirtless cowboys NEVER go out of style. EVER.
Delicious.
Posted by: Brian | Mar 22, 2006 5:48:33 PM
Brian...I'm with you!The shoot looks really hot and I'm all for it. Let's not let what was a wonderful movie(that perhaps did not get the Oscar praise I at least had hoped)color how we view this.
Posted by: chris | Mar 22, 2006 6:19:55 PM
DSquared's clothing looks ill fitting and pretty ridiculous to me.
Fetishized country wear for city dwellers at an obscene cost. WTF?
Posted by: busytimmy | Mar 22, 2006 7:00:44 PM
so every time someone puts something 'western' before us, either an ad or just a picture, it's gotta be because of brokeback?
that doesn't make sense.
that's like everytime i see a japanese car with a big muffler i say to myself 'they just wish they were in the fast and the furious'.
Posted by: mason | Mar 22, 2006 7:07:20 PM
let's not forget the unfortunate era of "urban cowboy" (1980), or that dan 'n dean of Dsquared did the cowboy drag for madonna's "don't tell me" video and stagegear in 2000.
Posted by: A.J. | Mar 22, 2006 7:28:57 PM
Mason, no, but if not for Brokeback Mountain....we wouldn't be seeing this ad now. :o) Let's get real....if we were to see a regular guy (not a model) walking down the street dressed like this....you'd think to yourself...."RETARD!".
Posted by: Patrick | Mar 22, 2006 7:43:14 PM
Does anyone here know enough about the history of fashion to know how often the cowboy image has appeared in print ads? I'm betting it's happened alot, for a while now and would have happened many times again without Brokeback Mountain. This just gives queens something else to be "...like so totally over..." as if there weren't enough to be so totally over already.
Posted by: Chad Hanging | Mar 22, 2006 9:22:39 PM
This fashion show was shown last year so when these looks were on the runway the cowboy was HOT. It still is if you ask me no one will be walking around going OMG brokeback was so last year.
Posted by: Bobby | Mar 22, 2006 9:26:03 PM
Well....perhaps the next big fashion trend will be another character from the Village People..... perhaps "construction worker".
Posted by: Patrick | Mar 22, 2006 11:08:42 PM
I'm waiting for someone to start the next big fashion trend: the bitter jaded queen look. So self-aware that it will be like so totally over before it even begins.
Posted by: Chad Hanging | Mar 22, 2006 11:13:29 PM
Here in Los Angeles back in the early to mid nineties the gay cowboy scene was huge, as it was in a lot of other urban areas across the West. Brokeback wasn't even written then so we can't very well attribute everything cowboy to the popularity of the film.
That said, Oil Can Harry's and Rawhide, the two country/western dance clubs in L.A. are both enjoying a huge surge of popularity since the release of Brokeback. I overheard Tommy, one of the longtime bartenders at Oil Cans, saying that they attributed it to the film.
Brokeback may be having an effect in some ways but the gay cowboy culture has been around a long time and will likely continue strong long after this wave of popularity due to the film is over.
Posted by: Tom C | Mar 23, 2006 12:31:16 AM
Once again the straights have taken a cool gay thing and made it their own.
Like pooka shells, the Caesar haircut and manscaping--at least this time they didn't wait 2 years to bastardise it.
Only 6 months behind, now that's progress. Maybe Brokeback will get that Best Picture Oscar, next September.
Posted by: Joe Fitrzyk | Mar 23, 2006 12:33:52 AM
Says Mr Andy Towle, who still seems to be "mid buck at the rodeo" as far as Broke Back Mountain is concearned.....
Posted by: John | Mar 23, 2006 1:12:57 AM
I go back to my oldest saying. Hick dudes are the hottest dudes.
Posted by: dyonysis | Mar 23, 2006 7:18:03 AM
Hasn't Ralph Lauren used the cowboy theme over and over again? He even created a specific line, Chaps, to go with it more than 20 years ago.
I understand you all want to give credit to Brokeback, but you REALLY need to move on guys. Cowboy Chic has been part of the fashion industry since it began. If you've ever been to the South you see cowboy fashion everywhere, and it was there a LONG time before Brokeback was even a though in Annie's head.
Posted by: wayne | Mar 23, 2006 8:19:08 AM
Many messages are subliminal.
Minorities have often taken perjorative verbage and "re-clothed" it into a new way of exhibiting pride in self.
Witness words like "queer" and others used in a positive light by those who were once verbally bashed by them.
Having read about the rodeo cowboy piece in this blog by Gross this morning, I felt able to comment upon this thread.
Posted by: Raymond | Mar 23, 2006 9:42:21 AM
While BBM might have something to do with it...cowboys and jeans aren't exactly new.
And to everyone thinking this was an 80s thing...did you walk around NYC before BBM...even then cowboy boots were making a huge comeback in the gayborhood.
Posted by: PHDinNYC4Dems | Mar 23, 2006 10:22:31 AM
prosze o przesyłanie informacji o nowych filmach owena hawka.jesli macie to prosze o przesłanie darmowych filmików oraz zdjec z owenem hawkiem.bardzo podoba mi sie wasza strona.nie znam angielskiego ale mam nadzieje ze jakos sie porozumiemy.
pozdrawiam serdecznie.
marcin
Posted by: marcin | Mar 31, 2006 7:29:48 AM