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NOM Strategies Revealed: Document Dump Exposes Tactics of Racial Division, Victimhood, Attacking Obama

The documents the National Organization for Marriage fought long and hard to keep sealed in Maine were unsealed yesterday as part of investigations into the group's finances, and published late yesterday by HRC's 'NOM Exposed' campaign.

Read the full documents, AFTER THE JUMP...

Nom_maineThe documents reveal that what pro-equality activists suspected about NOM's state-by-state and national strategies were correct all along - that the group works to sow racial division, paint liberals (and the President) as radicals, and collect evidence for memes that can construct a storyline that anti-gay activists and Christians are victims.

Said HRC President Joe Solmonese: “Nothing beats hearing from the horse’s mouth exactly how callous and extremist this group really is. Such brutal honesty is a game changer, and this time NOM can’t spin and twist its way out of creating an imagined rift between LGBT people and African-Americans or Hispanics.”

In their own words:

A few key passages - on dividing gays and Blacks (Exhibit 28, p. 12):

The strategic goal of this project is to drive a wedge between gays and blacks — two key Democratic constituencies. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right; and to provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots.

The Latino strategy (12/15/09 p. 20):

The Latino vote in America is a key swing vote, and will be even more so in the future because of demographic growth. Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity.

We aim to identify young Latino and Latina leaders, especially artists, actors, musicians, athletes, writers and other celebrities willing to stand for marriage, regardless of national boundaries. …Here’s our insight: The number of “glamorous” people willing to buck the powerful forces to speak for marriage may be small in any one country. But by searching for these leaders across national boundaries we will assemble a community of next generation Latino leaders that Hispanics and other next generation elites in this country can aspire to be like. (As “ethnic rebels” such spokespeople will also have an appeal across racial lines, especially to young urbans in America.)

With the help of Schubert Flint Public Affairs, we will develop Spanish language radio and TV ads, as well as pamphlets, YouTube videos, and church handouts and popular songs. Our ultimate goal is the make opposition to gay marriage an identity marker, a badge of youth rebellion to conforming assimilation to the bad side of “Anglo” culture.

NOM also pushed its victim meme (Behind Enemy Lines p. 24):

Document the consequences of gay marriage and develop an effective culture of resistance. … Fund a low-cost media campaign (primarily billboards) to support the idea the children need mothers and fathers and to highlight threats and promise support to any citizens attacked for their pro-marriage views; commission polling and other studies to document consequences of gay marriage; and gather a rapid-response team of videographers and reporters to collect and record stories of those who have been harassed, threatened, or intimidated as a result of their support for traditional views on marriage and sexuality across the country and also in Europe and abroad.

Also another passage (8.11.09) discusses a $1 million plan run through the conservative American Principles Project:

Expose Obama as a social radical. Develop side issues to weaken pro-gay marriage political leaders and parties and develop an activist hase of socially conservative voters. Raise such issues as pornography, protection of children, and the need to oppose all efforts to weaken religious liberty at the federal level.

Read the full documents, AFTER THE JUMP...

20100716 Doc 128b NOM Depo - Exhibit 2 - NOM Depo Exhibit 12 Nat'l Strategy for Winning 12-15-09

20100716 Doc 128a NOM Depo - Exhibit 1 - NOM Depo Exhibit 3 Nat'l Strategy for Winning 08-11-09

20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009

20100716 Doc 128d NOM Depo - Exhibit 4 - NOM Depo Exhibit 28 Marriage $20 Million Strategy

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  1. Conservatives using a divide and conquer strategy??? I'm shocked!! Really just shocked! It's not like conservatives/Republicans have not used anti-black racism as part of their Southern Strategy since 1968 to win votes. Oh, that's right, former Republican National Committe head Ken Mehlman admitted so.

    Posted by: Jeff | Mar 27, 2012 8:16:20 AM

  2. Joe Solmonese is living in La La Land. Either that or he's working overtime to enable Obama's position as President. Either way, he sucks.

