New Lifestyle Brand ‘Phluid’ to Open ‘Gender-free Store’ in NYC Andy Towle January 8, 2018 Leave a Comment New Yorker Rob Smith has launched The Phluid Project, a lifestyle brand he describes as "part fashion, part art, part community space, part … [Read more...] about New Lifestyle Brand ‘Phluid’ to Open ‘Gender-free Store’ in NYC