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Wingnut Bryan Fischer: 'Ordinary Americans' Fed Up With LGBT Advertising - VIDEO

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Bryan Fischer has warned that advertisers face a backlash from "ordinary Americans" because of ads aimed at the LGBT community.

In recent months there has been a marked increase in LGBT-focused advertising.

A recent spot for Chevrolet which includes both same-sex and single parent families with the voice-over "while what it means to be family hasn't changed, what a family looks like has,” are representative of this shift towards LGBT-friendly advertising.

Speaking to Press Telegram, Bob Witeck, president of strategic communications firm Witeck Communications said:

“What we’re witnessing is the idea that you don’t have to isolate gay ads and messaging to markets only intended for gay people. Families all look different from the traditional family Americans grew up with 50 years ago. They are far more multiracial, more single parents, more gay couples raising kids. If you start leaving them out, you’re not only erasing gay people, but you’re also erasing people who are part of people’s family.”

However, Fischer, Director of Issues Analysis for fundamentalist Christian non-profit group The American Family Association, which maintains OneMillionMoms.com, argued:

“I think eventually this LGBT advertising push is gonna trigger a blowback from ordinary Americans. I think that ordinary Americans are getting fed up with having the homosexual agenda shoved down their throats when they’re watching TV with their families. What American families are gonna begin to react to is that they are recognizing that this is no longer about advertising a product. This is about propaganda for a sexually deviant lifestyle.”

Watch the gay-themed Chevrolet ad which may have aroused Fischer's furor, AFTER THE JUMP...

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Advertisers Actively Courting Gay Consumers: VIDEO

Ads aimed at LGBT community

The last 12 months has seen an increase in gay representation in mainstream advertising, according to NPR.

Ads such as a recent spot for Chevrolet which includes both same-sex and single parent families with the voice-over "while what it means to be family hasn't changed, what a family looks like has,” are representative of this shift.

According to Rich Ferraro, vice president of communications at GLAAD, “within the last year we've seen advertising come out of the closet, and now use LGBT families or LGBT individuals in campaigns that reach mainstream audiences.”

Speaking to NPR, Robert Klara, a staff writer for Adweek, said that the increase in advertising aimed at the LGBT community is representative of how competitive the marketplace is now:

"If you're not appealing to every minority community, be that racial or in terms of sexual orientation, you're missing out on market share."

Read NPR's report and watch the Chevrolet ad and a banned 1995 Guinness ad, AFTER THE JUMP...

Continue reading "Advertisers Actively Courting Gay Consumers: VIDEO" »


Chevrolet to Air Two Ads with Gay Families During Sochi Opening Ceremony: VIDEO

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Chevrolet will premiere two new ads which feature gay families tonight during the Opening Ceremonies of the Sochi 2014 Winter Olympics, GLAAD reports:

Said GLAAD President and CEO Sarah Kate Ellis: "Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families. Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry, but also reflect the growing support and acceptance of LGBT people. It's about time my children were able to turn on the television and see families like their own represented in mainstream advertising."

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Writes GLAAD:

This first spot focuses on genuine moments between real families to show, per the ad's own narration that "while what it means to be a family hasn't changed, what a family looks like has." The second sixty-second spot takes a wider look at society through the lens of social media and includes both a gay couple and a nod to gay teen science prodigy, Jack Andraka.

Watch them both, AFTER THE JUMP...

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Continue reading "Chevrolet to Air Two Ads with Gay Families During Sochi Opening Ceremony: VIDEO" »


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