Bjorn Borg Launches Dating Site, Goes for Gay Priest Market


Former tennis pro-turned underwear mogul Bjorn Borg has launched an online dating business and is promoting it with this viral video of two fictional priests who get married.

It may not be the most lucrative approach, but Borg's "love for all" message should be commended, and, well, it did happen.

Watch the clip, AFTER THE JUMP...