Rising perceptions of Pinkwashing Consumers increasingly want companies to address society’s big problems, such as climate change and crumbling infrastructure. And polls suggest more than half say they want to buy from brands that take stands on social issues. At the same time, consumers are increasingly skeptical about these partnerships – such as corporate sponsorships … Continue reading For Pride, Split Valuable Allies from Corporate Pandering and ‘pinkwashing’ , Researcher Says. What Do You Think?