Gay Pride in Second Life Makes Us Yearn for a Third Life

Altoids

Altoids is holding Gay Pride month at L-Word Island in the online virtual world of Second Life. According to AdRants, “events include a carnival, a date auction, gay prom and two massive parades that sync with the LA, New York and SF ones”.

While the intention may have been celebratory, the result is more like direct marketing day on the island of misfit toys.

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If the Flickr photostream of the events is any evidence, gay pride is wearing thin in virtual reality as well. Their parade (minus the stench, the drunks, the bare breasts, the dykes on bikes, the kettle corn, and the shirtlessness) lacks any kind of noticeable edge.

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Except of course, for the hot girl-on-girl action.

Boy, looks like a lot of fun, doesn’t it?

Comments

  1. BeeDee says

    It’s EXACTLY the same as the city of West Hollywood parade of alcohol ads and homogenized monotony – – sure, sure, I’m proud. The WeHo festival is the _Will and Grace_ of pride parades.

    BTW, Los Angeles doesn’t have a pride festival of any kind anymore – Long Beach and Pasadena do, but not Los Angeles. I would love to go to the San Fernando Valley festival, the Downtown L.A. festival, the Silverlake festival. Places gays and lesbians really need to come out of their homes and show their community they aren’t just drag nuns and dykes on bikes (which is all that gets on local TV of the WeHo deal).

    And what’s the deal with the city of Santa Monica?!!? no gay pride there??

  2. alan says

    I remember the 1987 and 1993 Marches on Washington as almost spiritual events of quotidian protest. DC became a gay city for a weekend. “We’re here, we’re queer, we’re riding on the escalator” we chanted as we rode the escalators into the Dupont Circle Metro station.

    By contrast, The Millenium March in 2000 was sponsored by United Airlines, among others, and I happened to have flown from Tokyo to DC to participate. At Dulles, I was welcomed to the March on behalf of United Airlines.

    I remember this as the moment when the gay comunity made the transition from outcasts to target market. Major politicians attended to seek our approval.

    This was both a milestone and disruptively scary to me.

  3. Joe says

    BTW, Los Angeles doesn’t have a pride festival of any kind anymore – Long Beach and Pasadena do, but not Los Angeles. I would love to go to the San Fernando Valley festival, the Downtown L.A. festival, the Silverlake festival. Places gays and lesbians really need to come out of their homes and show their community they aren’t just drag nuns and dykes on bikes (which is all that gets on local TV of the WeHo deal).
    ================================

    What are you talking about? Of course LA has a festival. It costs $20 to get in. Check your facts dude.

  4. says

    Second Life has a “home-grown” pride celebration in its third year, which will be held at the end of the month. Plans are underway for a virtual AIDS quilt. The organizing committee has arranged for several rented regions in which to hold the events. As with many efforts in Second Life, the creativity and initiative of residents is likely to far exceed what any corporation has yet come up with.

  5. Joshua says

    I’ll say what I say on the Tech blogs I belong to….**second life?????????…..you all need to get working on making your FIRST life worthwhile********

    If your life sucks so bad you need to spend the time and money creating a second fantasy life…..turn off your damn computor and get out and do the things it takes to make your REAL life better. Volunteer to work with AIDS patients, take food and chat to older Gays who sit in str8 nursing homes forgotten by their own community, raise money and awareness of Gay issues or the issues that you really care about….hell, just go to a damn movie, or a play or an art show or just walk on the beach or in the woods….but get away from the computor.

  6. BeeDee says

    OK, JOE — where in the city of Los Angeles is there a Gay Pride Festival, ’cause I’m ready to go…

    If you’re incorrectly referring to the city of West Hollywood Pride parade, as I said it’s a parade brought to you “buy” every alcohol company doing business in the U.S. that is strategically laid out to pass in front of almost every gay bar in the city. West Hollywood is an aberration that does not represent the diverse, dynamic gay community of Los Angeles or even the greater Los Angeles area.

    Again, BTW, if you didn’t know Silverlake, North Hollywood, Fairfax, Westwood, South Central, Venice, Cheviot Hills, Valley Village, Crenshaw, San Pedro, Hollywood: all parts of the City of Los Angeles.

  7. mark m says

    Jack!, you’re right in that as a whole the video game industry ignores gays because they don’t make up a huge segment of their market, but video games in general have often been very progressive.

    “The Sims” has allowed same sex coupling in its games for SEVERAL years and it’s one of the most popular virtual simulators of all time.

  8. Joe says

    OK, JOE — where in the city of Los Angeles is there a Gay Pride Festival, ’cause I’m ready to go…

    If you’re incorrectly referring to the city of West Hollywood Pride parade, as I said it’s a parade brought to you “buy” every alcohol company doing business in the U.S. that is strategically laid out to pass in front of almost every gay bar in the city. West Hollywood is an aberration that does not represent the diverse, dynamic gay community of Los Angeles or even the greater Los Angeles area.

    Again, BTW, if you didn’t know Silverlake, North Hollywood, Fairfax, Westwood, South Central, Venice, Cheviot Hills, Valley Village, Crenshaw, San Pedro, Hollywood: all parts of the City of Los Angeles.

    =====

    Good God. Pardon me for losing on a technicality. Yes I do mean the parade AND festival that is held in West Hollywood. That parade has always been in Weho, even before it was an incorporated city, It started there because, duh, that’s where we all lived. And it just remains there. By your logic Macy’s should have a Thanksgiving Day parade in every city where it has stores. Get over your Weho hate dude. It was there before you were.

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