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Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO

Maltesers

Australian TV viewers have made official complaints that an advert for Maltesers in which two men kiss promotes homosexuality, reports Business Insider.

The advert, which has been running without problems in the UK and other markets for years, portrays two heterosexual men snuggling up unawares while sleeping.

Complaints to Australia’s Advertising Standards Bureau (ASB) have accused the ad of encouraging young people to be gay and of ridiculing gay people.

One of the complaints reads:

"I find it very offensive that while I'm watching tv with my child that an ad with a man kiss another man to come on to try and sell chocolates just like smoking and drinking alcohol leads to young people to do these things I feel strong that advertising homosexuals is try to turn young people gay."

Another offended viewer wrote:

"The two women place their boyfriends in a sexual/suggestive position while they are asleep. They are seen to kiss. The two women then laugh at what they have done. This ad is offensive because it continues to perpetuate the idea that being gay or male closeness is something to be ridiculed and laughed at."

In response to the complaints, Maltesers owner Mars Confectionery said of the “playful” ad that it would be inappropriate given the context to assume the men are of any kind of sexual orientation.

The ASB dismissed the complaints, ruling that the depiction of two men kissing would encourage young people to turn gay was an "unlikely interpretation and not one that is likely to be shared by the broader community."

On the issue that the ad promoted the idea that being gay or male closeness was something to be ridiculed, the ASB said the practical joke carried out in the ad is "not a derogatory sentiment toward homosexual men and did not depict material which discriminates against or vilifies a person on account of sexual preference."

Its worth noting that the men don't actually kiss in the ad.

Watch the offensive item, AFTER THE JUMP...

Continue reading "Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO" »


Lesbian Couple Share the Heartwarming Story of How They Met in Adorable Hallmark Ad: VIDEO

Hallmark

As part of a new Hallmark Card campaign encouraging people to "go beyond 'I love you'", Eugenia and Corinna - who've been together for two years now - share the story of how they met and fell in love. The two are also asked to describe their feelings for one another without using the word "love."

Hear what they had to say, AFTER THE JUMP...

Continue reading "Lesbian Couple Share the Heartwarming Story of How They Met in Adorable Hallmark Ad: VIDEO" »


Powerful Gay-Inclusive Super Bowl Ad Asks 'What Would You Do For Love?' - VIDEO

Hill

Australian jeweler Michael Hill has released its 30-second Super Bowl ad online ahead of the big game today that asks the question "What would you do for love?"

To create its "We're for love" campaign, Michael Hill approached more than 1,200 New Yorkers (gay and straight alike) and asked them all about love. The ads will reportedly play in Canada and Chicago during the game.

Check out the Super Bowl spot and longer ad, AFTER THE JUMP...

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Continue reading "Powerful Gay-Inclusive Super Bowl Ad Asks 'What Would You Do For Love?' - VIDEO" »


Ballsy French Ad Explains Why We Don't Have Unicorns Today: VIDEO

UNICORNS

Ever thought to yourself, why aren't there unicorns? In a new bit of balls-out advertising for French TV channel Canal+, a man shares the very gay story of why unicorns no longer exist. The video, which is best appreciated spoiler-free, awaits you, AFTER THE JUMP...

Today is sure to be a big day for commercials in the U.S. How much queer and queer-baiting advertising will we see during today's Super Bowl?

Stay tuned to Towleroad for updates on all the advertising highlights from today's Super Bowl. 

Continue reading "Ballsy French Ad Explains Why We Don't Have Unicorns Today: VIDEO" »


Michael Sam Talks About Social Media Haters in Coca-Cola Super Bowl Week Spot: VIDEO

Cc_sam

In advance of the Super Bowl, Coca-Cola has released a new video spot in its #MakeItHappy campaign featuring NFL free agent Michael Sam. The ad features clips of Sam with his fiancé Vito Cammisano as he receives the ESPY Arthur Ashe award as well as images of the couple on social media together.

Vito_samIn the spot, Sam talks about the role social media plays in his life because he's in the spotlight, and the way he turns the hate messages and death wishes he sees every day into a positive thing.

Says Sam:

"One nasty email she pretty much told me that we don't belong - that we're evil. She is really the only hate message that I replied to. And what I said was, 'I am sorry that you feel that way, but even though you hate me so much I still love you, and I wish you have a great day.' She never replied back."

He adds:

"All the negativity that comes to me I channel to positivity. I have to prove the haters wrong. If I can use social media to make somebody understand and accept people I will do so. I'm not doing it for me. I'm doing it for them."

Watch the touching spot, AFTER THE JUMP...

Continue reading "Michael Sam Talks About Social Media Haters in Coca-Cola Super Bowl Week Spot: VIDEO" »


Duke Athletes Tackle Homophobia And Other Slurs With 'You Don't Say' Campaign

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An ad campaign started by a group of college students to bring awareness and combat words that marginalize and belittle people based on their sexual orientation, gender, race or disability has now blossomed to include 41 student-athletes from Duke University reports OutsportsThe athletes pose in uniforms and training outfits next to words they don't say and why they don't say them. The campaign was founded by senior Daniel Kort and juniors Anuj Chhabra, Christie Lawrence and Jay Sullivan and on Jan. 7 issued its second online push featuring the student athletes.

Said Kort:

"Sports are really integral to our campus culture, and with that comes a pretty big microphone around our athletic culture. It's easier to dismiss a message if it's coming from a social justice-oriented group on campus...by getting people who aren’t traditionally seen as the social justice kids on campus to stand up for this message, it carries a lot more weight. It’s also that these student-athletes care a lot about the issues."

Screen Shot 2015-01-24 at 5.18.10 PMKort and his collaborators work received national recognition from the Huffington Post and CNN. Although a sizable portion of the campaign deals with homophobic terms, other ads tackle racist terms such as "oreo," and "illegal alien," sexist comments including "man up," and "they asked for it," and mental illness pejoratives such as "psycho," and "retarded."

Of course, the worthwhile campaign is already receiving detractors attempting to tear down the campaign's message. Those who oppose "You Don't Say" claim the campaign is based on censorship and the project is a "hypersensitive" attempt to limit free speech. Kort said that last time most of the negativity came from Facebook, although after the relaunch, detractors have taken more to Twitter to combat the project. Kort and Sullivan have been adamant throughout their two campaigns that the project is not meant to censor speech, but rather to bring a new light to the way students use it. With the student-athletes support, it seems the message is clearly heard on Duke’s campus.

You can follow the "You Don't Say" campaign on Twitter.


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