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Target Launches Line of T-Shirts Supporting Gay Pride


In a partnership with the Family Equality Council, Minneapolis=based retailer Target is selling a line of Gay Pride-themed T-shirts online this year, which grew out of "a grass-roots effort among employees and the company's LGBTA (lesbian, gay, bisexual, transgender and allies) Business Council", according to a Target spokeswoman.

Just two years ago, Target was under fire for its donations to MN Forward, a Republican PAC supporting anti-gay candidate Tom Emmer.

Family Equality Council's Jennifer Christler tells The Star-Tribune, the Emmer contribution had nothing to do with this:

"I certainly recognize what an incredible reaction [the Emmer-related donation] generated," said Jennifer Chrisler, the council's executive director. "But here's what I know about Target and their work with us: They're 100 percent committed to the goal of families being respected in all communities including parents who happen to be LGBT. This is just a continuation of that support."

The Star-Tribune adds:

Ten T-shirts are now featured on Target's website with gay-friendly themes. Two feature a design by rocker Gwen Stefani, who has her own line of kids' hipster clothing called Harajuku Mini at Target. The Stefani design reads, "Love is love." Each Pride T-shirt sells for $12.99, all of which will be donated to the Family Equality Council. Donations are capped at $120,000.

What's Target's stand on the impending ballot measure that would constitutionally ban same-sex marriage in the state?

Target, the $70 billion cheap chic retailer, hasn't taken a public stand on the amendment. In a statement, the company notes its "long history" of supporting the LGBT community but acknowledges "there is a broad range of strongly held views on the [Minnesota] Marriage Amendment." The company goes on to encourage employees to exercise their right to vote.

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  1. @Frozen North

    "Haters gonna hate" is a really easy and cheap way to dismiss legitimate criticism. Yes, Target has helped support Twin Cities Pride and other GLBT events for years. No one who knows the cities will dispute that, just as they won't dispute the fact that many GLBT people work at Target, and that the corporate environment is a relatively good one for GLBT people on a number of levels.

    That does not in any way diminish the larger criticism of Target's overt monetary support for extreme right-wing political candidates. Those donations affect everyone in the state (and beyond), while their corporate HR policies really only benefit employees like you. Don't you think that your reaction to the criticism of Target Corp's hypocrisy appears to be just a little self-serving?

    Personally, before the MN Forward mess, I had a great deal of brand loyalty to Target. Now that they have shown their supportive rhetoric to be just that... cheap rhetoric... I will now buy elsewhere when I can. I think that there are many many others like me outside the Twin Cities Target-employee bubble. So please don't just sit there and think that a check to Pride is enough to buy consumer loyalty. It's great, yes... but that check to the people who wanted us exterminated was MUCH larger, and no apology was ever offered by the right-wing tools that run your beloved big-box store. I'll never forget that. Neither will LOTS of other people.

    Posted by: The Milkman | May 23, 2012 11:50:57 AM

  2. Why not directly donate to Family Equality Council and skip Target, who is trying to rehabilitate their anti-gay image in vain? Nice try, Target. You had your chance and you blew it. You don't want to take a firm stance publicly, you've been caught repeatedly taking anti-gay actions, and now you want us to love you back? Can't suck and blow at the same time.

    Posted by: ah123 | May 23, 2012 12:34:28 PM

  3. Target CONTINUES to fund neo-fascist homophobic extremists.

    F*** Target and its ugly ass PR stunt t-shirts.

    Posted by: SteveC | May 23, 2012 12:46:01 PM

  4. Buying a Gay Pride t-shirt from Target is like buying an MLK t-shirt from the KKK, or a "Shalom" sloganed t-shirt from neo-Nazis. Okay, I get that Target is a large corporation with many gay or gay-supporting employees, but until they stop donating to anti-gay organizations, I would never shop in thier stores or on their Web site, let alone buy an ugly "Pride" shirt. FAIL.

    Posted by: GraphicJack | May 23, 2012 12:59:57 PM

  5. Target has obviously not hired any gay designers for their Bangladesh sweatshops.

    Posted by: Timzilla | May 23, 2012 1:25:15 PM

  6. WTF! Target will soon open its first store in San Francisco with the blessings of the Mayor, Board of Supervisors and the Charles Holmes LGBT Center.

