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British Grocers Fortnum & Mason Celebrate Pride With Subtle Grammatical Joke

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Who knew an apostrophe could be so queenly? Brit grocers Fortnum & Mason, apparently. After decades of association with the British royal family, the posh, 150-year-old grocery store shed its image of stately majesty for an ad in Gay Pride magazine in the lead up to London Pride this weekend. 

Stephen Fry took notice and, appreciative of the grammatical expertise, tweeted an image of the ad with the comment: "See @Fortnums advertisement for Gay Pride magazine this week. Note the apostrophe & that hot bit of crumpet, phwor!"

Well played, F&M. Well played. 


Frozen Food Company Produces Italy's First Gay-Inclusive Advertisement: VIDEO

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Frozen food company Findus has produced what is being touted as the first gay-inclusive advertisement in Italy. It is a no-frills ad in which a mother and her son enjoy a "home-cooked" meal prepared by the son's boyfriend (in an odd decision, none of their faces are shown); the son comes out, telling his mother about their relationship, and she reacts beautifully.

Time reports:

The ad comes nine months after the chairman of Italian pasta maker Barilla came under fire for saying that he would never use a gay family in his ads. The company eventually announced a “more inclusive” initiative to “establish a more active, global leadership on diversity,” including hiring a “chief diversity officer.”

Gay activists in Europe praised the video for showcasing the simplicity and the daily life of a gay couple. “It’s a positive step forward when different types of families are portrayed in ads, as they resonate with parts of society that are usually marginalized,” said Juris Lavrikovs, the communications manager of ILGA, Europe’s International Lesbian, Gay, Bisexual, Trans & Intersex Association.

Way to go, Findus! 

Check out the wonderful ad, AFTER THE JUMP...

Continue reading "Frozen Food Company Produces Italy's First Gay-Inclusive Advertisement: VIDEO" »


Broadway's 'Mothers and Sons' Gets Tech-Savvy With New, Hard-Hitting Ad Campaign: VIDEO

 mothersandsonskiss"Mothers and Sons," the mostly-critically-acclaimed, Tony-nominated play by Terrence McNally, about the AIDS epidemic's imprint on modern life, has begun a hard-hitting and tech-savvy advertising campaign. Utilizing Twitter and YouTube to spread the message that "Things Change" and "There's still work to be done," the older-skewing show appears to be targeting younger audiences while imparting an important message for social media users.

On Thursday night, the @MothersSonsBway Twitter handle began to spout off homophobic and angry messages about the LGBT community and modern-day strides toward equality in politics. All of the messages were taken directly from other Twitter handles, and thus echoed the sentiments of real people around the world. The charade went on for an hour before it was explained in this tweet:

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The tweets, and fan's online responses, have been compiled here.

A new video advertisement has also been released starring the show's lead actress, Tyne Daly. This is "A Show About Now," it touts.

Watch the ad and let us know what you think, AFTER THE JUMP...

Continue reading "Broadway's 'Mothers and Sons' Gets Tech-Savvy With New, Hard-Hitting Ad Campaign: VIDEO" »


Kentucky Activists Outraged Over Gay Conversion Billboard: VIDEO

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A billboard in Louisville, Kentucky is causing controversy because of its anti-gay message. The billboard reads: "Not everyone who is gay is happy. You have options." Sponsored by Abba's Delight, a faith-based organization which helps people "who are uncomfortable with their same-sex attractions," the billboard suggests that gay conversion therapy is possible. 

My Fox Orlando reports:

The founder of the group that created the Billboard, Daniel Mingo, denies that the ad targets homosexuality. "This specifically targets people who have same-sex attractions that are unwanted," said Mingo.

Mingo maintains that the billboard is not aimed at people whose same-sex attractions bring them happiness, but his tone is tinged with moralism. Mingo's own experience found him "[walking] away from homosexuality" based on his faith. 

Chris Hartman, the director of the Fairness Campaign, is outraged by the advertisement and believes that it targets the gay community with anti-gay propaganda.

"To suggest that this organization is going to help someone is an exact obfuscation of the truth, it's the opposite; they're going to harm 90 percent of the people that walk in and out of their door," said Hartman.  "An organization like this really needs to be shut down."

Watch the news coverage, AFTER THE JUMP...

Continue reading "Kentucky Activists Outraged Over Gay Conversion Billboard: VIDEO" »


Gay Couple Shown In Bell Canada Superbowl Commercial: VIDEO

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Bell Canada is gearing up for the Olympics and making sure that you know that with their service you can catch every single moment on any device you own in any location at any time. To illustrate this point, the ad jumps from scenario to scenario, from ships to restaurants to a guy on a ski lift to a cozy living room where two men share a celebratory kiss.

Yes, right in the middle of the ad a male couple lean in for what is unambiguously a display of homosexual affection. The shot is brief, but no more so than the majority of other couples and families that the ad cycles through.

The gay kiss comes in at the 0:23 mark, and you can enjoy this little bit of inclusive marketing AFTER THE JUMP...

(via jmg)

Continue reading "Gay Couple Shown In Bell Canada Superbowl Commercial: VIDEO" »


London Mayor Accused Of Banning 'Ex-Gay' Group's Bus Ads To Court Gay Vote

BorisjohnsonA London Christian organization, The Core Issues Trust, was infuriated when now mayor Boris Johnson (right) banned a series of gay conversion therapy advertisements which had appeared on public transportation. Johnson, able to exact the ban because of his position as chairman of the Transport for London commission, is now being investigated after Core Issues accused him of acting "for an improper use," namely to gain the gay vote in his campaign for mayor. The Core Issues Trust ads read, "Not Gay! Ex-Gay, Post-Gay and Proud. Get over it!" and were a response to pro-gay group Stonewall's own bus advertisements carrying the familiar moniker: "Some people are gay. Get over it!"

BBC News reports:

...ruling on the charity's appeal, the Master of the Rolls Lord Dyson said evidence had been produced of "an email which unequivocally states that the mayor 'instructed' TfL to pull the advertisement" just before the 2012 mayoral elections.

He said the need for examination of the role of the mayor was even greater because the email sent on 12 April 2012 "shows that the mayor's office contacted the Guardian (newspaper) immediately, apparently in order to make political capital out of the story".

Arrangements had also been made for the mayor to appear the following day at a hustings organised by Stonewall.

The judge said: "This is a most unsatisfactory state of affairs."

BusadIf Johnson is cleared of the "improper use" charge, the judge's initial decision to ban the anti-gay advertisements will stand. The Core Issues Trust is not going down without a fight, though:

Dr Mike Davidson, who leads The Core Issues Trust, said he would write to the mayor to ask for all emails linked to the ban, "current and potentially deleted", to be made available to his lawyers.

Andrea Minichiello Williams, chief executive of the Christian Legal Centre which supported the trust, said: "In a mature democracy both sides of a debate should be heard but it seems that Boris Johnson, Transport for London and Stonewall are intent to shut down the Christian side of the debate by fair means or foul.

"It is a great relief that the Master of the Rolls has ruled to hold to account arbitrary use of the exercise of power by a public authority".

Transport for London reported that it would supply any further evidence needed in court.


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