Fashion Men

Gay Jeans 'Come Out' And Reveal Their Rainbow Threads The More You Wear Them


The fashion innovators at Betabrand clothing are crowd-funding the creation of “Gay Jeans,” denim jeans that “come out of the closet” the more you wear them:

“Gay Jeans begin life looking and acting like regular 5-pocket denim jeans, but as they experience normal washing and wearing over the course of their life, their indigo dye gradually fades away, revealing fabulously colorful yarns just waiting to come out.”

While their ad copy includes ham-fisted joking about “denim equality,” the jeans' creator Steven B. Wheeler explains his personal connection to the design:

"Early in life, I was not wildly unlike any of the other boys on the playground, but as time went by, I noticed things about me that set me apart from others. The same too for Gay Jeans; it takes time for them to uncover the things that make them unique.

"... the name (Gay Jeans) is a pun on the issue of science finding the “gay gene,” and the debate over whether or not being gay is a choice. For these jeans it isn’t a choice. Like me, they were born this way, and like me, they’ll come out in their own time.

"And finally, I love this project because no matter what else they are, Gay Jeans are no more or less a pair of jeans than I am more or less a human being. I'm a gay man, yes, but a man nonetheless."

The jeans cost $78.40 and 10 percent of all proceeds will go to the San Francisco LGBT Center.

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  1. Riveting.

    Posted by: Hansel Currywurst | Apr 15, 2014 6:32:19 PM

  2. 501's will always be the "Gay" jean to wear.

    Posted by: Rob | Apr 15, 2014 6:50:31 PM

  3. Yep. Nothing cups a nice basket better than good old 501s.

    Posted by: Pervy McPerv | Apr 15, 2014 6:59:17 PM

  4. If they put a little lycra in there, I'm all over it.

    Posted by: pete n sfo | Apr 15, 2014 7:09:29 PM

  5. Hit it:

    Posted by: Steven | Apr 16, 2014 12:30:08 AM

  6. That is so gay!

    Posted by: Mike | Apr 16, 2014 1:36:56 AM

  7. Something to give to your favorite homophobe.

    Posted by: ophu | Apr 16, 2014 1:54:25 AM

  8. Do want.

    Posted by: Calvin | Apr 16, 2014 8:35:22 AM

  9. I'm shocked. Betabrand clothing is charging less than $80 for these!?

    Posted by: Andy | Apr 16, 2014 10:00:08 AM

  10. @ANDY: Yup. Raw denim jeans that are made in America from USA milled denim that gradually reveals a rainbow of color. And for less than a Benjamin, too.

    Posted by: Steven | Apr 16, 2014 1:56:31 PM

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