    Face it, Joe - black culture is not very welcoming of gay people. It's a fact, Joe. Pretending otherwise is like Baghdad Bob saying how all is going well in Baghdad while the American tankers can be seen rolling through its streets in the background.

    Posted by: jason | Mar 27, 2012 8:19:53 AM

  3. Jason, you completely missed the point. it's NOM strategy to exploit those differences, real or percieved, that is the disgusting and immoral course of action by this so-called moral organisation.

    Posted by: Paul Mc | Mar 27, 2012 8:23:52 AM

  4. The real question before us is: Will we now leverage this to fight back against the haters or will we, as usual, make note of it and do nothing?

    Posted by: enough already | Mar 27, 2012 8:30:04 AM

  5. Paul MC,

    Why is it wrong for NOM to exploit those differences? They'd be stupid not to. Politics is about exploiting differences. All politicians - including Democrats - do this all the time.

    You cannot claim the moral high ground on exploitation, surely.

    Posted by: jason | Mar 27, 2012 8:31:30 AM

  6. I wasn't surprised by any of this but still... What is NOM's strategy for 2013? Round up all the fags and dykes and gas 'em?!!

    Posted by: WayneMPLS | Mar 27, 2012 8:33:06 AM

  7. Hm... Why do I think that Jason is a paid NOM operative who hasn't gotten the message to shut it, yet?

    Posted by: Jasun | Mar 27, 2012 8:35:56 AM

  8. Sorry, but the odious NOM has nothing to do with black homophobia.

    Posted by: Max | Mar 27, 2012 8:37:36 AM

  9. Where is the smoking gun that proves NOM is funded by the Catholic Church? Wasn't this the big get we were hoping to get?

    Posted by: KP | Mar 27, 2012 8:39:28 AM

  10. Yes, KP, that's what I am wondering. I thought these documents were all about donors and the donors that NOM didn't want to disclose?

    Also--and I haven't had a chance to read everything, I'm rushing for work--this campaign strategy sounds like the one designed for California, not Maine. We don't have enough Black people here to drive a wedge between them and anybody--likewise Latinos. And what is described in these quotes is not the campaign that went on here in 2009. That one was all about scaring people that "homosexual sex" was going to be taught to kids in kindergarten and all that crap.

    Posted by: Dev | Mar 27, 2012 8:52:11 AM

  11. Geeze, I can just imagine the writer of these documents twirling his mustache and tying a young girl to train tracks while typing them.

    Posted by: Bill S. | Mar 27, 2012 9:11:38 AM

  12. "Jason" is all about Divide and Conquer. I've long suspected he was a NOM plant. This confirms it.

    Posted by: David Ehrenstein | Mar 27, 2012 9:17:06 AM

  13. Nothing this Christian filth organization does surprises me, including being stupid enough to reveal their strategies. Christians are always about division and strife within humanity. We as humans can recover from this, and come together to put an end to their villainy.

    Posted by: Sarm | Mar 27, 2012 9:37:16 AM

  14. Where is the info on NOM's FUNDING? Just 10 donors supply 90% of their budget and their Board is made of people with high-level ties to either the LDS or Catholic Church, so it's suspected their major donors will have ties to those religious groups as well or even that they fund NOM directly.

    But some of you are missing the point about these documents. It's about marketing and messaging, like a viral ad campaign, to create conflict between groups. Are there black and Hispanic homophobes? Of course. Just as there are white, Asian, and Eskimo homophobes. But NOM'S plan isn't *just* to work on perceptions of gays in those groups, but to feature black and Hispanic faces in their ads so to create hostility in the GAY community against those groups too.

    They WANT to exploit and amplify racism in the gay community. It's US, the gay community, they are trying to manipulate! So every time you say "Ugh! Black people are so homophobic!" you're playing right into their hands.

    Posted by: Caliban | Mar 27, 2012 9:38:38 AM

  15. Jason is the perfect example of NOM's strategy in effect, get the gay white male to blame the black community for homophobia.

    When are these right wing groups going to learn that trying to paint Obama as some radical social engineer only works in their own loony circles? People who tend to believe this never voted for Obama anyway, no votes lost here.
    It should also be noted that Mitt Romney supports NOM.