    Posted by: modern meet | May 23, 2012 1:51:32 PM

  7. Target proved what they were and who they supported two years ago, their management is virtually unchanged since that time, it's executives and board are still members of conservative christian groups and they still financially support those same groups. I wouldn't step into a Target if Harvey Milk's ghost was there as a greeter, you can find the cheap asian goods sold there at most other discount stores, I don't want or need anything from Target.

    Posted by: lk | May 23, 2012 2:16:32 PM

  8. Target does have a strong PR machine. I had a guy get mad at me for pointing out their anti-equality actions and told me it was a "smear".

    And Portland's gay mayor couldn't suck their c*ck enough to get them to build a store downtown, while campaigning against giving Walmart any access (I know, Walmart is no better, but at least they aren't 2 faced). But then he is such scum, he knew better than to even try to run for a second term.

    Posted by: PDX Guy | May 23, 2012 2:49:23 PM

  9. These shirts are uninspiring and suck. They're on sale only via internet to avoid public ridicule and embarassment. Not worth purchasing.

    Posted by: Robert | May 23, 2012 5:14:20 PM

  10. I was addicted to shopping at Target until the previous fiasco. Stopped shopping there, went thru withdrawls, but two years later im Target free and dont miss it. Nice gesture with the tees, but im still not spending my hard earned money there.

    Posted by: Chicklets | May 23, 2012 6:44:51 PM

  11. 7 shirts and the not one tasteful, classy, clever design among them. Who knows, maybe they're going for the Tweener market? They sure as hell ain't designing these for adult gay men!

    Posted by: jim | May 23, 2012 8:50:41 PM

  12. I do NOT shop at Target since the discovery on how homophobic the owners and management really are.

    Either they are for EQUALITY for all or they are on the side of anti-American haters.

    They are so transparent with their stupid shirt TRICK ... giving OUR money through their Target t-shirt to say THEY contributed? No thank you! I'd rather contribute directly to Family Equality Council.

    Posted by: FunMe | May 23, 2012 9:32:16 PM

  13. PS: this is going to backfire on Target. Good!

    And for FrozenNorth's "Haters gonna hate, as they say." statement: so, why are you working for the haters Target they are going to hate?

    Posted by: FunMe | May 23, 2012 9:37:11 PM

  14. Can anyone explain the $120,000 donation cap? Is that just because of the limited nature of the line?

    Also, does anyone know whether Target's donations to anti-gay lawmakers are motivated by business interests or an actual anti-gay agenda?

    Posted by: Johnny | May 24, 2012 1:11:06 PM

  15. "I haven't been to a Target or their website in the past two years and I'm not going now. They have to pick ONE side --- our side --- exclusively to get my money."

    That statement has 'equality' written all over it.

    Read more:

    Posted by: Kel | Jun 8, 2012 10:29:49 PM

  16. seksyy

    Posted by: sohbet odaları | Jan 27, 2013 7:16:28 PM

  17. very

    Posted by: sohbet | Jan 27, 2013 7:16:37 PM

  18. I'd rather go donate directly to this org then let the money trickle through Target. The fact they say they support us and still defend their giving of money to an anti-gay group is very ballsy.

    Posted by: kombi servisi | Jan 29, 2013 10:12:41 AM

  19. Either you support us or you don't. If you don't that's fine I get that and can continue shopping there if you say you do but act like you don't that's the thing I have a hard time with.

    Posted by: demirdöküm kombi servisi | Jan 29, 2013 10:13:39 AM

  20. It's nice that Target is featuring gay pride t-shirts. But seriously, that is one butt-ugly design on display. There is no way in hell I'd ever wear something so tacky.

    Posted by: vaillant kombi servisi | Jan 29, 2013 10:14:21 AM

  21. Target has continued and even INCREASED donations to anti-gay politicians and political organizations. Their "reevaluation" of their donation policy was a complete PR stunt

    Posted by: baymak kombi servisi | Jan 29, 2013 10:15:20 AM

  22. « 1 2

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