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David Beckham Unveils Beefcake Underwear Billboard in London

Beckhammm

David Beckham was on hand at Selfridges department store today for the unveiling of a huge billboard for his Armani Underwear campaign, his first in London.

Said Becks: "I don't mind taking pictures in my underwear. It's when the pictures are unveiled, like today, that it's a bit embarrassing."

Three more shots, AFTER THE JUMP...

Becks5   Becks4

(photos below: splash news)

Beckham2  Beckham3

Beckham

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Comments

  1. Is anyone else over David Beckham? I am... he's way over-exposed at this point.

    Posted by: Paul | Jun 11, 2009 9:34:37 AM


  2. Can anyone say Tom of Finland!! Aren't there copyright laws on that?

    Posted by: Realitythink | Jun 11, 2009 9:38:20 AM


  3. Becks is actually in top form right now (footballing, not modeling), World Cup qualifying is heating up, and he's on his way back to LA to finish the season... so I recommend you stop reading Towleroad right now if you're over him. Better yet, just stay off the internet altogether.

    Posted by: crispy | Jun 11, 2009 9:48:20 AM


  4. He's completely hot - more Beckham!

    Posted by: Jaydub | Jun 11, 2009 10:00:18 AM


  5. I'm completely NOT over him. Torpedo tits is one lucky bitch.

    Posted by: D.R.H. | Jun 11, 2009 10:25:31 AM


  6. What's the deal with his little girly arms?

    Posted by: ted | Jun 11, 2009 10:48:34 AM


  7. Mostly fake drawn on definition and air brushed completely.

    Posted by: ggreen | Jun 11, 2009 10:52:52 AM


  8. Way too much ink. Just does nothing for me.

    Posted by: Rad | Jun 11, 2009 10:59:49 AM


  9. I want him, lol, Now! David has always been and still is my biggest crush.

    Posted by: Alex | Jun 11, 2009 11:06:28 AM


  10. "What's the deal with his little girly arms?"

    I realize soccer isn't as popular here in the States as neanderthal sports like American football and baseball.

    But are you really that dumb?

    Posted by: crispy | Jun 11, 2009 11:08:39 AM


  11. The Worst Advertising Image of the 21st Century so far!

    Go Beckham!

    Posted by: protogenes | Jun 11, 2009 11:10:57 AM


  12. I can totally see his wiener.

    Posted by: NoSleep4Sam | Jun 11, 2009 11:11:32 AM


  13. 5 year old's hairstyle... check.
    Cliché Chinese symbols tattoo... check.
    Zero sex appeal... check.
    Posted to piss off Crispy... check.

    My job is done ;-)

    Posted by: David in Houston | Jun 11, 2009 11:17:12 AM


  14. "5 year old's hairstyle... check."

    Not gonna argue with that. It looks like his mother slathered little Davey's head with Brylcreem.

    Posted by: crispy | Jun 11, 2009 11:41:17 AM


  15. @crispy

    she probably did the saliva smooth down bit too.

    Posted by: alguien | Jun 11, 2009 11:50:25 AM


  16. All he needs is a cowlick and you got Alfalfa.

    Posted by: soulbrotha | Jun 11, 2009 11:54:22 AM


  17. A bunch of bitter old haters, lol. He looks great. Armani doesn't hire unattractive models. Let him do his thing.

    Posted by: Brian in Texas | Jun 11, 2009 12:31:49 PM


  18. ENOUGH!! I'm so OVER this media WHORE. Go back to soccer or STOP PLAYING and just become a full time model! I'm not even a sports fan.

    Posted by: Christian Canterbury | Jun 11, 2009 12:40:46 PM


  19. How can you get tired of looking at him unless the image in your own mirror is so pathetically sad that looking at him causes you discomfort.

    Posted by: Chuck | Jun 11, 2009 12:57:11 PM


  20. I don't understand how someone with a nasal little Truman Capote voice, no discernable personality or signs of intelligence, an average-at-best face and a blatant tendency to try way too hard and generally come across as super needy -- which is exactly what Beckham is and does -- could be considered attractive.

    I'll take Frederic Michalak over this little worm any day.

    Posted by: paul c | Jun 11, 2009 1:22:33 PM


  21. Airbrushing. Total airbrushing. The Tom of Finland comment is totally apt. He looks like a desperate cartoon. Does he still play soccer--in Los Angeles?!

    Posted by: Delonjo | Jun 11, 2009 1:23:33 PM


  22. He's young and attractive as youth tends to be. But I'm still not going to pay $35 for a pair of panties.

    Posted by: Sargon Bighorn | Jun 11, 2009 1:29:55 PM


  23. Half the fun of Towleroad are the comments. Today's are a real pip!

    Posted by: mikeyj | Jun 11, 2009 1:45:47 PM


  24. Handsome face, but the body is a triumph of photoshop.

    Posted by: Patrick | Jun 11, 2009 2:47:09 PM


  25. I wouldn't throw him outa bed - but whats the big deal..he aint all that.

    Posted by: Disgusted American | Jun 11, 2009 3:08:03 PM


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