    Posted by: NY2.0 | Mar 27, 2012 9:50:22 AM

  16. Still waiting to read the list of donors!

    Posted by: Oliver | Mar 27, 2012 10:03:05 AM

  17. I think this is all interesting, but the idea that the actions of a demographic are the fault of a third party infantilizes the demographic in question.

    Reverend Josephus V Bumpus is responsible for what comes out of his mouth, and the congregation of the First Lamb Of God By The Freeway Missionary Baptist Church are responsible for how they vote.

    Of course the Republicans seeks to exploit the ignorance and prejudice in the black community. They exploit the ignorance and fear in the white community. What is the difference?

    The difference is that while HRC says we have "coalition issues" we don't have coalition issues. We have people who accept our help when they need it and stab us in the back when they don't.

    People! The Left is corrupt and has nothing but contempt for the Constitution. The Right is corrupt, and has nothing but contempt for the Constitution.
    The Center must rise and claim power if we are to keep our freedom of speech, right to keep and bear arms, right to be free of unreasonable search and seizure, freedom of association, and all of our civil rights.

    Posted by: David Hearne | Mar 27, 2012 10:09:42 AM

  18. This doesn't seem Maine related at all. According to the recent census, the state is just 1% african american and 1% latino. Seems like boilerplate lifted from some other antigay campaign in another state.

    Posted by: Brian | Mar 27, 2012 10:10:27 AM

  19. Brian, I confess that I didn't read the whole thing but I do spend a lot of time studying the right wing. Their winning strategy has been to win in small ways to build the big win. For about ten years now while Democrats have come and gone in national elections, the Religious Right has been concentrating on school boards and state assemblies, building power and momentum for national candidates.

    Whales eat little tiny things.

    Posted by: David Hearne | Mar 27, 2012 10:22:26 AM

  20. Told ya so.

    And, as usual, tha gay racists on here will ignore it. Why? Joining their parents in hating black people is the only way to stop their parents from hating them for being gay.

    shameful, but typical.

    Posted by: LittleKiwi | Mar 27, 2012 10:39:50 AM

  21. Uh...David Hearne, I can't help but notice that your rising "center" doesn't seem to care much about equality...

    Posted by: BobN | Mar 27, 2012 10:54:25 AM

  22. This is an overall strategy not specific to Maine. It doesn't really matter that only 1% of Maine's population is black, the plan is to feature as many black and Hispanic faces as they can regardless of population statistics, not just to promote homophobia in those communities but to promote RACISM in the GAY community.

    It's a divide and conquer strategy and we, the gay community, are as much its target as ethnic minority communities. This is a wake-up call to resist racism and develop stronger ties with ethnic supporters, of which there are many.

    Posted by: Caliban | Mar 27, 2012 10:54:45 AM


    Posted by: LittleKiwi | Mar 27, 2012 11:00:46 AM

  24. @David Hearne, Jason, Max and others: Thanks for the dose of reality. If blacks were not the most homophobic group in society to begin with, then there would be nothing for NOM to exploit. But, as usual, the automatons of the Far Left try desperately to shift blame away from blacks because the reality of their homophobia interferes with Far Left ideology, an ideology that tries to portray straight, white males as the source of all evil in the world and everybody else as their innocent victims, united in the cause of overcoming ludicrous a notion as the Far Right's ideology which tries to scapegoat gay people as the cause of the decline of family values, when we have had nothing whatsoever to do with it.

    The Far Left and the Far Right are merely mirror images of each other in terms of MO and tactics....and are equally pathetic, comical--in a tragic sort of way, and destructive of progress.

    Posted by: Rick | Mar 27, 2012 11:09:31 AM

  25. I agree, Caliban, I'm just saying I'm disappointed in the document dump in Maine, as the large majority of the stuff NOM provided seems to be unrelated to Maine, and therefore not helpful to this year's campaign to reinstitute gay marriage. I was expecting much more interesting and useful information.

    Posted by: Brian | Mar 27, 2012 11:11:57 AM

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