Just yesterday, Towleroad posted about Sheka and Teka, sexually ambiguous puppets who set off a firestorm of excitement when a baby was brought into their lives. Are they gay? Should they "come out" in order to raise awareness for LGBT families? Well, Israelis will not have to second guess one of Tel Aviv's mayoral candidates, Nitzan Horowitz who, if elected, would become the first openly gay mayor in the Middle East.
It is an exciting prospect, but one that is unlikely to happen. Horowitz's bid though, much like the puppets, reveals much about gay life and culture in the socially diverse country of Israel.
The left-wing legislator is not predicted to defeat the incumbent, the well-established ex-fighter pilot Ron Huldai, in an October 22 municipal vote.
But the 48-year-old remains upbeat, pointing to an opinion poll his dovish Meretz party commissioned last month that gave Huldai only a five-point lead.
"I'm going to be not only the first gay mayor here in Israel, but the first gay mayor of the entire Middle East. This is very exciting," Horowitz told Reuters.
Horowitz's prominence in Tel Aviv is not altogether surprising. In a region better known for its religious and social conservatism, it is dubbed the "city that never sleeps".
With a population of 410,000, it was also ranked in a poll by Gaycities.com last year as a top gay destination.
Huldai, Horowitz's opponent, has done much for the gay population of Tel Aviv. The city hosts an annual pride parade and LGBT film festival, as well as a cultural center accessible to older and younger citizens alike. However, Horowitz hopes that this lofty public position could end some of the lingering homophobia in Tel Aviv and the larger Middle East.
The task of improving policy toward gays in the Jewish state is "very challenging, because this is a country, a region with a lot of problems concerning the gay community, discrimination, even violence," the candidate said.
Gay marriage - and civil ceremonies in general - that take place in Israel are not recognized by the authorities. Horowitz, who has lived with his partner for more than a decade, wants that to change.
"I hope once I'm elected this will contribute to tolerance and understanding, not just in Israel, but in the entire region," Horowitz said.
Good luck to Horowitz in the coming election!