Comments

  1. says

    Wake up call Coke. This is the next generation telling you loudly & clearly to embrace your corporate responsibility to actually stand in support of human rights worldwide not just as a marketing tool or when it suits your bottom line.

  2. sword says

    British Columbia uses beet juice to help melt icy roads…perhaps the US could use Coke.
    On second thought, Coke would probably eat out our vehicles faster than salt would.

  3. johnny says

    Coke (and pretty much all soft drinks) are totally bad for the body, too much sugar, too many chemicals, too much caffeine.

    It’s just a bad company, bad product, bad message… ugh…

  4. Richard says

    I hope all you anti Coke folks know that if it wasn’t for THE SPONSORS, there would be no AMERICAN OLYMPICS TEAM. Who do you think pays for all of our teams costs and support? It is the Sponsors. The government does not put in a nickel. So all of the athletes, coaches, etc. who have spent their lives just for this, who have done it for nothing. I don’t work for coke, and am gay. These athletes, gay, straight, bi, whatever deserve their dreams. Let it go.

  5. Richard says

    I hope all you anti Coke folks know that if it wasn’t for THE SPONSORS, there would be no AMERICAN OLYMPICS TEAM. Who do you think pays for all of our teams costs and support? It is the Sponsors. The government does not put in a nickel. So all of the athletes, coaches, etc. who have spent their lives just for this, who have done it for nothing. I don’t work for coke, and am gay. These athletes, gay, straight, bi, whatever deserve their dreams. Let it go.

  6. MFinBH says

    This is hardly unprecedented for Coke; it’s long been the definition of a company that puts profits first, morals and patriotism second. If you think their commitment to the Russian market and maintaining their presence there is something bad, THIS is how they handled the Third Reich [from Wikipedia]:

    “Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and pomace – the “leftovers of leftovers”, as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith exhorting his team to “use their imagination” (“Fantasie” in German), to which one of his salesmen, Joe Knipp, immediately retorted “Fanta!”

    “While the plant was effectively cut off from Coca Cola headquarters during the war, plant management did not join the Nazi Party. After the war, the Coca Cola corporation regained control of the plant, formula and the trademarks to the new Fanta product — as well as the plant profits made during the war.”

  7. alex says

    Why are people surprised that a for-profit, public, multi-national company puts profit first? And, the notion that a multi-national corporation should be patriotic is laughable because doing that usually undermines sales outside of the country of origin. (Imagine the nonsense Fox News would say if a company based in Europe started ads implying that their country is better than the US.)

    Boycotts only work when they directly affect the person/organization who has the power to change the perceived problem. Coca-Cola doesn’t make laws. Coca-Cola doesn’t select the host nation for the Olympics.

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