LGBT Advocates Tell Procter & Gamble To ‘Pull The Plug On Russia’


P&G Russia
Recent controversy surrounding Russia's anti-gay "propaganda" laws has already directed outrage from LGBT rights advocates towards entities like Stoli vodka and the International Olympic Commission. John Becker, Managing Editor at the Bilerico Project, thinks that advocates should also be targeting their outrage towards another target, one that has the potential to affect even greater change. He explained his stance in an op-ed piece for HuffPost Gay Voices

"Procter & Gamble, an American company that owns brands like Crest, Gillette, Ivory, and Tide, is Russia's biggest television advertiser. The Wall Street Journal reported last year that 'barely an hour goes by on Russia's biggest TV networks without at least one ad from Procter & Gamble.' The Russian government owns or is a major shareholder in most of Russia's television stations, so every time Procter & Gamble purchases an ad on those networks, the company puts money directly into the pockets of the Russian government and finances Putin's bloody crusade against LGBT people." 

P&G OlympicsP&G also just-so-happens to be a Worldwide Olympic Partner and a sponsor of the upcoming 2014 Winter Olympic Games in Sochi. It was also one of the five "ripe targets" named in an earler op-ed piece by Michael Signorile. Currently, the company boasts a relatively LGBT-friendly reputation stateside, receiving a 90% score on the HRC's most recent Corporate Equality Index. Advocates like Becker and Signorile are apparently looking to change that, or at least hold it accountable for "financing Putin's war on gays."

Becker has also launched a petition calling for Procter & Gamble to pull its ads from Russian television. As of now it is about 70 signatures shy of its 1000 signature goal. 


  1. Eric says

    The human rights abuses in Russia are numerous, and many aren’t even being talked about recently. For example, it’s been documented that Russia pays North Korea for forced labor, allowing North Korea to setup and run forced labor camps in Siberia where North Korean citizens are forced to work for up to ten years at a time. If they attempt to escape their families back in North Korea face being put into North Korean labor camps in North Korea. Some experts believe this has been going on since the 1960s, but has been expanded since 2008. This is a source of income for North Korea, and a source of cheap labor for Russia. Most of the labor is used to cut down trees for export to the UK. There is even a documentary on the practice viewable on YouTube.

  2. F. Flintstone says

    I think the U.S. should go the the Olympics. Every Medal Winner should French Kiss each other while standing on the Winners Podium over International Television, regardless of whether the Athletes are gay or straight. It would be a protest of the Russian law and bring hope of acceptance to repressed LBGT people everywhere.

  3. Brent says

    Again out come the graphics. Proctor and Gamble is USA to the core. Maybe a better idea would be to bribe them with Tide Pods.
    I still say send a distinguished delegation over there to meet with directly with Putin. He loves blonde women.

  4. pete says

    I think it’s a great effort, couldn’t hurt to ask, right? But for corporations it’s usually money talks…& they’ll make lots of it with the Olympics why do you think they’re all saying not to boycott?

  5. jarago says

    Corporations do not like controversy or have their precious brands associated with negative issues.