Altoids is holding Gay Pride month at L-Word Island in the online virtual world of Second Life. According to AdRants, “events include a carnival, a date auction, gay prom and two massive parades that sync with the LA, New York and SF ones”.
While the intention may have been celebratory, the result is more like direct marketing day on the island of misfit toys.
If the Flickr photostream of the events is any evidence, gay pride is wearing thin in virtual reality as well. Their parade (minus the stench, the drunks, the bare breasts, the dykes on bikes, the kettle corn, and the shirtlessness) lacks any kind of noticeable edge.
Except of course, for the hot girl-on-girl action.
Boy, looks like a lot of fun, doesn’t it?