Apple | Discrimination | ENDA | News | Tim Cook

Apple CEO Tim Cook Again Urges Congress to Pass the Employment Non-Discrimination Act (ENDA)

Tim cookApple CEO Tim Cook took to Twitter on Friday to once again urge Congress to pass the Employment Non-Discrimination Act, writing:

The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA. @SpeakerBoehner @GOPLeader @NancyPelosi @WhipHoyer

ENDA passed the Senate with bipartisan support back in November, but has continued to face stiff opposition from GOP leadership in the House. 

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  1. It will be more effective if he promises to build more manufacturing plants in those southern states.

    Posted by: simon | Apr 13, 2014 5:28:53 PM


  2. This would mean a lot more - especially to younger gays in need of role models - if he also came out.

    Posted by: Håkon | Apr 13, 2014 5:35:00 PM


  3. I don't get it. Is Apple seriously losing business because its competitors are allowed to discriminate against gay people? So much for all that "gay talent" that was supposed to be necessary to keep the tech world humming.

    Posted by: TKinSC | Apr 13, 2014 5:53:09 PM


  4. Are you high? Which competitor? Microsoft?

    Posted by: simon | Apr 13, 2014 6:11:17 PM


  5. tkinsc:
    Probably you will never understand and Apple will not hire you if you are open about your irrational anti-gay attitude. Apple wants to project a progressive image. That is one way of getting more business. Apparently many big companies think likewise. It has nothing to do with talents, gay or straight.

    Posted by: simon | Apr 13, 2014 6:25:48 PM


  6. Also unlike you, talents tend to work for progressive companies.

    Posted by: simon | Apr 13, 2014 6:27:41 PM


  7. The only time I'll ever agree with the CEO of a company with overpriced and overrated products.

    Posted by: bernard | Apr 13, 2014 6:33:01 PM


  8. Both the science and technical communities in the US emphasize their commitment to diversity. As long as you are qualified, your gender, ethnicity or sexual orientation are irrelevant. Luckily they are not as small-minded as that tkinsc guy, otherwise we wouldn't have accomplished so much in the last 70 years.

    Posted by: simon | Apr 13, 2014 7:11:09 PM


  9. @HÅKON: Cook is about the most openly gay "closeted" guy there is. Absolutely everyone knows he's gay, he's alluded to it, etc. No he hasn't said, I'm gay, in so many words. But he's never come close to denying it. He's an extremely private workaholic focused on Apple's future, and having to constantly answer questions about being gay would get old. I know, those sound like pat answers to give him an easy excuse, but he's hardly hiding, hypocritical, or hateful. He's a coldly rational person with potentially billions at stake in Apple, and coming out could hurt a lot more than himself---it could hurt hundreds of thousands of Apple employees and those of its vendors, manufacturers, suppliers, etc. But how many other closeted CEOs (or politicians, celebrities, etc.) go and on about the need for ENDA?

    @SIMON: For many of the same reasons, he has no reason to open manufacturing plants in the South. It would be economically uncompetitive and people would think he's lost his mind. Not to mention, training staff and getting a lot of current staff to move there as supervisors would be major obstacles. Opening plants in an effort to promote ENDA would be far more destructive to Apple than him announcing he's gay, as it would be proof positive that he was letting his personal life affect his business decisions.

    Posted by: Paul R | Apr 13, 2014 7:39:45 PM


  10. @PAUL R, very well said!! Your brother Peter says hi.

    Posted by: WTF21 | Apr 13, 2014 8:27:10 PM


  11. I'm more worried about people retaliating by hounding him for supporting a gay cause, creeps who's upset about Brendan Eich resigning could argue it's freedom of speech.

    Posted by: Matziabb | Apr 13, 2014 9:30:17 PM


  12. @MATZIABB: Anyone has a free speech right to disagree with his ENDA advocacy, though it's hard to imagine a lot of tech industry people hounding him over support of non-discrimination law since it's the norm for them.

    The difference between Cook and Eich is that Cook is taking his advocacy public whereas Eich refused to own his.

    Posted by: Ernie | Apr 13, 2014 9:42:30 PM


  13. @Simon - You would think that if ENDA is about making sure the best and brightest get hired regardless of orientation, then Apple would be against it, as it would only cause Apple's competitors to hire better employees (assuming they discriminate in the first place, otherwise the entire discussion is moot).

    But instead, Apple decides it's more worth it to "project a progressive image". Why? Simple. Progressives allow no dissent, and will boycott you till the end of time if you don't fall in lock step with their views on "social justice". Conservatives might disagree with your politics, but if you have a cool product to sell, they'll happily buy it. So better to placate those who will hurt you more if you make them mad.

    Therein lies the ultimate irony: the rabid intolerance of the oh-so-tolerant left.

    Posted by: TKinSC | Apr 13, 2014 11:02:04 PM


  14. @TKINSC: This isn't about Apple's competitors so, yes, that conversation is moot, as is your logic.

    Tim Cook supports ENDA--as a gay CEO of an already progressive company, why wouldn't he?

    Posted by: Ernie | Apr 13, 2014 11:13:13 PM


  15. tkinsc:
    It Apple's competitor is that stupid, that automatically disqualifies it to be a competitive company. Of course most of Apple's competitors have similar non-discriminatory policies. What you said is totally irrelevant.

    Posted by: simon | Apr 13, 2014 11:32:48 PM


  16. You said it yourself. You don't get it. It is because if is not about competition.

    Posted by: simon | Apr 13, 2014 11:35:45 PM


  17. So if all these companies already don't discriminate, why waste time passing a law forbidding them to?

    Posted by: TKinSC | Apr 13, 2014 11:40:32 PM


  18. I didn't say all companies. Only most big tech companies. You still have those companies like chick-fil-a.

    Posted by: simon | Apr 13, 2014 11:57:57 PM


  19. Or Catholic schools which fired their gay staff.

    Posted by: simon | Apr 14, 2014 12:03:34 AM


  20. tkinsc:
    It is funny why a high tech company wants to hurt their own business by not being progressive. If they want to dedicate themselves to conservative causes, they should join conservative organizations like NOM or the Church. They have no place in business in the first place.

    Posted by: simon | Apr 14, 2014 12:15:19 AM


  21. "I know, those sound like pat answers to give him an easy excuse, but he's hardly hiding, hypocritical, or hateful. He's a coldly rational person with potentially billions at stake in Apple..."

    Nah, he just needs to come out. It's 2014. How embarrassing.

    Posted by: Sergio | Apr 14, 2014 3:12:17 AM


  22. @Sergio: I agree with you, but look at it from his perspective. He works about 20 hours a day. He hates dealing with the press, and is already besieged by requests for interviews, predictions, announcements, etc. If he officially came out, such requests would probably multiply by at least 10. He'd constantly be asked about his private life and his views on things that he considers completely irrelevant to his work at Apple. He'd be damned if he did a lot to support gay rights (because Apple investors would get nervous about its effect on the company) and damned if he didn't (because many on the left would say he's self-loathing or lazy or whatever).

    Frankly I think he balances it pretty well given that he's running among the world's largest firms, and that keeps him plenty busy. And again, absolutely everyone knows he's gay.

    Posted by: Paul R | Apr 14, 2014 12:40:27 PM


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