04/19/2006
Swiss Soccer Widow Bait Now Online
The Swiss Tourism ad I posted about last week, targeted at women whose husbands may be preoccupied with football during this summer's World Cup, is now online. Aside from the hunky men and the brief glimpse of German football star Michael Ballack, I love the fact that the male Reuters reporter gets all giddy about the parade of beefcake. Says Reuters' Ben Fajzullin: "Could be more exciting than the event itself!"
Related
It's the Plumber, I've Come to Fix the Tourism [tr]
Posted 8:50 AM EST by Andy Towle in Advertising, Hot Men, Switzerland, World Cup | Permalink
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They want us to come and take their men. They're just begging for it.
Posted by: Chad Hanging | Apr 19, 2006 4:08:48 PM
Yodelahehoo!*
*with apologies to DGK
Posted by: Morris | Apr 25, 2006 6:09:16 PM