Tiffany Celebrates (And Advertises To) Gay Couples: PHOTO


Tiffany & Co. is grabbing people's attention with more than their little blue boxes lately. The iconic jewelry retailer has launched a new engagement ring ad campaign that targets gay male couples and also features an actual gay couple (as opposed to relying on models). The company released a statement to ELLE Magazine heralding their first campaign focusing on same-sex love and marriage:

"Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," said Linda Buckley, Tiffany & Co. VP of North American PR, in a statement to "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."

The picture of the handsome couple in Tiffany's ad, who thus far have remained anonymous, also features a romantic and wistful caption sure to give any sap (yours truly included) a case of the "aww"s:

"Will you promise to never stop completing my sentences or singing off-key, which I'm afraid you do often? And will you let today be the first sentence of one long story that never, ever ends? Will you?"

Tiffany is not the first retailer to feature actual gay couples in its advertisements. You'll recall Banana Republic last year featured the stylish duo of Nate Berkus and Jeremiah Brent in a series of ads focused on "showcasing true relationships."


  1. David From Canada says

    The first thing I thought of was “Breakfast At Tiffany’s. Gay men who want to get married are right up there with Audrey Hepburn.

  2. Mike says

    THE gold standard of conservative businesses?

    As philosopher, Schopenhauer, once said:

    “All truth passes through three stages. First it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”

  3. Yup says

    Actually Richard, I read a different article about this, and not only are the men in the photo NOT models, but they are a real life engaged gay couple.

  4. Alan Turning in Grave says

    “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” said Linda Buckley. – what fuckery does *that* suppose to imply?

  5. TDSE says

    Why is the trans community not included in Tiffany’s ad campaign? Couldn’t they show a john presenting his favorite shemale hooker with a lovely bracelet or something? Or maybe a diamond ring as a congratulatory gift to a transgender neutrois upon completion of castration surgery? Hopefully GLAAD will get on this and demand trans inclusion!

  6. says

    I asked about rings for me and my ex perhaps eight years ago in a Tiffany store and the temperature dropped thirty degrees. I will make my own cute blue boxes, thank you very much. This outfit is so friggin late to the party we should not let them pretend to care about queer people. Overpriced, too.

  7. Pete says

    Genku, even assuming that your story is true, how can you blame an entire company for the reaction of one sales clerk 8 years ago? Did you bring it to the attention of the company? Also, gay people aren’t queer and if you think of yourself that way, it doesn’t surprise me that your bf dumped you.