Australia | Facial Hair | News

Study Asks, 'Has The Beard Trend Made Beards Less Attractive?'


In a study of 1,453 bisexual or heterosexual women, researchers at the Australian University of New South Wales found that the more women were exposed to images of bearded men, the more likely they were to find clean-shaven men more attractive, and vice-versa.

The women were shown 36 images of men’s faces — “the first 24 pictures were exclusively of bearded or clean-shaven men, while the final twelve offered up a mix of facial hair styles.” As they viewed each picture, they were asked to rate each man’s attractiveness on a scale of four to negative four.

In a classic case of supply and demand, the women who saw lots of beards found themselves more attractive to men without them.

Head researcher Professor Robert Brooks said that men who grew beards to be more sexually attractive may have lost their allure as facial hair became more popular among other guys. “We may well be at peak beard,” he quipped.

But if you're a bearded man not trying to attract a female, please carry on just as you are, you bearded wonders.

(image via)

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  1. We need to stop thinking of hair growth as a trend.

    Posted by: Kess | Apr 16, 2014 8:46:34 PM

  2. What I mean is that focusing on beards as trends is ridiculous. I love bearded men, well, except the Hollywood closet cases who "date" women in order to appease redneck bigots. We should be focusing on that beard phenomenon.

    Posted by: Kess | Apr 16, 2014 8:48:20 PM

  3. Filler crap. An excuse to place an image of another cute white guy on the Internet.

    Posted by: Lucca | Apr 16, 2014 8:51:26 PM

  4. I couldn't give two shits what women think is attractive in a man!

    Posted by: TampaZeke | Apr 16, 2014 9:12:31 PM

  5. @lucca let me're an uppity leftist who thinks it's not racist to mention that he's white, but you think it *would* be racist if the guy in the photo was non-white and someone pointed it out in the same context? ;)

    Posted by: Jean | Apr 16, 2014 9:25:58 PM

  6. luckily we are not women nor do we care what women think about our attractiveness.. BEARD LIVE ON!

    Posted by: jake john | Apr 16, 2014 9:27:24 PM

  7. @LUCCA maybe because white guys are hotter? Not racist, it's reality.

    Posted by: Gerry | Apr 16, 2014 9:27:48 PM

  8. It tears up your butt and face.

    Posted by: Jon | Apr 16, 2014 9:42:41 PM

  9. Beards, especially the mere stubble kind, are definitely a trend, or, say, a fashion. If you don't think so just check out the kinds in the 19th century where many forms prospered, especially the ridiculously puffed out sideburn kind. Men's hair and facial hair have gone through all kinds of trends. Which fade away and then come back. They all become "cool" because most of the boys jump on the same band-wagon.

    Posted by: UFFDA | Apr 16, 2014 9:53:16 PM

  10. I could never kiss a man with a beard. Yuck.

    That is all.

    Posted by: Rick | Apr 16, 2014 10:37:11 PM

  11. Isn't there evolution theories on this? Women prefer less hairy men cause it cuts down on blood sucking insects i.e lice, crabs etc. Less hair less weakened immune system.

    Posted by: Lazycrockett | Apr 16, 2014 10:45:24 PM

  12. What is the point of this article? What women think of men? Who cares!!!!

    Men should be able to do whatever they wish. Women are irrelevant. Women should be more concerned about the horrors they inflict on each other with their jealousy and envy towards other women.

    Women are caught in a competitive spiral with each other to see who can look the "sexiest". You only have to look at the women's magazines - they are totally obsessed with appearance as well as this demand that women must look sexy. It's not surprising that these magazines are heavily funded (through advertising) by the fashion and cosmetics industries.

    Memo to women: nobody cares what you think about men, and nobody ever will.

    Posted by: jason | Apr 16, 2014 11:08:21 PM

  13. @Crockett: Wrong. From an evolutionary perspective, beards (and body hair) protect men from deadly disease carrying insects like mosquitoes/malaria, thus providing evolutionary advantage.

    Posted by: Darwin | Apr 16, 2014 11:08:44 PM

  14. @DARWIN Well, I have plenty of body hair and I still got malaria. Mosquitoes are more resourceful than that. Try again.

    Posted by: Rick | Apr 16, 2014 11:23:53 PM

  15. So the study concluded that the law of diminishing returns applies to desire for bearded men? That after seeing a bunch of shaven or bearded men, women want something different and will go after something different? Doesn't everyone have a threshold for anything and will crave change after so long? I know that in order to know this someone would have had to conducted the study, but should we really be surprised by the results?

    Posted by: Garst | Apr 16, 2014 11:27:38 PM

  16. @Gerry-White guys are hotter? you! That what people have been conditioned and socialized to believe that if "it's white, it's alright". Have your preferences but don't generalize or show your stupidity/arrogance/ignorance.

    Posted by: TJ | Apr 16, 2014 11:40:15 PM

  17. @ Jon - conditioner works on beards, too.

    Posted by: Mike in the Tundra | Apr 16, 2014 11:41:29 PM

  18. @Rick: So you're an outlier, an out-and-out liar, but not an out liar?

    Posted by: Darwin | Apr 16, 2014 11:49:35 PM

  19. Lucca, feel free to find another site, this site is not for you. Adults visit here.

    As for beards, on most men they make them look worse, but they are always better than just a mustache.

    Posted by: Droc | Apr 16, 2014 11:52:29 PM

  20. Women are also much more likely to choose tall men--at least, taller than they are. Definitely some discrimination going on there, but it may be based on a few thousand years of evolution.

    Posted by: Dback | Apr 17, 2014 12:23:08 AM

  21. Honey I didn't grow it out to attract women in the first place!

    Posted by: David | Apr 17, 2014 12:32:21 AM

  22. There is no evidence anywhere ("from an evolutionary perspective"!) that facial or body hair protects against any disease -- or "disease-carrying insects". "Evolutionary advantage" my ass. Somebody's peddling fake science. LINK PLEASE.

    Posted by: will | Apr 17, 2014 12:48:58 AM

  23. young, bearded, and white is a whole consumer demographic in my hipster laden city.

    i made my husband shave off his massive beard last night. it will grow back, but hopefully not until this fall. giant beards in the water and sun are lame.

    i'm afraid this trend is going to get much worse before it gets better.

    Posted by: NOTICE | Apr 17, 2014 1:39:51 AM

  24. @darwin on the other hand, men in the tropics, where malaria is more prevalent, have shed their beards, evolutionarily speaking. Beards in temperate regions protect against cold; in the tropics, nah, not much use. In fact, it's a disadvantage as it accumulates germs and insects.

    Posted by: simplet0n | Apr 17, 2014 1:45:59 AM

  25. "the women who saw lots of beards found themselves more attractive to men without them."

    I don't think that's how it works... showing women lots of beards makes clean-shaven me find those women attractive?

    Exodus may just re-open their business.

    Posted by: Randy | Apr 17, 2014 2:09:43 AM

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