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Freddie Ljungberg Too Hot for Stockholm


Freddie Ljungberg has been stripped from the streets of Stockholm by Swedish bureaucrats who think the Calvin Klein billboard images of him are too racy. From The Local:

"They think it is too sexist," Hans Lindeblad, CEO of Lindeblad & Wedin, Calvin Klein's Swedish marketing agency, told Stockholm City. "It's nuts," he added.

I think he meant sexy, not sexist (she's on top after all), but anyway. We agree with Hans. Footballer eye candy should definitely have a place on the billboards of the world.

(via paul's world)


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  1. Swedes speak English perfectly well so I bet he did mean "sexist" and not sexy. The city officials who refused to approve the poster probably think the ad objectifies the girl by using her as a decorative play thing.

    Posted by: Peter | Apr 28, 2006 11:27:25 AM

  2. yeah, he is teh jake... drool... :-)

    Posted by: gordon | Apr 28, 2006 11:54:44 AM

  3. Many people aswell as political parties and groups are protesting the bureaucrats decision to ban the billboard. I think a debate about it is coming and it's not too sure the decision to censor the ad will last. The department that decided to not approve the ad dosen't even have the authority to make the decision that they did.

    Posted by: Mikael | Apr 28, 2006 12:32:42 PM

  4. Billboards are crap; it doesn't matter what they're advertising. They make the cities look terrible, specially if they're displayed in front of buildings like the one on the picture above.

    Posted by: Tatiana | Apr 28, 2006 12:46:00 PM

  5. OMG who is this guy and where can I get one???!?!?! WOW.

    Posted by: K | Apr 28, 2006 3:14:43 PM

  6. I have a problem with the fact that the HUGE ad just throws all the beautiful building scenery out of whack. that's dumb. Least to say you'll probably never see a diesel ad there.

    Posted by: Dirk | Apr 28, 2006 5:46:25 PM

  7. First of all, the swedish man definitly meant sexist not sexy. They are extremely good english speakers (especially in stockholm) so lets try not to play the dumb swede card.

    Posted by: anna | Apr 28, 2006 8:38:39 PM

  8. WhatEVER!


    This is one of the BEST I've seen on this blessed site!


    Posted by: Gilli | Apr 29, 2006 1:11:53 AM

  9. >>the Calvin Klein billboard images of him are too racy.

    I agree. I'm so sick of having images of naked women crammed down our throats. Nobody wants to see that crap. I don't mind the men in underwear, but why must they be wrapped in whores? What are they really selling? Heterosexuality?

    Posted by: Jay Croce | Apr 29, 2006 2:55:35 PM

  10. In europe if you don't like something because you thing its too sexY you label it as sexIST and A:get what you want (the poster comes down) and B:are labelled "progressive" and "feminist positive" for your stance. How this is more objectifying to the woman in the picture than the man I will never know, but it seems like the general idea is that if there is a semi-clad woman in any part of any picture that exists anywhere it "must be sexist" somehow.

    Posted by: dr.anony mouse | Apr 29, 2006 2:55:50 PM


    Posted by: Chad Hanging | Apr 29, 2006 6:15:38 PM

  12. "Footballer eye candy should definitely have a place on the billboards of the world."

    I think this is a statement that deserves an enormous caveat: except where such billboards are displayed in such a crass and brazen way as to defile the natural beauty of a street in one of Europes most beautiful and historically rich cities.

    If I want to look at billboards obscuring every possible inch of architecture or publicly available space, I'll go to times square.

    If I want to experience cities and a capitalist mentality that doesn't permit advertising in every imagineable public space, I'll go to Europe, or Canada for that matter.

    This billboard is just plain gross.

    I have no problem with the Calvin Klein imagery, or his hot body - all that is great, I just think it shouldn't be plastered at 3000% scale over an otherwise beautiful street.

    Its so American for this thought to have never even crossed any of your minds!

    Don't get me wrong, I have lots of appreciation for capitalism (with certain limits) and (good) advertising, but I love cool cities and architecture too....

    Posted by: Peter | Apr 30, 2006 8:11:00 PM

  13. Heh, I didn't see the other comments that made the same point I did...good job!

    The first argument should be whether the city deserves to be censored by this ad...

    Posted by: Peter | Apr 30, 2006 8:15:09 PM

  14. My poster is hotter!!!

    Posted by: talldarkman | May 1, 2006 11:50:25 PM

  15. que esta muy bueno y es precioso es perfecto es un papi y que a pear de eso lo admiro por lo buen jugador que es

    Posted by: adaney | Jun 29, 2006 10:44:59 AM

  16. wow! you can just make out the shape of his thick love!

    Posted by: xtina faguilera | Nov 20, 2006 8:04:15 AM

  17. LOL what a tool. The minute you advertise for underwear commercials, the media has you. Unless of course you own a substancial amount of stock, like micheal jordan and hanes...

    Posted by: KathyC | Nov 6, 2007 4:25:53 PM

  18. Political smalitical - Freddies fit.
    I was looking at that picture for 20 minutes before I noticed the woman!!!!!

    Posted by: Vicky | Feb 7, 2008 11:25:11 AM

  19. your so hot

    Posted by: mejo | Oct 9, 2011 6:57:56 AM

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