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04/19/2007


Tumblr Of The Day: 'Boyfriend Twin' — Men Who Wanted Someone Just Like Them

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"What's sexier than dating yourself?" asks the Tumblr Boyfriend Twin, a photo blog dedicated to pics of boyfriends who look alike. What we're wondering is whether dating yourself is vanity or just self-love.

It's also reminding us of the Urban Dictionary word "dopplebanger" which means "someone you want to have sex with purely because they look similar to another person you want to do," in this instance yourself.

See more boyfriend twin couples AFTER THE JUMP...

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Continue reading "Tumblr Of The Day: 'Boyfriend Twin' — Men Who Wanted Someone Just Like Them" »


Tumblr Apps Ban #Gay, #Lesbian, And #Bisexual Searches

Tumblr banned terms

In the latest misguided effort by a tech company to keep always-connected-to-everything-on-the-internet-mobile-supercomputers-with-built-in-camcorders from becoming "porn machines", Tumblr has banned the search terms #gay, #lesbian, and #bisexual from their mobile app. To be fair to Tumblr and their parent company Yahoo!, this is most likely done to meet the overly-strict requirements set in place by app stores, with Apple's being the most notoriously heavy-handed. But on the other hand, the Tumblr app has been live for a while and this ban is brand new, suggesting that Tumblr's new owners are seemingly unable to recognize that not everything related to sex and sexuality is porn or "adult content." Slate has the report.


Yahoo! Buys Tumblr, Promises 'Not to Screw It Up'

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Yahoo! officially announced its $1.1 billion cash acquisition of Tumblr this morning, with the above gif and a blog post from Yahoo! CEO Marissa Mayer.

TIME writes:

Tumblr users have good reason to be apprehensive, because Yahoo’s track record with acquisitions has been decidedly mixed. Remember GeoCities or del.icio.us? Even Flickr, the photo-sharing site Yahoo purchased in 2005, has languished in the shadow of upstarts like Instagram, which was purchased by Facebook last year for $1 billion in cash and stock.

Wrote Mayer: Mayer

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster...

...In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.  The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.

Tumblr CEO David Karp says "f**k yeah" to the deal in a post on his blog:

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Karp, who owns 25%, is set to pocket $275 million.

UPDATE: From a live blog of Yahoo's press conference this morning:

Mayer says that Yahoo released "Yahoo Stream Ads" in May, which take text ads and put them in the news stream on Yahoo.com. She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook's News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to "introduce a very light ad load" there.  Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission.


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