Barilla Spoof Ad Mocks Company's Anti-Gay Policy: WATCH

Screen Shot 2013-09-27 at 5.44.49 PM

Check out this spoof ad for Barilla pasta, made in the wake of anti-gay comments from the company's chairman, Guido Barilla. I only wonder why they didn't do a spaghetti kiss, à la Lady and the Tramp

Watch the ad AFTER THE JUMP...

Yesterday, Barilla chair Guido Barilla recorded a video and apologized for a second time for remarks he made this week about gay people which set social media on fire, inspiring international calls for boycotts against the company.

Rival past makers Bertolli and Buitoni have responded by releasing pro-LGBT images on social media.

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  1. 3 things:

    First - Towleroad - the floating buttons on the right (Facebook, email, etc.) block the text of your posts.

    Secondly - in the ad they showed a pot of boiling sauce and then he's rubbing it on the guys face - ouch.

    Thirdly - why do all these pasta brands start with "B," I'm having a hard time remembering one from the other.

    Posted by: Alan | Sep 30, 2013 11:16:01 AM

  2. meh, but I do suspect being whipped with wet spaghetti is a fetish some enjoy.

    Posted by: QJ201 | Sep 30, 2013 11:18:04 AM

  3. awful...

    take it down.

    Posted by: petensfo | Sep 30, 2013 11:20:16 AM

  4. Very funny. And strangely sexy.

    Posted by: Daniel | Sep 30, 2013 11:31:38 AM

  5. @Alan: I am SO glad you mention those annoying floating buttons. I can't stand them and they make posting or correcting a post so difficult. They're stupid and unnecessary. Why not move them to the right or dump them altogether? Really lousy page design work.

    Went grocery shopping yesterday and noticed every Barilla item in my Krogers is on special mark down. Even so, the shelves are fully stocked, so people must not be buying. Also notice Bartolli and Newman's Own (both also on sale yet more expensive than Barilla)were almost gone. Not a good sign for Barilla?

    This parody or spoof of a Barilla ad is just dumb. I like the competitors pro-gay ads much better.

    Posted by: Bob R | Sep 30, 2013 11:34:58 AM

  6. And still, Mr. Barilla still can't seem to give an actual apology. He has to hedge it with "if you were offended."

    No, Mr. Barilla. Not "if." The words you are looking for are, "My statement was offensive." Full stop. No caveats, no pretending that there was some nice way of interpreting it, no claiming that you misspoke. They were offensive. You need to admit that you really did do something wrong with no reservations.

    Posted by: Rrhain | Sep 30, 2013 1:28:06 PM

  7. @BOB R - thanks for the support . . . the floating buttons vary by window width - but still annoying. Physically smaller and on the right would make more sense.

    @RRHAIN - exactly. Ironically, when Barilla USA issued an apology it was worded correctly.

    Posted by: Alan | Sep 30, 2013 2:24:50 PM

  8. Lame attempt at humor on a topic that is ripe for lampooning.

    Posted by: Seattle Mike | Sep 30, 2013 3:29:15 PM

  9. That was really really lame.

    Posted by: jarago | Sep 30, 2013 5:24:37 PM

  10. Concept was ok, the execution was terrible.

    Posted by: jsb | Sep 30, 2013 10:55:30 PM

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