When Nintendo announced that they would be releasing their whimsical life simulator Tomodachi Life, gay gamers - or gaymers, if you prefer - were disappointed to learn that though your avatar, or "Mii", could go on dates and get married, they couldn't do so with a member of the same sex. Given that the previous game Tomodachi Collection allowed for same-sex couplings, albeit by way of a bug rather than a feature, Nintendo is deliberately excluding gay couples, a decision which invited criticism and a petition, as well as the creation of Twitter hashtag campaign #Miiquality started by Tye Marini of Mesa, Arizona, who said in an online video,
I want to be able to marry my real-life fiancé’s Mii, but I can’t do that. My only options are to marry some female Mii, to change the gender of either my Mii or my fiancé’s Mii or to completely avoid marriage altogether and miss out on the exclusive content that comes with it.
Nintendo responded to the criticisms by doubling-down on their position, saying in a statement,
Nintendo never intended to make any form of social commentary with the launch of ’Tomodachi Life.' The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that ’Tomodachi Life’ was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.
Except that they did. When your game is based on the premise of players creating avatars of themselves, your gameplay mechanics offer dating, courtship, and marriage, and you deliberately disallow the creation of same-sex couples, you are saying that those couples are less-than and therefore you will not recognize them or allow their stories to be played out. You are denying the existence of gays and lesbians who are buying and playing your game.
You can watch Tye's video on #Miiquality AFTER THE JUMP...