• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Royals
  • Monkeypox
  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

Man-icures: How and why men are embracing nail varnish

Towleroad November 15, 2021 Leave a Comment

Published by
DPA
Some men are gradually trying out nail varnish, as a relatively low risk experiment. picture alliance / dpa

Gianni Versace made it clear years ago: The men wearing nail varnish are “nice and witty.”

It was 1994 and Versace was explaining the business of fashion to a journalist after being asked who was walking around like ‘that.' ‘That' referred to male models on the Milan catwalk, clad in miniskirts over their trousers, embellished with bright red lips and sporting nail varnish.

Thirty years later, it's not every young man who is painting his nails. But some are. And they are often “nice and witty.”

Designer Marc Jacobs said a few years ago that nail polish was the perfect finish for men who sought to achieve the perfect look.

Some may think it silly to cover their nails with chemicals – while others say it is super sexy. Take Portugal football star Cristiano Ronaldo, known for painting his toenails.

American rapper Lil Yachty has gone a step further, launching a nail polish line for men. However, the Negatives 001 man-icures collection is initially only available in shades of concrete grey, matte white and matte black.

“I always thought painted fingernails were beautiful,” German actor Lars Eidinger told dpa. “It's the level of exaltation I allow myself, so to speak.” He says putting on nail varnish is not a statement and does not indicate he wishes he was a woman.

When it comes to choosing a colour, Eidinger says he usually opts for blue or black, with a classic red occasionally to shake things up.

A look at the world of celebrities reveals further fans beyond Eidinger and Lil Yachty, from glam rocker Damiano David of the Italian band Maneskin, winner of the Eurovision Song Contest, to queer rapper Lil Nas X, British pop singer Harry Styles, US actor Ansel Elgort and Brooklyn Beckham, oldest son of the football star David.

Meanwhile Instagram offers thousands of posts under hashtags such as #guynails or #malepolishedtoes.

Of course, there have been male celebrities in the past who wore varnish – think of David Bowie, Kurt Cobain, Mick Jagger, Keith Richards, Johnny Depp and Aerosmith singer Steven Tyler. But their use was generally considered a quirk.

“Right now, we see that male influencers have become more enthusiastic about decorative cosmetics,” says Birgit Huber, who works for a German consumer products association. More and more often, actors show up to red carpet events with their nails done, she says.

Nail polish has also brightened up the Polished Man Challenge, a social media campaign seeking to raise awareness about sexual violence against children. On average one in five minors is a victim of sexual violence. To heighten awareness, participants paint one of their five fingernails. Chris Hemsworth, his brother Liam, Zac Efron and Shawn Mendes have all joined in.

Surveys show people are noticing, says Huber. Men tell pollsters they see make-up and nail polish becoming increasingly trendy on Instagram. But that does not mean they will take to the nail polish themselves. Yes, they have seen it, but no, they would not feel confident using it, is a frequent response, she says.

But for young boys who like the look of nail polish and may feel like trying it, few receive a positive response and instead are bullied or told off. Occasionally, though, fathers put on some nail polish out of solidarity with their sons.

Overall, men wearing nail polish has its own distinct meaning, different to when women paint their nails, say observers.

“Nail polish is a way for men to signal flexibility and openness to social change without seriously challenging the standards of masculinity on the street,” says male fashion expert Marco Nikolaj Rechenberg.

Nail polish for men comes from the mostly straight punk, rock, grunge and skater worlds, rather than drag queen culture, says Rechenberg.

“The motivation is not the suggestion of queerness or gender-bending, but, on the contrary, rather the emphasis of one's own heterosexuality or masculinity by breaking the rules, which is perceived as courageous,” he says.

Wearing nail varnish is a good way to do this, as it is a relatively low risk product, he says.

Using nail varnish seems less feminine than other cosmetics, as it does not emphasize a feature in the way that lipstick and eye shadow do, says Rechenberg.

Historically, nail polish has been less about attractiveness and more about social status, with wearers showing off the fact that they do not have to work with their hands.

“Nail varnish is completely artificial,” Rechenberg points out. “People have red lips by nature, but not shiny nails.”

A man paints his nails. Gregor Tholl/dpa-Zentralbild/dpa
“I always thought painted fingernails were beautiful,” says German actor actor Lars Eidinger, here at the opening of a film festival in Berlin. Gregor Fischer/dpa

Topics: Aaon, towleroad

  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Published by BANG Showbiz English Mel B will “always be open” when it comes to her sexuality. The Spice Girls singer, 48, who reunited with her bandmates including the group's ex-singer Victoria Beckham for the fashion …Read More »
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Published by BANG Showbiz English Megan Thee Stallion is being sued for allegedly creating a hostile work environment and forcing her cameraman to watch her having lesbian sex. The 29-year-old ‘Savage' rapper faces the salacious claims …Read More »
  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Published by BANG Showbiz English Jonathan Bennett's life was “changed forever” by his role in ‘Mean Girls'. The 42-year-old actor starred as heartthrob Aaron Samuels in the 2004 cult classic – which followed Lindsay Lohan, Rachel …Read More »
  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Published by BANG Showbiz English Sir Elton John sent Lance Bass a gift basket after he came out as gay. The 44-year-old NSYNC star revealed the legendary singer showed his support when Lance decided to reveal …Read More »
Previous Post: « Factbox-‘Don’t get brazen with me’: Who is the judge in the Rittenhouse murder trial?
Next Post: Defense lawyer in Ahmaud Arbery murder trial tries to eject Jesse Jackson from court »

Primary Sidebar

Most Recent

  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

    Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

  • Relationship status influences heterosexual women’s sexual prejudice towards lesbians

    Relationship status influences heterosexual women’s sexual prejudice towards lesbians

  • JoJo Siwa had a challenge transitioning to new grown-up image

    JoJo Siwa had a challenge transitioning to new grown-up image

  • Liz Hurley defends lesbian sex scene in new movie that was directed by her son

    Liz Hurley defends lesbian sex scene in new movie that was directed by her son

Partner Links

  • Born On This Day: Don Rickles
    Born on this day in 1926. Married to Barbara for 52 […]
  • Nathan Lane says his Hulu comedy ‘Mid-Century Modern’ is more than “the gay Golden Girls”
    Nathan Lane joined Deadline on The Actor’s Side to discuss his […]
  • Princess Kate repeated an Alessandra Rich dress for the VE Day service at the Abbey
    The Windsors gathered at Westminster Abbey earlier today for the service […]
  • “Leonardo DiCaprio did not want to be photographed at the Met Gala” links
    Leonardo DiCaprio actually attended the Met Gala with Vittoria Ceretti, his […]
  • OMG, he’s naked RETRO EDITION: Antoine Basler goes full-frontal in ‘Paris s’éveille’ (1991)
    If you’re a fan of vintage bush, check out Antoine Basler […]

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Ptown Hacks 2018

Read

  • Travel
  • Film
  • Law – LGBT Rights
  • Columns
  • Specials

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Copyright © 2025 · Log in

×
×