Grindr-esque Gay Social Networking App Launches in China, Eschews Sex for Common Interests

China's first social networking app for gay men has been launched, ZDNet reports:

ZankReleased last month, Zank looks like a copycat version of the popular  app Jack'd which also targets gay men. However, its founder who goes by the  nickname "Lin Jueding", said when his team developed the app three months ago, it wanted to differentiate the service by placing shared interests and communication as a higher priority–instead of promoting sex.

Available on Apple iTunes and Google Play appstores, Zank attracted over 20,000 subscribers in the first three days after it launched. While this may not be an astronomical number, it is still impressive in terms of user penetration rate, Lin said during a recent speech held in Shenzhen.

Different from the "hook up or shut up" style Jack'd adopts, he said Zank highlights various events organized by its subscribers, individuals or gay organizations on its front page, allowing all users to check the event time and venue. It also lists the organizer's particulars such as picture, height, and weight. Interested users can sign up for the events through the app or  chat with each other online.

More at ZDNet

Posted June 3, 2013 at 2:01pm ETC by Andy Towle
in China, Grindr, News