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Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO

Maltesers

Australian TV viewers have made official complaints that an advert for Maltesers in which two men kiss promotes homosexuality, reports Business Insider.

The advert, which has been running without problems in the UK and other markets for years, portrays two heterosexual men snuggling up unawares while sleeping.

Complaints to Australia’s Advertising Standards Bureau (ASB) have accused the ad of encouraging young people to be gay and of ridiculing gay people.

One of the complaints reads:

"I find it very offensive that while I'm watching tv with my child that an ad with a man kiss another man to come on to try and sell chocolates just like smoking and drinking alcohol leads to young people to do these things I feel strong that advertising homosexuals is try to turn young people gay."

Another offended viewer wrote:

"The two women place their boyfriends in a sexual/suggestive position while they are asleep. They are seen to kiss. The two women then laugh at what they have done. This ad is offensive because it continues to perpetuate the idea that being gay or male closeness is something to be ridiculed and laughed at."

In response to the complaints, Maltesers owner Mars Confectionery said of the “playful” ad that it would be inappropriate given the context to assume the men are of any kind of sexual orientation.

The ASB dismissed the complaints, ruling that the depiction of two men kissing would encourage young people to turn gay was an "unlikely interpretation and not one that is likely to be shared by the broader community."

On the issue that the ad promoted the idea that being gay or male closeness was something to be ridiculed, the ASB said the practical joke carried out in the ad is "not a derogatory sentiment toward homosexual men and did not depict material which discriminates against or vilifies a person on account of sexual preference."

Its worth noting that the men don't actually kiss in the ad.

Watch the offensive item, AFTER THE JUMP...

Continue reading "Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO" »


Indie Film 'Out Here' Explores The Lives of Queer Farmers: WATCH

Screenshot 2015-02-17 12.13.29

The idea of the strong, strapping, knowledgeable farmer providing for his family is almost as American as apple pie. In reality, however, farmers are a much more diverse set of people than traditional ideas would have you think. In its new film Out Here, The Queer Farmer Film Project explores what it means to be a modern-day queer farmer here in America.

The film, which is now touring throughout the midwest and along the west coast, explores the relationship between the growing community of queer farmers and the larger modern food production industry that sustains our country.

Check out the trailer for Out Here AFTER THE JUMP...

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Continue reading "Indie Film 'Out Here' Explores The Lives of Queer Farmers: WATCH" »


McDonald's Is Rebranding to Take Advantage of All the Lovin' That's Going Around

Mcdonalds

For years right-wing loons warned about the devastating consequences that might befall America should gay people be allowed to marry their loved ones - but no doomsayer could have predicted all our talk of love might lead to something like this...

The AP reports:

As the world’s biggest hamburger chain fights to hold onto customers, the company unveiled a new marketing strategy and ads it says will emphasize the “love” in its long-running “I’m Lovin’ It” slogan.

As part of the push, McDonald’s released TV ads it says will begin airing this week, including an animated video where the Joker and the Batman, a mail man and a dog, a blue donkey and red elephant and Smurfs and Gargamel show affection to each other and share McDonald’s products.

The upbeat spot ends with the words “Choose Lovin’, “ encompassed by a ring of hearts. 

McDonald's says it will also be “assuming less” and listening more to customers and pointed to the company's new campaign starring sellout former Mythbuster Grant Imahara that features customers asking tough questions about the fast food corporation's processed goodies.  


Foodies vs McDonald's, A Taste Test Trick: VIDEO

McDonald's vs Foodies

You've no doubt seen this experiment done with everything from water to wine, but here's another one for the pile: can trained foodies tell the difference between fresh, organic food and standard McDonald's fast food fare? Netherlands-based LifeHunters decided to find out the answer by doing some shopping at McDonald's and re-plating the food before handing out samples to quality- and health-minded individuals at a food convention in Houton. 

You already know the results - they couldn't - but it's still a fascinating thing to see in action how much that what we believe we're eating affects our perception of quality. You'll need to turn on English subtitles, but you can watch the video AFTER THE JUMP...

Continue reading "Foodies vs McDonald's, A Taste Test Trick: VIDEO" »


NYC Restaurant Selling Passive Aggressive "Big Straight Ice Cream" in Response to Big Gay Ice Cream

Ice creamGallo Nero, an Italian restaurant in New York City’s West Village, has begun selling a passive-aggressively flavored, “straight” ice cream seemingly in response to the Big Gay Ice Cream Shop just down the street. What makes Gallo Nero’s ice cream straighter than other ice creams is unclear, but the patrons of the restaurant are certain of Gallo Nero’s homophobia.

“They have their own way, we have our own way," a manager who asked to remain anonymous told the Gothamist when asked whether Gallo Nero’s straight ice cream was a social statement. "What's the issue? We can call our ice cream whatever we want."

Partners Doug Quint and Bryan Petroff founded the Big Gay Ice Cream Truck, a forerunner to the shop, in 2009. The shop, which is open to gay and straight customers alike, made a name for itself with its queer-inspired confections like the Bea Arthur, Salty Pimp, and Mermaid. When asked for comment about Gallo Nero’s advertising campaign, the shop’s official Twitter account responded: “No statement. We are letting New York City speak on our behalf.”


Ben & Jerry's Joins Supreme Court Amicus Brief In Support of Marriage Equality

Ben&jerrys

Declaring that "love comes in all flavors," Ben and Jerry's posted a letter on its website Friday explaining why it had signed onto an amicus brief to the Supreme Court supporting marriage equality.

Ben&jerrys2“Often, it’s not enough to change the way you do business, or change the practice within your business,” says Chris Miller, Ben & Jerry’s Social Mission Activism Manager. “Unless you’re willing to stand up and advocate for the rights of others, not just here in our backyard but around the world, it’s often just not good enough.” [...]

“This is not just a concern of the gay rights community,” says Miller. “There is a broad base of support for a single standard across all 50 states that recognize same sex marriage.”

We’re proud to have signed onto an “Employers’ Amicus Brief.” That’s fancy lawyer speak for a formal legal petition asking the Supreme Court to review these latest circuit court rulings, and make a ruling that state governments may not act to hinder a business from treating all of its legally married employees in the same way. We’ve signed on with 30 other global and local companies who are fed up with a state-level ban on allowing a legally binding marriage, and all the benefits that go with it.

The ice cream maker has long been a supporter of LGBT equality, periodically releasing marriage equality-themed flavors such as "Apple-y Ever After" and "Chubby Hubbies"

You can visit Ben and Jerry's website HERE to read the full letter. And head over to The New Civil Rights Movement HERE to check out the full list of Employer's Amicus Brief signatories. 


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