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Apple Goes (RED) In Support of World AIDS Day

Screenshot 2014-12-01 10.16.07

Apple has begun to illuminate its iconic logo in red to highlight its participation in Product (RED) in time for World AIDS Day. The Cupertino-based company began its show of support in its Sydney flagship store yesterday, with stores across the world in Japan, China, Hong Kong, Europe, and the U.S. soon to follow suit. Founded by Bono and Shriver in 2006, (RED) is a licensed brand meant to raise awareness and financial support for HIV/AIDS awareness prevention program in Africa. Proceeds from the sale of Product (RED) branded goods contribute to the The Global Fund to Fight AIDS, Tuberculosis, and Malaria, which finances independent programs targeting those diseases.

The official number that Apple reports to have raised for Product (RED) is around $75 million dollars, but earlier this year Bono lashed out against Apple for being notoriously coy about its sales figures. Though Apple has participated in Product (RED) since 2006, this marks the second year that the computing giant has rolled out a fully-fledged campaign coordinated with the initiative.

Cook"This year, we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores,” recently out Apple CEO Tim Cook said in a statement. “Some of the brightest minds in the App Store are lending their talents to the effort, as well.”

In addition to special editions of iPods, iPads, and accessories, Apple is rolling out Product (RED) applications that, while non-physical, will contribute to the campaign in the same way.

“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments, which are having a profoundly positive impact, "Cook said. “Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give.”


SCRUFF CEO Explains The Security 'Flaw' Built Into All Location-Aware Apps

Screen Shot 2014-09-15 at 3.42.45 PMSCRUFF CEO Eric Silverberg took to The Huffington Post to give the internet a brief, but insightful, lesson in “trilateration,” the process through which a person’s specific location can be pinpointed with a few bits of information and a little bit of know-how.

“The most important thing you should know about location-based apps is this: Any app that shows relative distance between members can be used to pinpoint your location.” He explains. “While there are measures we have taken to protect our community, it's critical that all users understand the benefits and limitations intrinsic to location-based apps.”

All mobile social networking apps with geo-location functionality can approximate a user’s general location, Silverberg explains, but a basic understanding of geometry can easily reveal a user’s position even after deciding to turn off detailed GPS tracking features:

“If I know you are 1 mile away from me, but I don't know which direction, then the circumference of a circle, centered at my location, defines the set of possible places you could be. If I simply move to two other places and record your relative distance, with those three readings I can calculate your location.”

According to Silverberg SCRUFF has attempted to circumvent some of the security “flaws” inherent in all location-aware services by randomizing users’ location data on SCRUFF’s backend. Every phone or tablet using the SCRUFF app sends its location information back to app’s servers so that other users can request it upon tapping a profile. For those users who select to have their locations hidden from the general public, SCRUFF will go so far as to spoof where a person actually is.

“This means that, if [a user] lives in the West Village in NYC, he could potentially appear in between two people in SoHo,” said Silverberg.”[We also] take density into account, so if you live in the city, your location will be randomized by a few blocks, but in the country it could be a few miles or more.”


The Most Photorealistic iPad Painting Ever Created? — VIDEO

Freeman

Watch British artist Kyle Lambert's creation as it comes to life and be amazed.

Lambert made it with the Procreate app, the NYDN reports:

Some have called into question the image’s authenticity, skeptical that a portrait can be recreated with such stunning detail. Lambert has sent the file into the Procreate development team so that they can verify the entire painting was done from scratch, he said.

Lambert said he hopes his viral recreation will inspire a new generation of app artists that will see their tablets and phones as a blank canvas.

“Just with an iPad and the touch screen technology, you can do cool things,” Lambert said. “The more people that understand they can do that, the better.”

Watch, AFTER THE JUMP...

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Anderson Cooper Comic Book Details The Rise Of The 'Silver Fox'

ANDERSONCOVERBAnderson Cooper has a long line of titles to his name.  CNN news anchor, talk show host, and most recently, Vito Russo Award honoree at the GLAAD Media Awards. He is also a bonafide gay icon and quite possibly journalism's hunkiest, and smartest specimen.  

Now, Mr. Cooper can add comic book hero to his credits.  

Released on June 6th, Political Power: Anderson Cooper finds the reporter starring in his own comic book. The 24-page chronicle, published by Bluewater Productions and written by Michael Troy, tracks the life of the Vanderbilt-bred Cooper. The iTunes description reads:

Born with a silver spoon in his mouth, the silver fox chose to follow his passion [for] journalism with a vengeance. Join writer Michael Troy...for an account of his life from decorated journalist to out and proud gay man. 

This book is one in an acclaimed series of Bluewater Productions' political comics, which include the stories of Joe Biden, George W. Bush, and Ron Paul.  

The comic book is available on iTunes for $1.99 and at Comic Flea Market for $3.99.  


Here's the Redesign of Apple's iOS 7 for Which Jony Ive Received a Standing Ovation: VIDEO

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Apple's faithful offered Jony Ive, the design genius responsible for Apple's hardware, a standing ovation for his redesign of iOS7 at today's Worldwide Developer's Conference (WWDC). Ive has tossed out the skeumorphic elements such as wood grain and green felt in favor of a clean, minimalist approach in his first attempt to design the iPhone's software.

Are you impressed?

Video, AFTER THE JUMP...

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iPad Publication 'The Daily' Shutting Down

The Daily, Rupert Murdoch's iPad media adventure, is shutting down after losing millions, Business Insider reports:

Daily-coverNews Corporation also announced that effective immediately, Jesse Angelo, the founding Editor-in-Chief of The Daily and long-time Executive Editor of The New York Post, will assume the role of Publisher of The New York Post. As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.

Mr. Murdoch said: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”


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