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04/19/2007


'Even Straight People' Welcome In Vegas, Says Ad Campaign

VegasAdT

Hoping to entice more gay travelers to their glittering strip, the Las Vegas tourist board commissioned a series of ads featuring average looking middle aged straight couples amidst gay and lesbian revelry. The captions read "Everyone's welcome; even straight people."

I've included three other examples, via BuzzFeed, AFTER THE JUMP.

Continue reading "'Even Straight People' Welcome In Vegas, Says Ad Campaign" »


Gay Radio Hosts Turn Hate Into Art

CraigRobbie

Craig Olsen and Robbie Laughlin, gay co-hosts of "The Craig and Robbie Hour" on Global Voice Broadcasting, don't have definitive proof that the second defacement of their billboard above LA's Beverly Boulevard was meant to be homophobic, but they're pretty sure it was. The sign had previously been covered with purple paint and replaced, and a search of the area saw no other examples of the second vandal's handiwork: white paintball smears.

Olsen's convinced this was an act of hate, especially after hearing that some people in the neighborhood had called the billboard, showing him and Laughlin fighting over a microphone, "too gay."

"Somebody had to take a gun, and I was a target. This felt more violent," Olsen told the Los Angeles Times. "I felt like somebody had smacked me across the face and said, 'Get out.' But I wasn't going to roll over.'

Rather than replacing the billboard again, Olsen and Laughlin would use the vandalism to spread "a message of hope."

[Olsen] hired artist Jaime Ochoa to incorporate the defacement into an artwork he calls a "message of hope."

The result is an unusual combination of advertisement and art rising over the westbound lanes of Los Angeles' Beverly Boulevard. Ochoa used the drips of white paint to create black-and-white religious symbols, a dove and a child holding a sign that reads, "PEACE."
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Olsen wanted Ochoa to find an artistic way to depict diversity without covering up the old image entirely. He wanted whoever vandalized the billboard to see some paint spots left behind as reminders.

As a Latino artist, Ochoa said he is part of two groups that are often discriminated against, so he was enthusiastic about the project. The Silver Lake resident said he used the paint drippings as a canvas and tried to layer them into his images. He chose mostly black and white paint for a design he called "bold and simple" and tried to include lots of religious symbols so as "not to leave anyone out."

Then he painted a globe on top of the photo of the two hosts and made it appear as though they were hugging the world instead of wrestling for the microphone.

Speaking with FishbowlLA last month, Ochoa said, "I wanted to turn this [gay] hate crime into a positive message for the community." Olsen, meanwhile, told the Times, "It's almost like my holiday card to my community."


Sponsored Posts Launch: Milk on the Move

Sponsored Post:

With this, we're pleased to announce the launch of Sponsored Posts. They won't appear every day. Just on special ones. And to avoid any doubt, they are not tied to nor do they influence our regular posts. The point is to try to make it easier for certain companies and brands to connect with our users (so they can contribute to footing the bill for keeping Towleroad growing and improving). We hope they're compelling to those who are interested and are only a minor inconvenience to those who prefer to wait for the next one.

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It seemed auspicious to broaden our offerings as Milk, starring Sean Penn, increases its number of theaters. More cities are being added to the initial limited release because of the response so far. This means it's coming to more Americans in their hometowns. We're pleased to now partner with the film's distributor, Focus Features inaugurating Sponsored Posts with dispatches from a few major gay organizations. We asked for a quick dispatch on something that seems remarkable for how much (or little) it's changed since the Milk era, 1978 to be exact.

Guess which sector of American society has made the biggest gains for our equality since those days? It's in the first dispatch later today....

And if Milk is meaningful to you and something you can get behind, it could be a very good thing to let family, friends, and allies know about the film and its expansion to more cities. And please get in touch for more information on what we do, who reads our site, sponsored posts, and other advertising programs across Towleroad and our ModUrban Media partners. We are able to offer efficient ways to reach highly influential segments of consumers. Thanks again for your continued support. That really is the only way we're able to pull off what we do.

--Mike (mike at towleroad.com)


Gay Ad Network & Advertising on Towleroad

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New (and more fun) ways to reach the high-end demographic, the influencers leading the gay market and the media world.

Towleroad continues to have advertising space available with our friends at Blogads:Buy a Towleroad Super Premium Ad -- GUARANTEED the top position. Buy a Towleroad Premium Ad -- upper strip. Branding & Response. All Pages

We  offer banners (Leaderboard 728x90px), medium boxes (300x250) --perfect for video and clicks, and the classic skyscraper in a 160x600 classic. Get in touch for a first-timer discount and info on our other inventory.

Click the "contact" link on any page.
Email me: "mike" and "towleroad.com"
Call me: Click this button,  and we'll be connected by phone for free.

Or call direct:310-746-5324

Tell me what you're working on and i'm likely to have some ideas. (and those are free)

Thanks,
Michael Goff Chief Executive
Modurban Media's Gay Ad Club.

Modurban Media, our gay ad network; teams Towleroad with our friends at the best gay blogs and top sites to target the influential, city-living, men about town. Somewhat even to our surprise, to a great extent we're building the culture. And it couldn't be  a more interesting time for that. Recent studies showed us that our readers are to a large degree living in the big cities and doing some interesting things. We had only one ranch hand, but 72 writers (or about 5% of our sample). With others, we found a total of almost 40% of our readers working in Arts, Entertainment, Media, and Technology.

Towleroad's readers are media-savvy gay men and creative,
style-oriented individuals interested in reading about and discussing
international pop culture, current events, media, sports, and
entertainment in a visually-engaging and ahead-of-the-curve forum.


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