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Yahoo! Unveils New Logo: VIDEO

Yahoo

Yahoo! unveiled a new logo this morning after 30 days of teases from the company on what it would be. It's not receiving the best reviews.

CEO Marissa Mayer "geeked out" about the logo in a post on Tumblr, in which she writes, in part:

On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator.  I think it’s one of the most incredible software packages ever made.  I’m not a pro, but I know enough to be dangerous :)

So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma.  We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. 

We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated.  Modern and fresh, with a nod to our history.  Having a human touch, personal.  Proud.

Mayer then posted a "blueprint" video of the design process.

What do you think of the new logo, AFTER THE JUMP...

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Tumblr Apps Ban #Gay, #Lesbian, And #Bisexual Searches

Tumblr banned terms

In the latest misguided effort by a tech company to keep always-connected-to-everything-on-the-internet-mobile-supercomputers-with-built-in-camcorders from becoming "porn machines", Tumblr has banned the search terms #gay, #lesbian, and #bisexual from their mobile app. To be fair to Tumblr and their parent company Yahoo!, this is most likely done to meet the overly-strict requirements set in place by app stores, with Apple's being the most notoriously heavy-handed. But on the other hand, the Tumblr app has been live for a while and this ban is brand new, suggesting that Tumblr's new owners are seemingly unable to recognize that not everything related to sex and sexuality is porn or "adult content." Slate has the report.


Melissa Etheridge Says Goodbye To DOMA, Pledges To Get Married; Other Celebrities Celebrate SCOTUS Decisions

Melissa etheridge

Melissa Etheridge, the famous singer and one of Hollywood's earliest gay rights activists, has confirmed that she will marry her partner of three years, television producer Linda Wallem.  

Yahoo! reports:

"I look forward to exercising my American civil liberties and getting fully, completely and legally married this year to my true love of over three years, Linda Wallem," Etheridge said in a statement.

"Once again our constitution stands strong," the "Come to My Window" singer added. "All men, and women, and everything in between are created equal."

Yahoo! also makes mention of several Hollywood heavyweights who took to Twitter to announce their excitement at the DOMA and Prop 8 rulings.

Ellen degeneresComedienne and talk show host Ellen DeGeneres, an early gay rights advocate, tweeted after the ruling on Wednesday, "It's a supremely wonderful day for equality. Prop 8 is over, and so is DOMA. Congratulations everyone. And I mean everyone."

"We stand tall today. #DomaStruckDown So many fought for so long. Be proud, the prejudice are now the minority," singer and prominent gay rights supporter Lady Gaga wrote to her more than 38 million Twitter followers.

"Big news from the Supreme Court. Goodbye #DOMA #Prop8. Hello #equality," tweeted Ben Affleck, the director and star of Oscar-winning film "Argo," while actor Leonardo DiCaprio tweeted the decision was a "historic day."

Singer Cyndi Lauper, whose True Colors Fund promotes gay rights and addresses homelessness in the gay and lesbian community, said, "Both of these decisions not only impact the lives of gay couples, but of gay and transgender youth who struggle to find acceptance from their family and friends."


Yahoo! Buys Tumblr, Promises 'Not to Screw It Up'

Tumblr_mn3j8sh0791srd41xo1_500

Yahoo! officially announced its $1.1 billion cash acquisition of Tumblr this morning, with the above gif and a blog post from Yahoo! CEO Marissa Mayer.

TIME writes:

Tumblr users have good reason to be apprehensive, because Yahoo’s track record with acquisitions has been decidedly mixed. Remember GeoCities or del.icio.us? Even Flickr, the photo-sharing site Yahoo purchased in 2005, has languished in the shadow of upstarts like Instagram, which was purchased by Facebook last year for $1 billion in cash and stock.

Wrote Mayer: Mayer

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster...

...In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.  The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.

Tumblr CEO David Karp says "f**k yeah" to the deal in a post on his blog:

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Karp, who owns 25%, is set to pocket $275 million.

UPDATE: From a live blog of Yahoo's press conference this morning:

Mayer says that Yahoo released "Yahoo Stream Ads" in May, which take text ads and put them in the news stream on Yahoo.com. She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook's News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to "introduce a very light ad load" there.  Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission.


Watch: Yahoo! 'It Gets Better'

Yahoo

Yahoo PRIDE show their support for LGBT teens!

Watch, AFTER THE JUMP...

Continue reading "Watch: Yahoo! 'It Gets Better'" »


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