Chevrolet will premiere two new ads which feature gay families tonight during the Opening Ceremonies of the Sochi 2014 Winter Olympics, GLAAD reports:
Said GLAAD President and CEO Sarah Kate Ellis: "Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families. Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry, but also reflect the growing support and acceptance of LGBT people. It's about time my children were able to turn on the television and see families like their own represented in mainstream advertising."
This first spot focuses on genuine moments between real families to show, per the ad's own narration that "while what it means to be a family hasn't changed, what a family looks like has." The second sixty-second spot takes a wider look at society through the lens of social media and includes both a gay couple and a nod to gay teen science prodigy, Jack Andraka.
Watch them both, AFTER THE JUMP...
Thirty-second commercials for the Gay Games are set to air during NBC’s telecast in Columbus, Dayton, Toledo, Buffalo and the host cities of Cleveland and Akron.
The Gay Games, an international event that takes place every four years, are scheduled for Aug. 9-16 in Cleveland and Akron. About 10,000 competitors and another 20,000 spectators are expected from around the world.
“These are great times we live in – exciting, complicated, extraordinary times,” a narrator says as the commercial begins with scenes of Gay Games medals, athletes, welcoming residents of northeastern Ohio and Cleveland’s annual Pride festival.
“And while the rest of the world tries to decide what its legacy will be, here in the United States we have a running start. This summer, the most inclusive sporting event in the world will take place in Ohio.”
Watch, AFTER THE JUMP...
Coca-Cola, under fire for months for its sponsorship of the 2014 Winter Games in Sochi, Russia, may try and blunt criticism from LGBT activists by running a Super Bowl ad "touting its commitment to diversity," writes Scott Wooledge at DailyKos:
A reliable source provides some interesting news: In an effort to spin their way past protests over their sponsorship of the Sochi Olympics in Russia, Coca Cola has contracted to place an ad in the Superbowl touting its commitment to diversity. Described as a Benetton's style feel-good "we are the world" commercial, reliable sources say the media purchase was only for the United States market.
Coke's PR team must be putting in some very long nights these day. An Olympic sponsors social media protest movement has sprung up, causing enough trouble to catch even the attention of New York Times and Wall Street Journal. Initially the property of McDonald's the #CheersToSochi hashtag has been hijacked and now also used against Coke and evolved into an all-purpose Olympic sponsor protest tag.
Ellen hangs out with some bears, and a big bad wolf in her new Super Bowl commercial which she revealed today. But as far as celebrities, Super Bowl ads, and animals go, I'm afraid Sarah McLachlan has won my heart this year in the Audi "Doberhuahua" spot.
Of course, James Franco just teased his Ford Super Bowl ad which features this tiger, but we've just got a taste of it.
Watch them all, AFTER THE JUMP...
Which is your favorite Super Bowl ad so far this year?