Lady Gaga Dissolves Deal with Target: Report

Lady Gaga has dissolved her deal with Target, MetroWeekly reports:

Bornthisway Bob Witeck of Witeck-Combs Communications was familiar with the dissolved deal and told Metro Weekly, "Despite the expectation that this was all unfolding as a deal, it has been in a sensitive stage of continued discussion for probably the last three weeks."

He added, "Quite a few people, even early on, were afraid it was going to dissolve."

In February, talking to Billboard about the deal, Gaga had said, "[O]ur relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those groups." Target had faced criticism in 2010 for donations the company made to groups supporting candidates who oppose LGBT equality.

Of today's announcement, Witeck said, "They wanted to make it public now. They decided it was important that people know there is no deal."



  1. Paul R says

    Can’t wait to see how all the commenters obsessed with hating Gaga spin this one…

  2. Stephen Murray says

    Good for Gaga. She would not have been able to avoid a massive (and justifiable) backlash from her gay fans, if she inked a deal with a company that continues to fund homophobic scum.

  3. Francis says

    This, more than anything, also shows why the boycott against Target needs to continue, as it’s apparent they have done little to nothing to correct their missteps. I agree with Bryce, happy to see her backing up her words with action.

  4. says

    I really need to buy some socks, and I want to shop for outdoor stuff in the same visit. I also have an itch to check out the clearance end caps. Damn you, Target!

  5. james in toronto says

    I hope this silences the haters. Finally, an artist who puts her money where her mouth is. Way to go Gaga!

  6. Brad says

    I’m gay. I own lots of Target stock. She’s entitled to her opinion and I’m entitled to mine.

  7. says

    I view this as a courageous choice — count me as cynical enough that she had more to gain financially making the deal than risking wrath of gay fans — who by and large would have continued to buy her records, even if annoyed for a little while. This clearly means she has some strong principles — and calling for equal rights isn’t just empty words from her.

  8. david says

    it is so sad to see people arguing about technicality of how and why she is supporting our cause and just forget that she is freaking supporting our cause! wtf people. so cold and yet so typical. that is sad.

    And to the above poster who said that is a matter of “opinion”. I still remember Andy posted this video about a gay radio show host discussing why would any gay guys vote for anti-gay republicans to the office just because they were disappointed by Obama. It is definitely your opinion to own and put your money in a company that clearly doesn’t really believe in your rights and supporting them but it is a moronic one and there is no way to really justify it. “it is my opinion” now has become the replacement of “i am just stupid so deal with it”.

  9. Leo says

    Not a fan but then again not a hater either. She’s earned my respect for this decision. Nice to know there are people who don’t just pay lip service.

  10. SFNative says

    Gays who continues to shop at Target despite their donations to politicians who wish to take away civil rights from gays have no respect for themselves or are too lazy to try.

  11. jj says

    wow – this is HUGE. most artists wouldnt even be able to have that much of say in such a big sales promotion ($$$), let alone want to do this.

  12. ricky says

    Why did the deal dissolve? Since the Billboard with Lady Gaga on the cover with the article discussing the Target deal can still be found on news stands – the deal that involved assurances by Target that they would not engage in anti-gay politicking and would increase contributions to gay charities – why did this deal dissolve exactly? Surely it is too soon in FY2011 to know whether these two admirable goals can be met.

    A deal with two such established brands as Lady Gaga and Target would be very difficult – if not impossible – to negotiate — each needs to protect their brand – and control over their brand. This deal could have fallen apart for just that reason – and nothing more — even if they agree with each other completely – contractually allowing anyone any control over your brand is dangerous.

    Without knowing further details – we know this much:
    1. Target has revamped its political giving process in writing – as a result of the 2010 election cycle. What this means specifically remains to be seen since they seem a little vague on the details.
    2. Target never contradicted Lady Gaga’s assertion that they assured her they would not engage in anti-gay politicking – or that they would increase their contributions to gay charities.

    Thus far – that is all we know for certain – well, that and the fact that Target lies – and after assuring gays that they were sorry for the MN Forward contribution – gave another $30,000 to some of the most rabidly anti-gay politicians to ever exist.

    I stopped in Target this past weekend – the first time since July — based on the Lady Gaga deal and assurances – regardless of what Target does or does not do – the spell is broken – I now know who they really are and what they are capable of – I left quickly.

  13. says

    This just goes to show that people –and the corporations they run– don’t change.

    Next up, another look at RockStar?

  14. G says

    I stopped spending my tens of thousands of dollars at Target back when the MN Forward fiasco happened. And is was surprisingly easy to do.

    Never plan to go back. Target can take their bigoted politicians and suck it.

  15. PDX Guy says

    I am not a fan and was critical of her making such a deal with Target and still wonder why she did it at all in the first place. However, I am pleased with this development, which is hopefully true. It has the potential to shine a white hot spotlight on what’s going on at Target, which would be a good thing. I hope that stock drops even further than the 15% or so it has already dropped this month.

  16. Paul R says

    Well, she will make at least $100 million this year, and I thought the Target deal was stupid from the start. One example: in San Francisco there are no Targets.

    Still, a great move on her part. Hypocrisy is one of the worst traits.

