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Hot Shirtless Bearded Firefighter, Kittens: VIDEO


The folks at Sauza understand the key elements required to lubricate a web video.


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  1. All those things he can do are things a gay best friend does lol

    Posted by: Tonez | Apr 18, 2012 3:15:12 PM

  2. Great spot! They should do one targeting gay men now!

    Posted by: Jeff | Apr 18, 2012 3:16:34 PM

  3. Um, ok, where is he shirtless?

    Posted by: Nif | Apr 18, 2012 3:42:22 PM

  4. Heh, Pandering.

    Posted by: Fenrox | Apr 18, 2012 3:55:27 PM

  5. He is wearing a shirt, then he isn't wearing a shirt, then he is wearing a shirt again. I'm confused. But that might be part of the strategy that seeks to create controversy and discussion.

    This is from the same advertising agency - Euro RSCG - that created the "Most interesting man in the world" for Dos Equis beer. Clearly, they want to create another "iconic" personality for this brand.

    In fact, the tongue-in-cheek writing and delivery are reminiscent of the Dos Equis campaign. I'd bet a margarita that it's written by the same copywriter.

    Posted by: gr8guyca | Apr 18, 2012 4:01:25 PM

  6. I wondered what the breathtaking Thomas Beaudoin was up to? Always good to see him.

    Posted by: RCG | Apr 18, 2012 4:06:20 PM

  7. meh.

    Posted by: Seattle Mike | Apr 18, 2012 4:12:15 PM

  8. @ NIF:
    Its 1:07 seconds in for about 5-6 seconds x3

    Posted by: Wolf Sawyer | Apr 18, 2012 4:14:14 PM

  9. That was not shirtless :(

    Posted by: chad | Apr 18, 2012 4:48:06 PM

  10. Ooh my. I feel I need him to rescue me. What's the number?

    Posted by: Matt26 | Apr 18, 2012 5:08:06 PM

  11. Love'N the fur & beard!

    Posted by: MoJo | Apr 18, 2012 5:37:11 PM

  12. did anyone else noticed the canadian accent? especially when he speaks french...

    Posted by: craig | Apr 18, 2012 9:58:19 PM

  13. @Craig I was going to say "me gusta mucho," but I guess "j'aime, eh!" would be more appropriate!

    Posted by: DeutschStudent | Apr 18, 2012 10:48:07 PM

  14. I'm melting. My fly trap was full open.

    Posted by: Randy* | Apr 18, 2012 11:42:21 PM

  15. It's a little odd that they're trying to sell tequila and had him shirtless while he was pouring the beer...

    Posted by: BobN | Apr 19, 2012 3:10:49 AM

  16. @BOBN
    Well, I think that was because I, like many many male-biased viewers, was not noticing anything else but his flesh at the time, even passed me the first time that he was pouring beer, registered only flesh and pouring, but the very next shot, back in that tailored shirt, there's Sanza Tequila. Best exclamation mark for a brand I can remember. I might never want to drink another. I feel manipulated and filthy: thank you to the creative team that brought me this advertising sensation.

    Posted by: Jacsman | Apr 19, 2012 6:02:30 AM

  17. Meh... I'll take the kitten. The furry man will be amusing for about an hour... but you can keep the pretentious pickled worm juice.

    ...where's my Stoli?

    Posted by: Mommie Dammit | Apr 19, 2012 6:37:09 AM

  18. His lips moving are not perfectly synchronized to the audio of his voice...I hate voiceovers!!

    Posted by: Mike | Apr 19, 2012 7:32:55 AM

  19. 108 is my new favorite number.

    Posted by: SFRowGuy | Apr 19, 2012 1:09:06 PM

  20. I don't know how i'd feel about an on-duty fireman downing tequila. The two concepts just don't mesh for me - the firetruck in the background with sirens going...

    Posted by: Paul | Apr 19, 2012 3:38:36 PM

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