Gay Advertising Hub




Unintentionally Hilarious Ad Targets Houston's LGBT Non-Discrimination Ordinance: LISTEN

HoustonMayorThe Houston, TX-based coalition "No Unequal Rights" has created a radio ad in protest of the LGBT-inclusive nondiscrimination ordinance that the city council passed this May.

The fearmongering ad, containing a story delivered by a  'McDonald's worker', tries to instill fear in the public with the spectre of a trans woman exposing pubic hair and stuffing a bra in a women's restroom.

The ridiculousness of the story combined with the theme from "The Young and the Restless" may cause you to do a spit take.

Listen and laugh, AFTER THE JUMP...

(via good as you)

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British Grocers Fortnum & Mason Celebrate Pride With Subtle Grammatical Joke

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Who knew an apostrophe could be so queenly? Brit grocers Fortnum & Mason, apparently. After decades of association with the British royal family, the posh, 150-year-old grocery store shed its image of stately majesty for an ad in Gay Pride magazine in the lead up to London Pride this weekend. 

Stephen Fry took notice and, appreciative of the grammatical expertise, tweeted an image of the ad with the comment: "See @Fortnums advertisement for Gay Pride magazine this week. Note the apostrophe & that hot bit of crumpet, phwor!"

Well played, F&M. Well played. 


Frozen Food Company Produces Italy's First Gay-Inclusive Advertisement: VIDEO

FindusAd

Frozen food company Findus has produced what is being touted as the first gay-inclusive advertisement in Italy. It is a no-frills ad in which a mother and her son enjoy a "home-cooked" meal prepared by the son's boyfriend (in an odd decision, none of their faces are shown); the son comes out, telling his mother about their relationship, and she reacts beautifully.

Time reports:

The ad comes nine months after the chairman of Italian pasta maker Barilla came under fire for saying that he would never use a gay family in his ads. The company eventually announced a “more inclusive” initiative to “establish a more active, global leadership on diversity,” including hiring a “chief diversity officer.”

Gay activists in Europe praised the video for showcasing the simplicity and the daily life of a gay couple. “It’s a positive step forward when different types of families are portrayed in ads, as they resonate with parts of society that are usually marginalized,” said Juris Lavrikovs, the communications manager of ILGA, Europe’s International Lesbian, Gay, Bisexual, Trans & Intersex Association.

Way to go, Findus! 

Check out the wonderful ad, AFTER THE JUMP...

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Broadway's 'Mothers and Sons' Gets Tech-Savvy With New, Hard-Hitting Ad Campaign: VIDEO

 mothersandsonskiss"Mothers and Sons," the mostly-critically-acclaimed, Tony-nominated play by Terrence McNally, about the AIDS epidemic's imprint on modern life, has begun a hard-hitting and tech-savvy advertising campaign. Utilizing Twitter and YouTube to spread the message that "Things Change" and "There's still work to be done," the older-skewing show appears to be targeting younger audiences while imparting an important message for social media users.

On Thursday night, the @MothersSonsBway Twitter handle began to spout off homophobic and angry messages about the LGBT community and modern-day strides toward equality in politics. All of the messages were taken directly from other Twitter handles, and thus echoed the sentiments of real people around the world. The charade went on for an hour before it was explained in this tweet:

 mothersandsons

The tweets, and fan's online responses, have been compiled here.

A new video advertisement has also been released starring the show's lead actress, Tyne Daly. This is "A Show About Now," it touts.

Watch the ad and let us know what you think, AFTER THE JUMP...

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Kentucky Activists Outraged Over Gay Conversion Billboard: VIDEO

Billboardky

A billboard in Louisville, Kentucky is causing controversy because of its anti-gay message. The billboard reads: "Not everyone who is gay is happy. You have options." Sponsored by Abba's Delight, a faith-based organization which helps people "who are uncomfortable with their same-sex attractions," the billboard suggests that gay conversion therapy is possible. 

My Fox Orlando reports:

The founder of the group that created the Billboard, Daniel Mingo, denies that the ad targets homosexuality. "This specifically targets people who have same-sex attractions that are unwanted," said Mingo.

Mingo maintains that the billboard is not aimed at people whose same-sex attractions bring them happiness, but his tone is tinged with moralism. Mingo's own experience found him "[walking] away from homosexuality" based on his faith. 

Chris Hartman, the director of the Fairness Campaign, is outraged by the advertisement and believes that it targets the gay community with anti-gay propaganda.

"To suggest that this organization is going to help someone is an exact obfuscation of the truth, it's the opposite; they're going to harm 90 percent of the people that walk in and out of their door," said Hartman.  "An organization like this really needs to be shut down."

Watch the news coverage, AFTER THE JUMP...

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Gay Couple Shown In Bell Canada Superbowl Commercial: VIDEO

Bell Canada gay kiss

Bell Canada is gearing up for the Olympics and making sure that you know that with their service you can catch every single moment on any device you own in any location at any time. To illustrate this point, the ad jumps from scenario to scenario, from ships to restaurants to a guy on a ski lift to a cozy living room where two men share a celebratory kiss.

Yes, right in the middle of the ad a male couple lean in for what is unambiguously a display of homosexual affection. The shot is brief, but no more so than the majority of other couples and families that the ad cycles through.

The gay kiss comes in at the 0:23 mark, and you can enjoy this little bit of inclusive marketing AFTER THE JUMP...

(via jmg)

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