  17. Modern Meet says

    I can hardly wait…the SF Chronicle reported a while back that plans have been approved to bring San Francisco’s first Target store to Yerba Buena Gardens. It is scheduled to open spring 2012. Gaga (bless her) rose to be realized as brilliant artist from her performances at SF Pride, aka Gay Day, 5(?) years ago. The battle in the streets will be fierce with Gaga as champion.

  18. MoJo says

    It’s nice to see someone with so much clout (for whatever reason) side with LGBT’s! At least that’s how it looks from the outside looking in…

  19. JTlvr says

    And that, ladies and gentlemen, is how you stand up for what you believe in… regardless of fame or public scrutiny. I never understood how some gays could attack Lady Gaga for her visible support. She’s an ally, she doesn’t need Target, and she didn’t need to very vocally support equality. She did it because it’s right, and because she respects the LGBT community. Whether or not you’re a fan, you should tweet her a thank you. She’s doing more than other celebs–even those that are “family” (out or not) themselves.

  20. r says

    a target employee told me that the ceo is horribly homophobic, and that they’re trying to “educate” him about how that’s bad for business

    it’s also bad for your soul

  21. Sean says

    And Brad you’re entitled to being a whore.

    P.S. Where’s Natira/Nutira/or whatever her/his moniker is?

  22. josh says

    LOL for all you who fall for this publicity stunt. That’s all it is. Lady Caca knew–right from the beginning–about Target. This was planned all along just so people could say, “Lady Gaga, you are such a gay rights activist!”

  23. ricky says

    Josh – you can say what you want – no matter how childishly – but whether the agreement and then withdrawal was planned from the start – any performer – ANY PERFORMER – who is willing to take on a major international corporation over their political stance on gay rights – is braver and bolder than anyone who has ever lived in the White House or served as a Member of Congress – she is a God Damn Hero to take on Target in a country where cash is King and low low prices is the only right most think is worth defending.

  24. J.D. says

    Young lady is smart — knows what side of the bread the butter goes on. So, she’s going to make $100 off us this year? Imagine if there really were a gay “community” and what we could do with all that money instead of throwing it away on slick profiteers drooling over that wallet bulging in our pants.

  25. J.D. says

    I meant to say “So, she’s going to make $100 MILLION off us this year?” obviously. My bad.

  26. Lady Kay says

    @PAUL R, MAR 8, 2011 8:57:17 PM
    That’s bullshit about there being no Target in San Fran; there is one on S Van Ness Ave.. it’s the one I shop at.

  27. Randy says

    I’m not convinced that Gaga gives a rat’s ass about the GLBT community. She just knows that if she signed on with Target her so-called pro-gay image would be tarnished and we’d stop buying her music. Gaga’s no fool, she know’s who’s supporting her empire – us. This woman deliberately set out to become a gay icon because she spotted a hole in the market left by Madonna. What better demographic to go after than the gays? We have a greater than average disposable income and we’re very loyal to our icons. Look at the mileage Madonna got out of it? Long story short, Gaga is pandering to the GLBT community and profiting immensely from it. Integrity? Please.

  28. Your Mom says

    Yeah Josh, because you have the inside poop on whatever Gaga does and thinks. And Randy, there’s not nearly enough gay men to support any kind of “empire” let alone Gaga’s. You might want to try the demo of misfit teenage girls for that one. Duh.

  29. Mac McNeill says

    Well through the years I have bought stock from some of the biggest companies at the time I bought them and they all ended up bankrupted. Wonder if I should buy Target stock?

  30. Kaz says

    Good for LGG.
    However, after clicking back to this site’s main link what do I find? A banner ad for several stores including TARGET!

    Are you kidding me?

  31. matt says

    Considering she made 68 million or so last year, not a big sacrifice really. But still at least she did the right thing.

  32. Scott says

    I have to agree.

    There seems to be alot of angry, overly critical people here. Noone seems to be able to do anything right for you. I am SO tired of it. Quit your bitching!!

    Whether you agree that Gaga is the best spokesperson or not, at least she is bringing visibilty to the issue. At this point do you seriously think she is pandering to the gay community for support? Alot of people compare her to Madonna on this and I’d have to say she’s been pretty consistent (granted it’s only been 2+ years of fame but…whatever). Certainly she’s more vocal than Madonna EVER was, and there is an entire generation of kids that idolize her. Like her or not, she has the power to change attitudes. You should be grateful that she is in our corner.

    Have some class. Say thank you for the exposure and run with it instead of pissing on everyone that didn’t get YOUR message across properly. Use all that pent up energy for good and make the world a better place.

  33. Alf says

    She hasn’t finished any deal with Target –by the way, I am gay and I don’t have any issues and HIV positive so when I do groups they give me Target cards, I love it- TODAY April 5-2011. That woman may have serious reality problems as she was saying that she comes from a blue collar family when indeed she went to a very posh Catholic school, And her music is not better than any *cough* Adele
    check this out:

    I was shopping at and thought you might like to see this

    Lady Gaga: Born This Way (Deluxe Edition)

    Lady Gaga: Born This Way (Deluxe Edition)Artist: Lady Gaga
    Label: Interscope
    4.5 stars
    11 reviews
    5 stars 5 star 94 stars 4 star 03 stars 3 star 02 stars 2 star 11 stars 1 star 1
    Prices, promotions, styles and availability may vary by store and online.

    This title will be available on May 23, 2011.

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