Chris Hemsworth | Film | News

Chinese Theater Mistakenly Uses Homoerotic, Fan-Made 'Thor' Poster as Ad for the New Film


A Shanghai cinema learned a lesson in using internet images as official theater advertisement when it accidentally assumed this gay, slash fiction image was an authentic Thor: The Dark World poster.

As The Atlantic Wire puts it, "This is where we chime in with a joke about Asgard, right?"

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  1. That's friggin' hot! Its the Thor movie that should've been made.

    Posted by: Sam | Nov 6, 2013 8:12:49 PM

  2. Are the tickets 40 yen?

    Posted by: elwoodl | Nov 6, 2013 8:13:54 PM

  3. Well, it's proved: English is a difficult to them as Chinese is for us.

    Posted by: SAYTHETRUTH | Nov 6, 2013 8:16:12 PM

  4. @Elwood - 40 yuan; this is China, not Japan.

    Posted by: Gregory in Seattle | Nov 6, 2013 8:34:04 PM

  5. So... if this was a legitimate screening of THOR, wouldn't the studio have provided them with promotional material, posters included? Why would they need to create their own posters from images culled from the internet?

    Posted by: MikeInSanJose | Nov 6, 2013 8:45:01 PM

  6. Since Loki is bisexual, this kind of makes sense. Wouldn't you cuddle up to big, beautiful Thor?
    After all, they gods, so they can have a brother on brother thing.

    Posted by: David From Canada | Nov 6, 2013 8:49:21 PM

  7. This is wrong on so many levels. They're brothers for goodness sake

    Posted by: Larry | Nov 6, 2013 8:57:55 PM

  8. Yup; movie tickets are way cheaper in Asia than they are here. Of course, you have to put up with subtitles.

    Posted by: Mike B. | Nov 6, 2013 9:05:03 PM

  9. @Larry ... Since when has being brothers deterred slash fans? Technically, Loki is adopted so they're not genetic siblings.

    Posted by: RJ | Nov 6, 2013 9:08:24 PM

  10. That's been my desktop for weeks! HAAA. Gotta love China. Actually, that's the movie I"m hoping to see.

    There's another Asian country (forgot which) which ran previews for BBC's Sherlock that made it look like a slash pairing, that actually alluded to their love, etc. They outright said that. Again, that's a show I would watch.

    Posted by: Book | Nov 7, 2013 2:07:09 AM

  11. I've been to quite a few Chinese Restaurants here in the US, and to be fair, their translations on their menus are kind of amusing too.

    Posted by: mmike1969 | Nov 7, 2013 2:37:47 AM

  12. @RJ & @Larry

    Not only are they not related by blood, they are an entirely difference species.

    So that's a different can of gay, gay worms.

    Posted by: CC | Nov 7, 2013 5:18:52 AM

  13. Man, I really, really want to see THAT movie!

    Posted by: dommyluc | Nov 7, 2013 8:12:03 AM

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