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Lucky Charms for LGBT Pride, Diversity: VIDEO

Luckytobe

General Mills/Lucky Charms has launched its #LuckyToBe social media campaign to celebrate LGBT Pride and the diversity that makes the world a colorful place.

"We don't all look the same, believe the same things, or love the same people. And that's a good thing. It makes our world more interesting. Special. Beautiful. Magical."

Watch the campaign video, AFTER THE JUMP...

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Gay Couple Considers Travel Options in New 'Hotwire' Spot: VIDEO

Hotwire

Travel deal site Hotwire is rolling out a new campaign which welcomes its gay clientele, including those for whom sleep is more important than sex.

Watch "Lucky Me", AFTER THE JUMP...

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Broadway's 'Mothers and Sons' Gets Tech-Savvy With New, Hard-Hitting Ad Campaign: VIDEO

 mothersandsonskiss"Mothers and Sons," the mostly-critically-acclaimed, Tony-nominated play by Terrence McNally, about the AIDS epidemic's imprint on modern life, has begun a hard-hitting and tech-savvy advertising campaign. Utilizing Twitter and YouTube to spread the message that "Things Change" and "There's still work to be done," the older-skewing show appears to be targeting younger audiences while imparting an important message for social media users.

On Thursday night, the @MothersSonsBway Twitter handle began to spout off homophobic and angry messages about the LGBT community and modern-day strides toward equality in politics. All of the messages were taken directly from other Twitter handles, and thus echoed the sentiments of real people around the world. The charade went on for an hour before it was explained in this tweet:

 mothersandsons

The tweets, and fan's online responses, have been compiled here.

A new video advertisement has also been released starring the show's lead actress, Tyne Daly. This is "A Show About Now," it touts.

Watch the ad and let us know what you think, AFTER THE JUMP...

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New Ad for Las Vegas Suggests It's Great for Men Looking for a Gay Down-Low Connection: VIDEO

Vegas

When the wife's away...

Watch, AFTER THE JUMP...

Visit Las Vegas, the tourism group behind the ad, writes: "Las Vegas means: no assumptions, no judgment, come as you are, be who you want and do what you like. When you visit Las Vegas, we encourage you to embrace who you are at your very core. A Las Vegas vacation will push your comfort zone and create unforgettable moments."

(via aksarbent)

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Michael Sam Signs Endorsement Deal, Appears in Ad for VISA: VIDEO

Visa_sam

Gay NFL hopeful Michael Sam has signed an endorsement deal, his first, with VISA, ABC News reports:

In his first spot, which is planned to exclusively run on digital platforms, Sam, the SEC Defensive Player of the Year out of Missouri, is shown working out while a voiceover urges the viewer to judge him for his play on the field, not off of it.

"We felt that Michael's story was a perfect fit for our 'everywhere' campaign, which is meant to inspire people to reach their own personal goals and aspirations," Visa's chief marketing officer Kevin Burke told ESPN.com. "We wish Michael the best on and off the field as he embarks on the next chapter of his life."

Watch the ad, AFTER THE JUMP...

The NFL draft starts tonight. ABC adds:

Sam, who came out in February, is projected to be selected Saturday -- the third day of the NFL draft. Although his marketability is likely to be tied heavily to making a team and playing well, he has received dozens of endorsement deal offers, which is unprecedented for an expected late-round pick.

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Freedom to Marry Launches TV Ad in Oklahoma to Build Support for Gay Marriage: VIDEO

Screen Shot 2014-05-05 at 9.14.52 AM

Starting today, Freedom to Marry will be running a week-long television ad in Oklahoma as litigants await a ruling in the challenge to the state’s gay marriage ban currently in front of the 10th Circuit Court of Appeals.

Politco reports:

The ad is part of a larger effort to influence popular opinion around greater acceptance for gay marriage as the 10th Circuit and dozens of other cases around the country pend, with the hopes of eventually returning to the Supreme Court for a broader legalization ruling. And it plays heavily on biographical and family values appeals in the deep-red state.

Watch the 30 second spot, AFTER THE JUMP

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