Urban Outfitters Hawks ‘Charming’ Card About a ‘Closet Tranny’

Urban

Urban Outfitters is being called out on Reddit for selling what they describe as a "charming" homophobic, transphobic card.

The card has "sold out" according to the Urban Outfitters website, but you can see it above.

Up until January 9, Urban Outfitters had an openly gay CEO, Glen Senk. But he stepped down, making way for the company's chairman and co-founder Richard Hayne to step up as CEO.

And I guess now is as good a time as any to remind everyone of Hayne's political leanings. Here's what This is Money UK wrote about him back in 2008:

"Shopping in Urban makes you feel like you are somewhere radically Left-wing, an antidote to the corporate blandness of The Gap. But Hayne is a stanch conservative who donates money to Republican politicians, not least Rick Santorum, a now failed Senator whose views on homosexuality are both bizarre and old-fashioned. Hayne doesn't give many interviews precisely because he's afraid that college slackers who get to know him will suddenly realise that buying his clothes is like giving cash to George Bush. Once described as projecting a 'Dick Cheney-esque aura of no-nonsense grayflannel gravitas', Hayne must be the only retailer whose expansion plans depend on no one finding out who he really is. Despite the strife in the sector, Urban just beat Wall Street profit expectations yet again. So far, the illusion is holding up perfectly."

Comments

  1. keating says

    The only offensive thing in this card is that the tranny is “closet.” Be proud!
    I am trangendered and I hate it when all the politically correct types complain about using the word tranny. I call myself a tranny. As RuPaul recently said, “I love the word ‘tranny.’ Don’t take life so seriously!”

  2. Alex Parrish says

    I’m less worried about the card — although I think some would find it insensitive — than the fact that the ‘closet’ CEO is a Santorumite. If the success of the brand depends upon the target audience not knowing who the CEO is and what he stands for, then I guess it is up to us to make it known. And I’m crossing UO off my shopping-list.

  3. Mike says

    I have to agree with the above comments. The card is not offensive, at least not to anyone with a sense of humor. It’s been known for years that the owner is ultra-conservative, which is more offensive for me.

  4. Caliban says

    It has long been known that Urban Outfitters supports far-right Republican causes. I used to shop there for small things like throw-pillows and curtains but after learning where my money was going I stopped, and that was back in the 1990s.

    So yes, please get the word out about how the seemingly trendy Urban Outfitters actually supports hateful, regressive political causes. They are NOT friends of the gay community or of women’s rights.

  5. Joel says

    Still waiting for the dust to settle on the use of “tranny.” Is it a word that belongs to trans folks, and others should avoid or use only with caution (kinda like gays calling each other “queen”)?

    As a side note, I first heard this limerick from the mouth of a drag queen.

  6. NaughtyLola says

    UA are a bunch of sleazebag ripoff artists who brazenly and blatantly steal designs from small artists, banking on those artists’ inability to afford good legal counsel for trademark defense (see: Johnny Cupcake for Exhibit A).

    This is right in keeping with their total disregard for anything resembling civic-mindedness or community. Avoid, avoid, avoid.

  7. says

    Why does Urban Outfitters not get the attention from the gay community like Chick-fil-a does? Urban Outfitters would suffer far more from that kind of publicity than what CFA is going through.

  8. Frank says

    I had a good laugh at the card – and then read that it’s supposed to be controversial! Please. It’s a funny card. I can see some transexuals taking issue with the word “tranny” but I don’t think the card is trans-phobic. And I have absolutely no idea what is supposed to be homophobic about the card.

  9. pedro says

    crass…yes…funny…yes…Please don’t lie and say you didn’t laugh when you read it, I did…though I am not proud of it and I am completely pro transgender rights…the card is hilarious though! I know that I am a hypocrite, because if there was some racist card against Latinos I probably wouldn’t laugh, so I can see the other side of it too.

  10. says

    i dunno. maybe to some the word “tranny” is inherently funny. i didn’t find it funny or clever.

    but hey, there’s a world of people who flock to Larry the Cable Guy’s stand-up acts.

  11. Joe says

    hey ladies,

    Stanch is a variant of staunch. Both are o.k. Grey Gardens be damned! Fanny means something else in the U.K. (begins with c ends with t).

  12. John in Houston says

    On a side note, the sub-reddit r/lgbt is almost cissexist/cisgenderist in their defense of the word “tranny.” While I agree that people should not be called “tranny” if they don’t want to, cisgendered people (those whose biological sex matches their gender identity) are, at times, referred to as “cissy.” But, according to some people there (RobotAnna and Laurelai, for example), cisgendered people can’t be discriminated against or harmed with words because we’re the majority.

    Long story short, r/ainbow and r/gay are much nicer sub-reddits to visit on that site. You have much less of a chance of being squelched there.

  13. MichaelJ says

    @Evan’s comment. Amen! There should be a formal boycott of Urban Outfitters — not just by gay people, but by everyone horrified by the Republithugs who want to turn the clock back to the 19th century or the Middle Ages or some mix thereof.
    Years ago, before one of the two elections that gave us Bush Jr, Urban Outfitters was peddling a t-shirt that basically said “Don’t vote!” — a message they wanted their young shoppers to take to heart, no doubt.

  14. AJ says

    Bahahahahahahaha! That’s all. That card just made me bust out laughing. I never buy anything at UO. I look at stuff, laugh at the price and walk out.

  15. Thomas says

    If you plan on boycotting Urban, keep in mind that UO, Inc. includes not only Urban Outfitters, but Anthropologie, Free People, Terrain, and BHLDN as well.

  16. Yuki says

    I laughed at the card, but I can definitely see how it could be offensive to some.

    I’m torn on boycotts; on one hand, I don’t want to support, say, Chik-Fil-A’s anti-gay agenda, or Urban Outfitters’. But at the same time, there are many more people in those companies that are NOT anti-gay that need money.

  17. Taylor says

    I seriously think that this comment is more offensive to those people who are neither transgendered or gay but advocate to an almost obnoxious level for gay rights. I know a bunch of people in the lgbt community who would find this hilarious. The only thing that could be offensive about this is the fact that Jill’s ‘closet’ instead of proud, but I think it was there simply to give a better floww.

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