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04/19/2007


Ford Skewers Cadillac's '1 Percent' Ad With 'Locally Grown' Parody: VIDEO

Ford_cadillac

During the Oscars and the Sochi Olympics, Cadillac aired an ad in which actor Neal McDonough strolled around an expensive house praising Americans for tirelessly working, buying stuff and creating their own luck. He then drives away in a 2014 Cadillac ELR range-extended electric luxury coupe.

The ad annoyed some viewers who see it “as ugly American chest-thumping and an apologia for the 1 percent.”

However, Ford just released an ad for its Ford C-Max Energi plug-in hybrid car mimicking Cadillac’s to great effect. Business Insider  describes its differences:

“[It features] Pasho Murray, a real woman who founded Detroit Dirt, a company that turns waste into compost and sells it to people who want to create urban gardens. Murray looks out at a landfill and wonders why Americans aren’t more like other countries who buy locally grown food. She gives her speech while walking through a local restaurant where she collects food scraps for compost. She says Americans are starting to get more food from local markets because they’re “crazy entrepreneurs trying to make the world better.”

Although both ads reek of self-righteousness, Ford’s delightfully skewers the upper-class pretensions of the Cadillac ad while suggesting that community is a better virtue than conspicuous consumption.

Compare the videos AFTER THE JUMP…

Continue reading "Ford Skewers Cadillac's '1 Percent' Ad With 'Locally Grown' Parody: VIDEO" »


GOP Senate Hopeful Joni Ernst 'Grew Up Castrating Hogs', So She Can Cut Pork in Washington: VIDEO

Ernst

Joni Ernst is a Republican candidate for U.S. Senate in Iowa (among several vying for retiring Senator Tom Harkin's seat) and she's making a big play for the pork-cutting vote.

Watch, AFTER THE JUMP...

(via gawker)

Continue reading "GOP Senate Hopeful Joni Ernst 'Grew Up Castrating Hogs', So She Can Cut Pork in Washington: VIDEO" »


GOP Hipster May Actually Support Marriage Equality: VIDEO

Greenberg

The Republican National Committee's new TV ads featuring young hipsters and people of color has already been widely lambasted for pandering, stilted writing and the fact that many GOP policies actively hurt the very people the ads seem directed towards.

However, gay activist Jeremy Hooper has discovered that even though the official Republican national platform opposes same-sex marriage, one of the GOP's bespectacled spokes-hipsters, Scott Greenberg, once posed for a photo with the gay-married reality show couple The Fabulous Beekman Boys. Hooper writes:

If (Greenberg) is as pro-LGBT as appearances would lead me to believe, it would actually make sense that the GOP is going this direction. After all, it's only a matter of time before they have to become an LGBT-accepting party, if they want to be in the ballgame at all.

The photo itself may not matter much at all because, as Gawker's Adam Weinstein points out, the ad (currently running in 14 swing Senate states) may not even actually be targeted at 30-something hipsters:

The RNC likely doesn't give a flying rat's patoot if this campaign hooks in a single under-35 voter. But if it impresses a couple of rich country-club grandpas and loosens up their checkbooks, it will have served its purpose. This is marketing for dollars, not for votes. 

Watch Greenberg's miserable RNC ads AFTER THE JUMP...

Continue reading "GOP Hipster May Actually Support Marriage Equality: VIDEO" »


Madonna Introduces 'MDNA Skin': VIDEO

Skin_madonna

"I've spent hours on it. Months on it. Years on it. Creation. Essence. Alchemy. Transformation. Substance. Connections. Revolutions. Magic. Immortal," Madonna whispers in a new video for her MDNA skin care line. Facial fillers and Botox not included.

Watch, AFTER THE JUMP...

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Honey Maid Graham Crackers Celebrates 'Wholesome' Gay and Interracial Families in New Ad: VIDEO

Honeymaid

Honey Maid, the nearly 100-year-old graham cracker brand, salutes a diverse group of families in its new ad, which declares:

"No matter how much things change, what makes us wholesome never will...Honey Maid...Everyday wholesome snacks for every wholesome family."

In an ad that feels designed to make the heads of conservative AFA group One Million Moms explode, a gay family, an interracial family, and a tattooed punk rock musician and single father represent the iconic brand.

Said Gary Osifchin, senior marketing director for biscuits at Mondelez, in a statement printed by AdAge:

"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media. We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."

Watch the ad, AFTER THE JUMP...

Continue reading "Honey Maid Graham Crackers Celebrates 'Wholesome' Gay and Interracial Families in New Ad: VIDEO" »


Nate Berkus and Fiancé Jeremiah Brent Appear in New 'Banana Republic' Ad Campaign: PHOTO

Berkus

Nate Berkus and his finacé Jeremiah Brent appear in a new Banana Republic campaign called “The true outfitters of modern American style" featuring real-life couples, the NYT reports:

In one ad, the pair is lounging on the grass, Mr. Berkus’s head on Mr. Brent’s midsection. In another ad, the couple is cuddling. In other ads, the pair appears among photographs of the other couples. In the magazines in which the campaign is now starting to appear, including InStyle and Rolling Stone, Banana Republic is the only clothier to present a same-sex couple amid the ad pages.

The paper adds that it is what younger shoppers want:

“Showcasing true relationships,” as the new campaign does, “can resonate more deeply,” Ms. Sadler said, and the appearance of Mr. Berkus and Mr. Brent reflects “values of diversity and inclusion we’ve shared since our early days” as a company based in San Francisco.

There is another reason for the presence of a same-sex couple: The ads are aimed at younger consumers, many of whom regard inclusion and diversity as intrinsic parts of their world views, and the campaign encourages them to join the ranks of the loyal older customers in Banana Republic stores.


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