National Organization for Marriage’s Political Advocacy Arm Ended 2012 With a $2.7 Million Deficit

GallagherYesterday, we reported that the Human Rights Campaign had filed a complaint with the IRS to compel the National Organization for Marriage to publicly release financial documents related to its political advocacy spending in 2012. With the reports now published and viewable on their site as a result of the complaint, it appears NOM may have been hiding the information because of the revelation that the organization found itself more than $2.7 million in the red as a result of its political advocacy arm's spending. You'll recall 2012 being a disappointing year for gay marriage opponents, with pro-equality victories in four of the five same-sex marriage ballot measures by year's end. Buzzfeed breaks down more of the reports' findings:

The organization raised nearly $14.5 million in contributions, with the bulk of it – more than $9.4 million – going to the political advocacy arm. The advocacy arm also reported receiving more than $1.6 million in reimbursement of expenses.

Although the names of the donors are redacted, the largest donor to NOM was a person who gave the organization's political advocacy arm more than $2.6 million. Another donor gave $1.9 million to the political advocacy arm, while a third game $1.5 million.

The second largest donor to the organization gave $2 million to the educational arm, while another gave a little more than $1 million. 

The political advocacy arm – a 501(c)(4) organization – reported more than $13 million in expenses, with the education arm – a 501(c)(3) organization – reporting a little less than $3.5 million in expenses.

The organization contributed more than $1 million to the ballot referendum campaigns in Maryland and Washington, as well as to the campaign for a marriage amendment in Minnesota. The organization gave more than $1 million to the "NOM ME Fund," presumably its contribution to fighting the Maine marriage equality initiative.

NOM's sole 2012 ballot victory occurred in May, when North Carolina voters approved a constitutional amendment banning gay marriage.



  1. Francis says

    They’ve been in the red for a few years now if I’m not mistaken. They’ll, unfortunately, find ways to continue, so lets not think they’re going away anytime soon. Overall they finished 1 million in the red but they’re still raking in 14 million. The good thing is, though, they consistently losing now in everywhere but the deep red states, so it’s money spent for nothing!

  2. says

    They’re now planning to switch to attack transgenders. This is even more doomed than the gay marriage battle (which the have totally LOST) because most people while they may find transgenderism confusing don’t outright HATE people he way these losers do.

  3. Mike B. says

    So basically, all the harm they spread is the result of a couple of rich jackasses? With the names redacted, it’s probably like two guys and their wives.

  4. oncemorewithfeeling says

    They’ve done more than almost any other group to make marriage equality a reality in this country. I can’t wait until they succeed in making the general public learn that there’s nothing wrong with trans people either. Here’s hoping they keep up the good work!

  5. Francis says

    California will be the litmus test on that, David. And while they’re clearly going to lose on marriage, lets be realistic…outside of a couple states like New Mexico, maybe Nevada, maybe Oregon (although poll numbers there have been close to even), most the states without marriage equality now will not see marriage equality through means that aren’t litigation. NOM knows this. As long as being anti-gay is still tied to being a Republican (and Libertarians in many ways) then NOM continued to remain viable. That’s how they can make 14 million a year.

  6. Wavin' Dave says

    I could just look forever at the accompanying pic of that pig.
    Even if they make no new headlines, you should run that image daily. – not so much as a vitamin, but as a laxative!

  7. Francis says

    *contiues* not continued.

    I do agree, though…NOM has done more for us than they could ever imagine. Their extreme hatred of us pushes more people on our side, or at the very least, neutral. Thanks NOM! Time to work that magic on trans rights!

  8. says

    They’re reaching a dead end in the U.S. on marriage, though they’ll keep on trying (those rallies with five people) as long as they have a couple of daddies with deep pockets still willing to fill Brian and Maggie’s pockets. But it’s not going to get better for them here on marriage, ever. Gig’s about up.

    Which is why they’re already taking their show on the planes overseas, to France and now Russia (the latter all too receptive to their sort). And at home they’re starting to tap into the transphobia market in CA and with ENDA, never mind that it doesn’t match their name.

    This shows there’s a reason they hide financial documents. Who knows what other secrets Brian and Maggie have tucked away in their purses?

  9. Bernie says

    First off, awwwwwwwwwwww………they lost money, but more importantly, can’t some gay men give a makeover to poor Maggie or someone teach her to smile and pay more money to get a nicer hair do……..come on, do poor Maggie a favor and give her a makeover!

  10. Fox says

    The well’s apparently gone dry in the U.S. which is now a lost cause for them. This is why Brian Brown is in Russia looking for rubles.

  11. Joel says

    “makeover to poor Maggie”

    Lost cause. A pig is a pig, no matter what you do to it.

    Back when I was a child, there was the book, “Pepper and Salt, or Seasoning for Young Folk”. It had a story about somebody who dressed up a pig and made it very elegant. But it still was a pig, and all it could say was “oink”.

  12. MikeBoston says

    So almost $9M of the $14M raised came from just 5 individuals? Five individuals provide two thirds of this organization’s total funding. They are going to be around for a long time because they don’t need broad appeal to raise funds. They have 5 deep pockets that they know they can count on.

  13. Francis says

    Funds aren’t really drying up in the States. They have connections. They’re obviously less influential and have fewer connections now than before, but they have connections. 14 million is not chump change in any stretch, unless we consider 14 million “drying up”. Like MikeBoston said, they have people to rely on to keep em going.

    Which will just make it all the more sweet as we continue defeating them across the country.

  14. RICK says

    I have no sympathy for them. If they had focused on issues that actually mattered like keeping shemales out of the women’s bathroom instead of attacking the LGB then I might donated to them myself. I hope the IRS comes down on them for the pain they’ve caused gay men.

  15. e.c. says

    Ok, how rich do you have to be that you can write NOM a check for $1million +, and how much of an ass do you have to be to think that’s a good use for it?

  16. John D says

    Remember the history. A while back a document was leaked that showed NOM’s real agenda was to divide socially conservative groups from the Democratic coalition, to drive a wedges between blacks and gays, between Latinos and gays, and so on.

    It hasn’t really worked. However, I suspect that if we ever find out the identities of the major NOM donors, we’ll find that they are major Republican boosters. What will really make the donations to NOM dry up is that campaigns against same-sex marriage no longer deliver the votes to Republican candidates.

  17. says

    I’m betting that a lot of the deficit happened because Bryan and Maggie saw the writing on the wall and pocketed as much of NOM’s funds that they could get away with.

  18. Bill says

    @Hey Darlin’ : they don’t have to scare the money out of people. Their shrinking donor base is probably heavily rated by 90 year olds with failing eyesight who confuse NOM with Mom.

    It was like the small percentage in San Francisco who voted for George Bush – the percentage was so low that probably a good fraction of that vote was due to voter error where someone inadvertently pushed the wrong button or punched the wrong hole or checked the wrong box.

  19. Stefan says


    Several states are poised to legalize marriage equality via referendum, including Oregon, Colorado, Ohio, Michigan, and Arizona in either 2014 or 2016. While it may seem like the momentum may be slowing down, it’s only because we are in the process of advancing litigation which will result in a nationwide ruling for equality.

  20. mdnc says

    NOM pushed the NC Anti-Marriage equality vote in 2012 along with our newly elected Wingnut NC legistature. Today, Karl Rove is in our State drumming up ca$h. And here I thought the that smell was a sewer backup.