Advertising Hub

McDonald's Is Rebranding to Take Advantage of All the Lovin' That's Going Around


For years right-wing loons warned about the devastating consequences that might befall America should gay people be allowed to marry their loved ones - but no doomsayer could have predicted all our talk of love might lead to something like this...

The AP reports:

As the world’s biggest hamburger chain fights to hold onto customers, the company unveiled a new marketing strategy and ads it says will emphasize the “love” in its long-running “I’m Lovin’ It” slogan.

As part of the push, McDonald’s released TV ads it says will begin airing this week, including an animated video where the Joker and the Batman, a mail man and a dog, a blue donkey and red elephant and Smurfs and Gargamel show affection to each other and share McDonald’s products.

The upbeat spot ends with the words “Choose Lovin’, “ encompassed by a ring of hearts. 

McDonald's says it will also be “assuming less” and listening more to customers and pointed to the company's new campaign starring sellout former Mythbuster Grant Imahara that features customers asking tough questions about the fast food corporation's processed goodies.  

Taco Bell's New Commerical Features Two Dudes Getting Married Because...Breakfast - VIDEO

Taco bell

Apparently Taco Bell's new breakfast is so fast and convenient, you can now spend your mornings on more important things - like falling in love, getting married, and going on treasure hunts.



UPDATE: Taco Bell has released a statement on the video claiming they didn't make the ad:

“We didn’t create this ad, but we can see the people who did share the same Live Mas passion for our brand—and our breakfast—as we do. Although we cannot condone unauthorized use of our intellectual property, we are impressed with their work and would be open to meeting with them.”

Continue reading "Taco Bell's New Commerical Features Two Dudes Getting Married Because...Breakfast - VIDEO" »

Hundreds Gather To Protest Virginia 'Ex-Gay' Billboard - VIDEO


Hundreds of people gathered at the Gay Community Center of Richmond yesterday to show their support for the city’s LGBT community after a billboard supporting “ex-gay” therapy was erected in the Virginia city by anti-gay activist group Parents and Friends of Ex-Gays & Gays (PFOX), reports

PfoxPFOX claimed that the billboard with the words “Nobody is born gay”, which was based on dodgy interpretations of two studies that purportedly deny the existence of a “gay gene”. 

Attending Sunday’s demonstration of support, Richmond resident and mother of two Terra Courtland said it was important for gay families to “show we’re just like everybody else, just trying to raise our kids and live here.”

Another resident, Jason Coast, who identified himself as a straight ally, said “if some of us are being discriminated against, then we all are.”

Following the erection of the billboard, which is set run through the holiday season, Virginia Del Patrick Hope released information about a bill he plans to bring before the 2015 General Assembly to combat ex-gay therapy on minors. The damaging practice has already been banned in New Jersey, California and Washington, D.C.

“Out and proud” gay model Kyle Roux has spoken of his shock at being used for the billboard.

Watch a report on the PFOX billboard, AFTER THE JUMP...

Continue reading "Hundreds Gather To Protest Virginia 'Ex-Gay' Billboard - VIDEO" »

Tide Gets Personal in New Commercial Featuring Gay Couple Bickering About Laundry: VIDEO


Tide's latest commerical airing in Canada is an advertising ode to one of the more mundane aspects of gay life - laundry habits. The ad features a gay couple playfully bickering about household laundry etiquette before ending with each guy poking fun at a past "mistake" of the other - one unfortunate "ex" included.

Watch the ad, AFTER THE JUMP...

Last month, Procter & Gamble, the Cincinnati-based consumer products group that makes Tide, came out in support of marriage equaltiy. 

Continue reading "Tide Gets Personal in New Commercial Featuring Gay Couple Bickering About Laundry: VIDEO" »

Nasty Pig's Gay Underwear Ad Is Apparently Too 'Edgy' for Time Warner Cable: VIDEO


Citing the 30 second spot's "edgy" content, Time Warner has pulled Nasty Pig's new, homoerotic commercial for its underwear line. The ad had already aired four times on the gay-themed Logo channel and was scheduled to run on TBS, Lifetime, and late night on Cartoon Network before being yanked.

Speaking with Gawker's Rich Juzwiak, Tara Wolf, whose Wolf Media Inc. handled the ad buy, said:

I've had my own company since 1998, I've been doing advertising since 1992. I've never had somebody not tell me exactly what the problems are. I've never just had them flat out reject like that. That's what bothered me. The hair went up on the back of my neck, like, this is wrong. It felt like homophobia to me. I didn't understand why they just didn't tell me what the problems were so that I could give them an alternate solution."

Added Nasty Pig CEO David Lauterstein:

Nastypig1"I just wanted to make a commercial that represented my brand and the customers we sell to. We never intentionally made this commercial with the thought of being banned just to get press. We gave them plenty of time to offer edits as we knew this commercial might be strong for television. You can't do stuff like this for press. That's why there's an approval process. You can't do sensational things on non-live TV. That's why they have a standards board, to prevent situations like this."

Update: TWC has released a statement on the ad's removal:

"Proper guidelines were not followed in this instance; we made a mistake. We are sorry and we will work with this client to make it right."

Watch the "edgy" ad, AFTER THE JUMP...

Continue reading "Nasty Pig's Gay Underwear Ad Is Apparently Too 'Edgy' for Time Warner Cable: VIDEO" »

Model Featured on 'Ex Gay' Virginia Billboard Is Neither 'Ex-Gay' Nor a Twin: VIDEO


Richmond, Virginia's new "Nobody Is Born Gay' sign from 'ex-gay' activist group Parents and Friends of Ex-Gays & Gays (PFOX) has drawn the ire of the model featured on the billboard, who says he's quite happy being gay and not actually a twin like the sign would have people believe. 

Richmond's WWBT reports:

RouxSpeaking via Skype, Kyle Roux said he was shocked his image was used. Especially since he calls himself an "out and proud" gay man. 

"I was obviously quite shocked, so that why I decided to send you guys an email saying hey, I'm that guy in that billboard," Roux said.

Roux hasn't thought about that photo shoot in nearly a decade. He says the pictures used on the billboard were part of a stock photo shoot he did. Roux signed away the rights and was told the pictures would be used in commercial and corporate ads and brochures. [...]

"It's actually quite a big thing that there is this kind of discrimination and borderline hate speech going on, you know," he said.

Roux says he's worried about teens struggling with their sexuality, and he hopes to empower others. 

DoyleChristian Doyle, a self-professed 'ex-gay' and former board member of PFOX also chimed in on the story, saying Roux is irrelevant to what the billboard is trying to accomplish.

"The issue isn't the photo on a the billboard, but the actual science." 

And by "actual science" Doyle presumably means "thoroughly discredited, pseudo-scientific soul poison"

Watch a segment of Roux's interview with WWBT, AFTER THE JUMP...

Continue reading "Model Featured on 'Ex Gay' Virginia Billboard Is Neither 'Ex-Gay' Nor a Twin: VIDEO" »


Towleroad - Blogged