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Bjorn Borg Launches Dating Site, Goes for Gay Priest Market

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Former tennis pro-turned underwear mogul Bjorn Borg has launched an online dating business and is promoting it with this viral video of two fictional priests who get married.

It may not be the most lucrative approach, but Borg's "love for all" message should be commended, and, well, it did happen.

Watch the clip, AFTER THE JUMP...

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Bjorn Borg Courts Underwear Models in the UK

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Tennis legend Bjorn Borg, who retired in 1984, has been trying to make things work since then with his own fashion label. Over the weekend, he held a model search for his underwear line at Selfridges in London, revealing that even though he's been off the court for a while, he still has an interest in how to put away fuzzy balls.

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Two more shots after the jump...

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