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'Cristiano Ronaldo is Gay', Maradona a 'Maricon' Say Homophobic T-Shirts Targeting Football Stars


Just ahead of this summer's World Cup, which will take place in Brazil, an apparel company in that country has been selling homophobic t-shirts targeting some well-known soccer players.

Think Progress reports: Ronaldo

Though some of them are benign — one refers to Italian striker Mario Balotelli as a “loser” and another pokes fun at the French by reminding them that former star Zinedine Zidane is “over” — others are hardly so. One of the shirts says plainly that “C. Ronaldo is gay,” referring to Portugal star Cristiano Ronaldo. Another calls Argentina legend Diego Maradona a “maricon,” a slang Portuguese and Spanish term for “faggot.”

The t-shirts have apparently been selling well. They're currently sold out.

According to Caught Off Side, the designer, Sergio K, has denied any claims of homophobia.

Sergio K has attempted to defend his clothing line saying his shirts are “misunderstood” and that “this collection is in the irreverent vein of our brand.” He has also rejected accusations of homophobia stating “It’s not homophobic to me, homophobia is another story. The t-shirts don’t say attack them, and they do not incite violence.”

An online petition asking Sergio K to stop producing the t-shirts has been making the rounds on the Internet.

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  1. I love football, I love watching it. I find many players very attractive, C Ronaldo is one of the best looking, very hot, but these shirts are stupid and cannot be misunderstood. I hope no-one will buy them.

    Posted by: Matt27 | Apr 19, 2014 11:33:04 AM

  2. ach..if only..

    Posted by: Daniel Berry, NYC | Apr 19, 2014 11:44:34 AM

  3. I'd also add that the person who "designed" these is probably revealing his own fantasies more than anything about the persons named.

    God speed the day when calling someone "gay" is perceived as benign to the world-at-large. Too many people (including apparently, the writer of the "Think Progress" feature) evidently still regard being called gay as denigrating, if not slanderous.

    Posted by: Daniel Berry, NYC | Apr 19, 2014 11:47:57 AM

  4. Matt27 I agree, soccer players are sexy as hell. These shirts are only to rile up the fans before the World Cup.

    Posted by: Macmantoo | Apr 19, 2014 12:03:54 PM

  5. The funny thing? The designer is a closeted gay men who can't come out because of his traditional family. I mean. They have some good ideas, like having Oliwer Mastalerz on their latest campaign, but these t-shirts were just not one of them.

    Posted by: Lucas | Apr 19, 2014 12:10:05 PM

  6. FIFA will NOT like this. Not much they can do about it, but they will come down on Brazil as hard as they can.

    Posted by: Jim in TO | Apr 19, 2014 1:20:53 PM

  7. Balotelli IS a loser.

    Posted by: crispy | Apr 19, 2014 3:01:49 PM

  8. The intention maybe doesn't imply homophobia, it's a clear attempt of insulting rivals in a childish way (because most committed hooligans border infantilism), but in the end is using being gay as an insult

    Posted by: jjose712 | Apr 19, 2014 3:31:16 PM

  9. Of course they incite violence. Here's hoping anyone who wears one is beaten and the shirt is ripped off their back.

    Posted by: Mike Ryan | Apr 19, 2014 3:39:09 PM

  10. The best response to this is for the players themselves to wear these shirts.

    That would turn them from an attempt to humiliate into an attempt to elevate, and the shirts would lose the value to the people who currently have them, but gain value among another set of people.

    Sergio K doth protest too much. Closet case.

    Posted by: Randy | Apr 19, 2014 4:06:54 PM

  11. Why do so many sports fans act like animals with the manners of a pig?

    Posted by: Sad | Apr 19, 2014 4:44:16 PM

  12. Once again, why is it that none of you made reference to Sergios race?

    Posted by: Well Look at That | Apr 20, 2014 2:43:25 AM

  13. maricon is not used in portuguese... maricas maybe 30 years ago...

    Posted by: V-8 | Apr 20, 2014 5:33:45 AM

  14. It's a pathetically immature way to attract publicity, so of course it worked.

    Posted by: Paul R | Apr 20, 2014 1:38:06 PM

  15. The only one who has misunderstood anything is Sergio K, the 'designer' (over glorified sticker applier).

    Will someone please translate Panti Bliss' arguments from her speech to that dumb f***, please..?

    "It’s not homophobic to me, homophobia is another story. The t-shirts don’t say attack them, and they do not incite violence." - He does NOT get to be the one who defines homophobia for gays; he has NEVER checked himself or experienced a day of homophobia in his life. He does NOT get to have the final say on who is identified as a homophobe, and he does NOT have the right to tell gays what they are allowed to feel oppressed by.

    The t-shirts don't have to say "attack gays"; that's implied in the same way if the t-shirts were callinging certain black players n*****, the hate is there. The mistrust is there. The encouragement to reject and harm blacks would be there.

    Dumb f*** Sergio K is. And he's proving just how little sports fans and the associations they follow have progressed.

    Posted by: Curse | Apr 20, 2014 1:57:20 PM

  16. Cristiano Ronaldo *is* gay, isn't that pretty well known at this point? You might as well just print up a shirt that says Cristiano Ronaldo Has Brown Hair. Big woop.

    Posted by: Nora Charles | Apr 20, 2014 9:16:59 PM

  17. Any famous guy...athlete, entertainer, whatever....who is really good looking, is going to be called the g-word.

    Posted by: ratbastard | Apr 20, 2014 10:01:48 PM

  18. calling him a maricon is just mean spirited. Pato wouldn't be so bad, but maricon is nasty.

    Posted by: ratbastard | Apr 20, 2014 10:04:42 PM

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