Queer Nation To Protest Coca-Cola’s Support Of Sochi Olympics In Times Square

QNcokeAfter being asked their stances on Russia, it's anti-gay laws, and how they might affect the upcoming Winter Olympic Games in Sochi by Buzzfeed, most of the Olympics corporate sponsors have chosen to refrain entirely from making any waves for the IOC, all while continuing to offer financial support. LGBT and human rights advocates have already noted that the IOC and its corporate partners could very well have used their influence to stop Russia's anti-gay legislation, but chose not to. As a result, they have already started protesting corporate sponsors such as McDonald's. Queer Nation will soon add Coca-Cola to that list this upcoming Wednesday, thanks to an announcement made on the group's Facebook page:

"Coke: Don't Sponsor Hate! The Coca Cola Company is sponsoring Russian government hate at the 2014 Winter Olympic Games in Sochi. In June, Russia enacted its anti-gay propaganda law that bans any pro-LGBT statement in public or private and on the Internet. The Russian government has made being out and proud a crime. Coke is a World Partner and a major sponsor of the Games. Join Queer Nation NY and RUSA LGBT. Hashtag: #DumpCoke"

Berlin OlympicsThe protest is scheduled to take place on Wednesday, August 28, starting at 12:00 noon and continuing until 1:00 PM, according to the Facebook event

You may remember Queer Nation as one of the groups that previously called for a boycott of Russian vodka as a result of the same anti-gay legislation. You may also remember them and RUSA LGBT as the groups who staged a protest outside of the Russian consulate in New York City. They were subsequently joined by other members of the local LGBT community, including the HIV advocacy group ACT UP. It is not yet known if Queer Nation and RUSA LGBT will be joined by any of those same people this upcoming Wednesday. 


  1. northalabama says

    if i were anywhere near ny wednesday i’d be there. it would be great to see a turnout of 10,000+ like in copenhagen. i hope the word spreads in time for the event.

  2. says

    Queer Nation is one of these flash-in-the-pan radical groups that whores after publicity by piggybacking on controversies like this one. What they do amounts to despicable, self-serving, make-believe activism! If you truly care about LGBT Russians, support boycotts that will impact the Russian economy. Avoid overblown publicity stunts!

  3. Dave says

    @stuffed animal:
    Queer Nation, an offshoot of ActUp, has been around since the early 90’s. I don’t think that qualifies as ‘flash-in-the-pan.’

    Additionally, is there something wrong with radical groups?

  4. Duke says

    Yes, expend energy and resources boycotting and protesting an evil American corporation that exists to destroy health for profit…

    I suppose if this is what it takes to get people to stop consuming crappy products and using products from a truly evil company they shouldn’t have been consuming in the first place, great…

  5. Will says

    Queer Nation and all of us LBGT supporters would be curious on the “living ambassadors” position on this issue.

    “Olympic champion figure skater Michelle Kwan, the company announced this week. Kwan, together with skier Ted Ligety, men’s figure skater Evan Lysacek and paralympian snowboarder Amy Purdy.

    All four athletes will serve as “living ambassadors” for Coca-Cola in Sochi, the company said.”

    WASHINGTON, June 13 (RIA Novosti) – The US soft-drink giant Coca-Cola has tapped four champion American athletes to represent the company at the 2014 Winter Olympics in Russia’s Black Sea resort town of Sochi, including Olympic champion figure skater Michelle Kwan, the company announced this week.

    Kwan, together with skier Ted Ligety, men’s figure skater Evan Lysacek and paralympian snowboarder Amy Purdy, will take a lead role in Coca-Cola’s marketing efforts in the run-up to the Sochi games next February and will represent its brand for the event, the company said in a statement.

    Ligety, 28, is an Olympic gold medal winner and four-time world champion in alpine skiing. He is currently training to make the US Olympic team for Sochi. Lysacek, a 28-year-old who captured gold at the 2010 Winter Olympics in Sochi, is also aiming for a slot on the US team for the games.

    Purdy, 33, had her legs amputated below the legs at age 19 due to bacterial meningitis. She has already secured a spot on the US team in para-snowboarding, which will debut as an official Olympic event in Sochi, USA Today reported.

    With two Olympic gold medals, five world championship titles and nine US championship titles under her belt, Kwan, 32, is the most decorated US figure skater in history.

    All four athletes will serve as “living ambassadors” for Coca-Cola in Sochi, the company said.

  6. andrew says

    Its always risky to call for a demonstration on short notice without a lot of grass root planning. I hope they get a big turn out, if they don’t the message they wind up sending is that not many people care about the issue.

  7. alex says

    Do people believe that the CEO of Coca-Cola is able to call up Putin and ask him to change Russian laws? Even if that were possible, is that a good thing?

    For me, having a large corporation openly use influence to alter the laws of a foreign sovereign nation sets a dangerous precedent. With globalization, the US is particularly vulnerable. What would happen if a foreign company didn’t like one of our laws and suddenly stopped doing business here in protest? A single oil company or shipping company boycotting us would result in economic chaos.

  8. JC says

    It”s “The Real Thing,” “Coke Adds Life,” “Coke Is IT!,” “Things Go Better With Coke.” No queers crawling all over Coke. It’s one of the few things an American can rely on. Sit on the empty bottles if you must.

  9. José Luis Santos says

    I agree with your campaign. That’s why I would like you to help us to withdraw one of the most important prizes in Spain, given in 2009 to Yelena Isinbayeva.

    Our petitions at Change.org:



    Thanks for your support!

  10. says

    Just wondering why the companies even need to sponsor/advertise, you mean they don’t do enough of it anyway! Would the Olympics just go away without sponsors, yes they probably would, So who’s going to be the bad guy?

  11. Koskalaka Maricón says

    No Coca-Cola for me; as a southerner, I’m strictly an RC Cola queer (just add peanuts and a side of Moon Pie).