UK’s Channel 4 Rebrands In Rainbow Colors, Wishes Olympic Athletes ‘Good Luck on Gay Mountain’ – VIDEO

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During Friday’s opening ceremony for the Sochi Olympics, UK’s Channel 4 embraced the rainbow in a show of support for gay athletes and to protest against Russia’s anti-gay laws.

Channel-4-rainbow-logo-fo-008The Guardian reports the rebranded on-screen logo was joined by a cabaret-style prime time TV ad wishing good luck to all the gay athletes competing on “gay mountain.”

Check out the insanely catchy ad (complete with gay Putin cameo), AFTER THE JUMP

Last week’s Google Doodle was a similarly rebranded rainbow in support of gay rights in Russia.