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Mancrunch Gay Super Bowl Ad Rejected by CBS


Mancrunch has received a formal rejection of the ad it submitted for the Super Bowl which features a gay couple kissing, CNBC reports:

"CBS said in its rejection that the creative 'is not within the network's broadcast standards for Super Bowl Sunday.' The rejection also said the sales department 'has had difficulty verifying your organization's credit status.' said they offered to pay a cash advance."'

Said spokesperson Dominic Friesen: "We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Super Bowl. We're calling on every same sex advocacy group to petition CBS and let them know this discriminatory behavior will not be tolerated."

Whether or not you think the ad is high-budget enough, or believe that the motive of Mancrunch was to receive free publicity, the fact that this homophobic Snickers kiss ad met CBS standards and the Mancrunch ad didn't exposes an ugly double standard.

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  1. I refuse to being played by ManCrunch to give them any airplay and media attention with such a crude ad. It's even worse than the Snickers ad in my view.
    Touch a gay man, look him in the eye a bit too long and he instantaneously jumps you? Gays just can't control themselves, even with a third unsuspecting person in the room?

    Posted by: Willem van Oranje | Jan 29, 2010 8:04:39 PM

  2. I really hope people take a closer look at this before getting up in arms about this blatant (and badly executed) publicity stunt. Take one look at the quality of the ad and ask yourself, does this company have the however many milllion dollars to pay for a spot during the Superbowl? Don't you think they might have spent more than 4 dollars on the ad if they did? C-mooooooon

    Posted by: Jack A | Jan 29, 2010 8:39:39 PM

  3. Do we really want to make our stand and act all outraged about what is frankly a stupid and ineffective ad? I don't, and I'm glad it's not airing. I'm kind of embarrassed actually to be included in the supposed outrage. I'm more outraged that this company is crying discrimination! please...

    Posted by: Janson | Jan 29, 2010 9:26:33 PM

  4. Again --- the ignorance of the self-hating gays siding with CBS is astounding.

    But nobody said humans were smart -- and gay men are just that humans who want to side with the masters.

    Posted by: RJP3 | Jan 30, 2010 9:38:55 AM

  5. It doesn't make you self-hating to realize that all publicity is not good publicity.

    I agree with most other commenters that regardless of the reasons, (it's about money, I assure you), this particular ad is in poor taste and is an embarrassment.

    Posted by: Jeffrey | Jan 30, 2010 9:55:27 AM

  6. RJP3, would you read what we're writing?

    This company was attention whoring. No one ever heard of it before last week. Then they decide to try and cry "discrimination" over a poorly-executed ad which they probably don't have the money to air and is done in really poor taste.

    Since when does having standards and not supporting scams make anyone "self-hating"?

    Posted by: DR | Jan 30, 2010 10:44:09 AM

  7. Worst ad I have seen in a long time. Clearly a publicity stunt. Too bad it's getting this much attention.

    Posted by: Joe | Jan 30, 2010 11:01:01 AM

  8. I'd like to see what would have happened if CBS DID accpet the ad. HHAAAA, Mancruch would be shitting their pants as they'd obviously never be able to pay for it

    Posted by: Mike C. | Jan 30, 2010 1:55:40 PM

  9. This sounds like a site for Closet Cases to me: "Man Crunch is the premier service connecting men with other men and allowing them to open up about the down low."

    Posted by: Tez Anderson | Jan 30, 2010 5:42:51 PM

  10. Folks, this is a hoax.

    The website isn't even LGBT owned.

    See below:

    Posted by: Sean | Jan 31, 2010 8:42:33 PM

  11. It still sucks that the UCC ad was rejected and then the Tebow ad was accepted... both advocacy ads, but conveniently CBS changed their position, just in time for Focus on the Family to get their nasty claws all over the ad space. They should be made to air the UCC ad now!

    Posted by: CKNJ | Feb 1, 2010 1:41:16 PM

  12. I'm appauled by the comments from gays on this issue. This commercial was in no more sexual than a body spray commercial, it did not promote sex like a KY jelly commercial, nor did it breech sexual pleasuring like a Trojan ad. If you feel so, then that is your opinion and you are entitled. But I am dissappointed the comments are so focused on that instead of the real issue. Again, you as a gay individual have been denied something, regardless of content preference, based on your sexuality. Again, as the Gay community does, you focus on the shallow and do not stand united for the real issue at hand "Equal Rights". I may not believe in their views but that is why religious Christian groups prevail. They stand united and are bonded by their belief regardless of their personal feelings. Gay rights will continue to fail unless you put finally but aside petty opinions and get united for the real issues at hand. Bottom line, BOYCOTT CBS and it's advertisers as a group, for once stand united!

    Posted by: cameron | Feb 8, 2010 4:27:21 PM

  13. As for me it looks really strange and disgasting

    Posted by: custom research paper | Jul 4, 2011 3:38:18 AM

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