Bertolli pasta has been taking advantage of its rival Barilla's misstep by posting pro-gay imagery on social media and speaking out about its support for the LGBT community.
"Pasta und Liebe für alle!" (Pasta and love for all) reads the caption on the photo posted to Facebook (above). The company also spoke with Adweek:
"We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach."
Adweek notes that the company has produced gay-themed ads in the past.
Check out one spot, AFTER THE JUMP...