Ben & Jerry’s Backs Gay Marriage in the UK with ‘Apple-y Ever After’


Ben & Jerry's is supporting the campaign for marriage equality in the UK with a new flavor and a collaboration with the LGBT rights group Stonewall:

Social justice is at the core of our values. Since our humble beginning 34 years ago, Ben & Jerry's has been an advocate for equal rights. (Did you know we were one of the first companies in the US back in 1993 that widened our health & employment benefits umbrella to recognise unmarried domestic partners regardless of their sexual orientation?)

In 2009 we renamed our legendary flavour Chubby Hubby to 'Hubby Hubby' to celebrate gay marriage legalisation in our home state of Vermont, in the US. This March as the UK government debates whether to legalise same sex marriage, we've partnered with gay rights organisation, Stonewall, to raise awareness about the importance of marriage equality by renaming our Apple Pie flavour, Apple-y Ever After!

If you think that Civil Partnership is the same as marriage, think again! Show your support and help convince members of parliament that it's time to say 'I do' to same sex marriage!

You can help support this campaign by "marrying" someone of the same sex through our Facebook App or by writing to your MP using this template. (Because everyone is equal and deserves to live Apple-y Ever After!)

Ben & Jerry's UK Facebook page can be found here.


  1. homogenius says

    I WANT SOME!!! That’s my favorite B&J flavor (I think they called it American Pie here in the US). Oh please, great and wonderful Ice Cream Faerie, let us have this in the US!!!

  2. King James says

    The two men on top of the cake is ridiculous to me. The only marriage is between a man and a woman according to the scriptures: their own bodies bear witness of this fact. Do they think they can reap the blessings of God while thumbing their nose at him? Having said that however, there is hope for the gays and for anyone else who will receive it: the Lord Jesus Christ (God in the flesh) died for the vilest sinner since we are all sinners and all of us fall short of the glory of God that we might have eternal life and not come into condemnation in Hell:

    Romans 3:10 states, “As it is written, There is none righteous, no, not one.”

    Romans 6:23 says, “For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.”

    Romans 5:8, “But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.”

    John 6:47, “Verily, verily, I say unto you, He that believeth on me hath everlasting life.”

    Ephesians 2:8-9, “For by grace are ye saved through faith; and that not of yourselves: it is the gift of God: Not of works, lest any man should boast.”