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Gay Males Choose Ellen Degeneres As Favorite Celebrity Product Endorser In New Survey

A new survey conducted by brand expert Jeetendr Sehdev found that gay men between the ages of 18 and 54 favor celebrity endorsers who are smart, female, and mature, all qualities possessed by Ellen DeGeneres, who topped the list. Her Cover Girl ads in particular were chosen as the demographic's favorite of the past year.

EllenDegeneresAround 3,000 participants were polled for the survey, and while Ellen was far and away the top-rated celebrity, other contenders included Angelina Jolie, Oprah Winfrey, Sandra Bullock and, rather surprisingly, Johnny Depp.

Variety reports:

Advertisers are increasingly eager to attract this consumer demographic. In 2013, Witeck Communications and Harris Interactive estimated that LGBT adults are armed with buying power of about $800 billion and would soon exceed 16 million in number.

Widespread popularity is one attribute that doesn’t seem to be a major factor for this demo’s approval, as Lady Gaga, Justin Timberlake, Hillary Clinton, Brad Pitt and Channing Tatum were identified as this group’s least admired celebrities.

The survey entailed asking gay males to name the three celebrities they most and least admired. Results were then assigned an index number and converted to a 100-pt scale, helping illustrate how these chosen celebs stack up against each other.

Respondents were also asked about their admiration for openly gay celebs. The top five were Degeneres, Jane Lynch, Rosie O'Donnell, Tim Gunn, and Cynthia Nixon while the lowest scores went to Ricky Martin, Portia De Rossi, Adam Lambert, Zachary Quinto, and Lance Bass. 

Head over to Variety for more statistical breakdowns and infographics.


NBC Straightwashes Its John Constantine

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2005’s Constantine, directed by Francis Lewis, was essentially an excuse to watch Keanu Reeves smoulder on screen and Tilda Swinton rock a pair of post-modern angel wings. Constantine, which was based on Vertigo Comics’s Hellblazer series, was met with mixed reviews from critics and fans alike. The movie bore little resemblance to the source material other its characters’ names. John Constantine was no longer blonde, English, charming, or apparently bisexual the way he’d been on the pages of Hellblazer.

Late last year Deadline reported that NBC had greenlit a Constantine reboot for its fall lineup. As casting announcements were made and promotional footage released, fans of the comics were left wondering if this incarnation of the supernatural antihero would be truer to its roots.

M3ywffzyvmwu7jzedbenDaniel Cerone, executive producer for NBC’s Constantine, set the record straight this past Sunday at the Television Critics Association’s press junket. One of the more interesting things about the Hellblazer series was that its characters aged in real time over the book’s 30 year run. Bisexual as Constantine may have been, the bulk of his love interests were women.

“[T]here might have been one or two issues where he’s seen getting out of bed with a man.” Cerone explained, musing about future developments for the character. “So [maybe] 20 years from now? But there are no immediate plans.”

Unlike his love of cigarettes, Constantine’s sexuality was never exactly an ancillary aspect of his character. But it wasn’t something that the character himself, and his writers by extension, ever outright dismissed or retconned. Charlie Jane Anders of io9 agrees that the NBC’s decision to tone down Constantine’s smoking is a little more egregious, but felt as if the network definitely missed an opportunity:

I didn't mean to skate over this issue quite so glibly — blame deadlines and pre-Comic-Con phone calls. I do think erasing queer people from pop culture is a shitty thing to do, and we desperately need more pop culture that represents the whole range of human sexuality. And it really wouldn't have cost much for them to include an aside about ex-boyfriends along with ex-girlfriends. At the same time, to me the most important aspect of John Constantine is not who he fucks, but who he fucks over.  

A Pew study published last June reported that bisexually identified individuals composed the largest percentage of their survey sample that included gay, bisexual, lesbian, and transgendered people. Conversely, on average lesbians and gays reported being far more open with friends and family about their sexual orientation than their bisexual counterparts.

One of the major challenges to combating what many queer people have identified as “bi-invisibility,” is finding opportunities to introduce bisexuals into the popular conscious. Calls to action for compulsory comings out for bisexuals are neither moral nor realistic, but programming like Constantine has the potential to push that conversation in the right direction.

Check out the promo for the new Constantine AFTER THE JUMP...

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'Credence' Hopes to Bring LGBT Characters to the World of Sci-Fi Film: VIDEO

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Director Mike Buonaiuto’s latest project, Credence, wants to bring a different kind of story featuring LGBT characters to the big screen. While the film revolves around queer characters, Buonaiuto wants to tell a story that resonates with everyone.

C16Credence has a universal message that in any kind of tragedy it’s important that couples come together and support one another,” said Buonaiuto in a press release.

The film’s premise is a straightforward one. Amidst a series of cataclysmic, world-destroying storms, the world’s remaining population has turned to evacuating the planet. With limited capacity to transport people to a new, life-sustaining world, only children with the means of affording expensive tickets are permitted to evacuate. Credence follows two fathers’ desperate race to sacrifice everything and save their daughter.

Buonaiuto and his team are currently raising funds via IndieGogo to complete production.

“[W]ith everyone's help we can finish the full film and show the world what it looks like when Sci-Fi is supports equality."

Watch the Credence trailer AFTER THE JUMP...

You may recall Buonaiuto's work from his super-viral video for UK marriage equality called "Homecoming" or from his work with the activist group AllOut in two short films - "Invisible Parents" and #LoveAlwaysWins.

Continue reading "'Credence' Hopes to Bring LGBT Characters to the World of Sci-Fi Film: VIDEO" »


Comedy Series Inspired By Gay Soccer Player Robbie Rogers in the Works

Robbie rogersA comedy series detailing the story of openly gay soccer player Robbie Rogers has received a production greenlight from Universal Television, Deadline reports.

The series, part of producing team Craig Zadan and Neil Meron’s deal at Universal TV, will center on Rogers’ experiences as the first openly gay man to compete in a top U.S. professional sports league. Rogers came out in February 2013 before joining the LA Galaxy team later that year.

Zadan and Meron, the openly gay duo behind the film versions of Chicago and Hairspray, will serve as executive producers for the upcoming series. Rogers will also serve as a producer. 


Gay Olympian Documentary To Air On EPIX, Shot In Secret During Sochi

Blake Skjellerup

The presence of gays and gay athletes in Sochi, Russia during the Winter Olympics was a source of a never-ending stream of news stories, both the tragic and the triumphant. During all of this, director Noam Gonick collected secret footage for To Russia With Love, a documentary about gay athletes and those in Sochi in particular.

The filming had to be done in secret in order to protect the gay athletes who participated from retribution at the hands of the Russian government.

The documentary will air on October 22nd on the pay-cable channel EPIX, will include interviews from athletes such as Billie Jean King, Blake Skjellerup, and Greg Louganis; is produced by Robert Redford and Laura Michalchyshyn's Sundance Productions; and will be hosted by former ice skater Johnny Weir.


Star Wars Fan Creates 'Leaked' Episode VII Footage: VIDEO

Starwars

As previously reported, Star Wars: Episode VII has begun shooting, causing simultaneous joy and consternation among devottees of the Sci-Fi franchise. Released last week was "leaked footage" created by fan Fan Frank Wunderlich who proves again that Star War fans are probably the most devoted in the galaxy. 

Catch a 'sneak peak' of things to come, AFTER THE JUMP...

Continue reading "Star Wars Fan Creates 'Leaked' Episode VII Footage: VIDEO" »


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