Gay Advertising Hub




Lesbian Couple Share the Heartwarming Story of How They Met in Adorable Hallmark Ad: VIDEO

Hallmark

As part of a new Hallmark Card campaign encouraging people to "go beyond 'I love you'", Eugenia and Corinna - who've been together for two years now - share the story of how they met and fell in love. The two are also asked to describe their feelings for one another without using the word "love."

Hear what they had to say, AFTER THE JUMP...

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Powerful Gay-Inclusive Super Bowl Ad Asks 'What Would You Do For Love?' - VIDEO

Hill

Australian jeweler Michael Hill has released its 30-second Super Bowl ad online ahead of the big game today that asks the question "What would you do for love?"

To create its "We're for love" campaign, Michael Hill approached more than 1,200 New Yorkers (gay and straight alike) and asked them all about love. The ads will reportedly play in Canada and Chicago during the game.

Check out the Super Bowl spot and longer ad, AFTER THE JUMP...

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Ballsy French Ad Explains Why We Don't Have Unicorns Today: VIDEO

UNICORNS

Ever thought to yourself, why aren't there unicorns? In a new bit of balls-out advertising for French TV channel Canal+, a man shares the very gay story of why unicorns no longer exist. The video, which is best appreciated spoiler-free, awaits you, AFTER THE JUMP...

Today is sure to be a big day for commercials in the U.S. How much queer and queer-baiting advertising will we see during today's Super Bowl?

Stay tuned to Towleroad for updates on all the advertising highlights from today's Super Bowl. 

Continue reading "Ballsy French Ad Explains Why We Don't Have Unicorns Today: VIDEO" »


Michael Sam Talks About Social Media Haters in Coca-Cola Super Bowl Week Spot: VIDEO

Cc_sam

In advance of the Super Bowl, Coca-Cola has released a new video spot in its #MakeItHappy campaign featuring NFL free agent Michael Sam. The ad features clips of Sam with his fiancé Vito Cammisano as he receives the ESPY Arthur Ashe award as well as images of the couple on social media together.

Vito_samIn the spot, Sam talks about the role social media plays in his life because he's in the spotlight, and the way he turns the hate messages and death wishes he sees every day into a positive thing.

Says Sam:

"One nasty email she pretty much told me that we don't belong - that we're evil. She is really the only hate message that I replied to. And what I said was, 'I am sorry that you feel that way, but even though you hate me so much I still love you, and I wish you have a great day.' She never replied back."

He adds:

"All the negativity that comes to me I channel to positivity. I have to prove the haters wrong. If I can use social media to make somebody understand and accept people I will do so. I'm not doing it for me. I'm doing it for them."

Watch the touching spot, AFTER THE JUMP...

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Duke Athletes Tackle Homophobia And Other Slurs With 'You Don't Say' Campaign

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An ad campaign started by a group of college students to bring awareness and combat words that marginalize and belittle people based on their sexual orientation, gender, race or disability has now blossomed to include 41 student-athletes from Duke University reports OutsportsThe athletes pose in uniforms and training outfits next to words they don't say and why they don't say them. The campaign was founded by senior Daniel Kort and juniors Anuj Chhabra, Christie Lawrence and Jay Sullivan and on Jan. 7 issued its second online push featuring the student athletes.

Said Kort:

"Sports are really integral to our campus culture, and with that comes a pretty big microphone around our athletic culture. It's easier to dismiss a message if it's coming from a social justice-oriented group on campus...by getting people who aren’t traditionally seen as the social justice kids on campus to stand up for this message, it carries a lot more weight. It’s also that these student-athletes care a lot about the issues."

Screen Shot 2015-01-24 at 5.18.10 PMKort and his collaborators work received national recognition from the Huffington Post and CNN. Although a sizable portion of the campaign deals with homophobic terms, other ads tackle racist terms such as "oreo," and "illegal alien," sexist comments including "man up," and "they asked for it," and mental illness pejoratives such as "psycho," and "retarded."

Of course, the worthwhile campaign is already receiving detractors attempting to tear down the campaign's message. Those who oppose "You Don't Say" claim the campaign is based on censorship and the project is a "hypersensitive" attempt to limit free speech. Kort said that last time most of the negativity came from Facebook, although after the relaunch, detractors have taken more to Twitter to combat the project. Kort and Sullivan have been adamant throughout their two campaigns that the project is not meant to censor speech, but rather to bring a new light to the way students use it. With the student-athletes support, it seems the message is clearly heard on Duke’s campus.

You can follow the "You Don't Say" campaign on Twitter.


London Transit Authorities Reject Sexy Poster For AIDS Play 'My Night With Reg'

Ad

My Night With Reg is a classic AIDS-themed comedy production by Kevin Elyot that has been making the rounds since 1994. For the 20th anniversary a new poster was produced, featuring actor Lewis Reeve's hanging buns, partially obscured by David Bowie's Ziggy Stardust album. But while the ad met London's advertising restriction standards, Transport for London - which runs the underground - deemed it too racy and banned it from being displayed. 

The Evening Standard got a statement from a TfL press officer, confirming "if it has been rejected it means that it doesn't meet the guidance that we have set." The Standard noted that Justin Bieber's photoshopped bulge evidently does meet the guidance of the TfL.

The play's revival began Saturday and officially opens this Friday at the Apollo Theater and is scheduled to run through April 11th.


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