Gay Advertising Hub




Duke Athletes Tackle Homophobia And Other Slurs With 'You Don't Say' Campaign

Screen Shot 2015-01-24 at 4.52.56 PM

An ad campaign started by a group of college students to bring awareness and combat words that marginalize and belittle people based on their sexual orientation, gender, race or disability has now blossomed to include 41 student-athletes from Duke University reports OutsportsThe athletes pose in uniforms and training outfits next to words they don't say and why they don't say them. The campaign was founded by senior Daniel Kort and juniors Anuj Chhabra, Christie Lawrence and Jay Sullivan and on Jan. 7 issued its second online push featuring the student athletes.

Said Kort:

"Sports are really integral to our campus culture, and with that comes a pretty big microphone around our athletic culture. It's easier to dismiss a message if it's coming from a social justice-oriented group on campus...by getting people who aren’t traditionally seen as the social justice kids on campus to stand up for this message, it carries a lot more weight. It’s also that these student-athletes care a lot about the issues."

Screen Shot 2015-01-24 at 5.18.10 PMKort and his collaborators work received national recognition from the Huffington Post and CNN. Although a sizable portion of the campaign deals with homophobic terms, other ads tackle racist terms such as "oreo," and "illegal alien," sexist comments including "man up," and "they asked for it," and mental illness pejoratives such as "psycho," and "retarded."

Of course, the worthwhile campaign is already receiving detractors attempting to tear down the campaign's message. Those who oppose "You Don't Say" claim the campaign is based on censorship and the project is a "hypersensitive" attempt to limit free speech. Kort said that last time most of the negativity came from Facebook, although after the relaunch, detractors have taken more to Twitter to combat the project. Kort and Sullivan have been adamant throughout their two campaigns that the project is not meant to censor speech, but rather to bring a new light to the way students use it. With the student-athletes support, it seems the message is clearly heard on Duke’s campus.

You can follow the "You Don't Say" campaign on Twitter.


London Transit Authorities Reject Sexy Poster For AIDS Play 'My Night With Reg'

Ad

My Night With Reg is a classic AIDS-themed comedy production by Kevin Elyot that has been making the rounds since 1994. For the 20th anniversary a new poster was produced, featuring actor Lewis Reeve's hanging buns, partially obscured by David Bowie's Ziggy Stardust album. But while the ad met London's advertising restriction standards, Transport for London - which runs the underground - deemed it too racy and banned it from being displayed. 

The Evening Standard got a statement from a TfL press officer, confirming "if it has been rejected it means that it doesn't meet the guidance that we have set." The Standard noted that Justin Bieber's photoshopped bulge evidently does meet the guidance of the TfL.

The play's revival began Saturday and officially opens this Friday at the Apollo Theater and is scheduled to run through April 11th.


New Honey Maid Ad Features Gay Dads: VIDEO

Honeymaid

Honey Maid is no stranger to showing their support for equality. The graham cracker maker celebrated its pride this past year with a graham-tastic equality graphic and previously featured a "wholesome" gay couple in an ad that showcased a diverse group of families. Now, Honey Maid is back with another ad featuring a gay couple and their child, just one of many "wholesome modern day families" they draw attention to. Said Honey Maid on the YouTube posting, "no matter how things change, what makes us wholesome never will."

Watch the latest advertisement, AFTER THE JUMP...

Let's see if this ad draws the same ire from anti-gay right-wing-nuts as Honey Maid's previous campaign did. We can only hope if it does we will be treated to another pitch perfect response

(h/t Joe.My.God)

Continue reading "New Honey Maid Ad Features Gay Dads: VIDEO" »


Tiffany Celebrates (And Advertises To) Gay Couples: PHOTO

Tiffany

Tiffany & Co. is grabbing people's attention with more than their little blue boxes lately. The iconic jewelry retailer has launched a new engagement ring ad campaign that targets gay male couples and also features an actual gay couple (as opposed to relying on models). The company released a statement to ELLE Magazine heralding their first campaign focusing on same-sex love and marriage:

"Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," said Linda Buckley, Tiffany & Co. VP of North American PR, in a statement to ELLE.com. "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."

The picture of the handsome couple in Tiffany's ad, who thus far have remained anonymous, also features a romantic and wistful caption sure to give any sap (yours truly included) a case of the "aww"s:

"Will you promise to never stop completing my sentences or singing off-key, which I'm afraid you do often? And will you let today be the first sentence of one long story that never, ever ends? Will you?"

Tiffany is not the first retailer to feature actual gay couples in its advertisements. You'll recall Banana Republic last year featured the stylish duo of Nate Berkus and Jeremiah Brent in a series of ads focused on "showcasing true relationships."


LYNX Hair Ad Encourages Guys to Kiss the Boy of Their Dreams: VIDEO

Lynx

In a new Australian ad for LYNX Hair, our hero is told that because his hair won't always look as good as it does now - before a life, a wife and possibly kids - he should go out and kiss the hottest girl (or boy).

Watch the ad, AFTER THE JUMP...

Lynx2

Continue reading "LYNX Hair Ad Encourages Guys to Kiss the Boy of Their Dreams: VIDEO" »


Anti-Gay Billboard In Tennessee Quotes 'God', Draws Mixed Response From Locals: VIDEO

TennesseeBillboard

A billboard in Portland, Tennessee has been drawing mixed reactions from locals for a few months now. The advertisement depicts an open Bible with a passage from Leviticus 18:22 on one page that reads, "You shall not lie with man as with a woman it is an abomination," and the oft-heard phrase, "Love the sinner, hate the sin" on the other page. The quote is attributed simply to "God." 

Some Portlanders see the billboard as a bullying tactic while others agree with the message and deem it a product of free speech. The backers of the board are unknown, but the bottom corner reads: "paid for by concerned Christians."

Fox 17 Nashville reports:

"I was infuriated. It's pretty cruel to single out one group of sinners," said [Ashley]Alderson...

Glenn Pennington says he sees the billboard as a freedom of speech issue.

"That's how they feel if the opposite side wants to put something up it's their business," said Pennington.

One local, Elna Harman, said she believed that the billboard was a positive promotion of God's word.

"It's a love for people," said Harman.

A mixed bag of responses to be sure, but not one person explicitly supportive of the LGBT community. Interesting that Alderson, though not in favor of the billboard, still deems the idea in question a sin. 

A spokesperson from the Tennessee Equality Project responded to the billboard with particular concern for LGBT teenagers who could be negatively impacted by its message.

Watch Fox 17's news coverage, AFTER THE JUMP...

Continue reading "Anti-Gay Billboard In Tennessee Quotes 'God', Draws Mixed Response From Locals: VIDEO" »


Trending



Towleroad - Blogged