GLAAD Hub




Advertisers Actively Courting Gay Consumers: VIDEO

Ads aimed at LGBT community

The last 12 months has seen an increase in gay representation in mainstream advertising, according to NPR.

Ads such as a recent spot for Chevrolet which includes both same-sex and single parent families with the voice-over "while what it means to be family hasn't changed, what a family looks like has,” are representative of this shift.

According to Rich Ferraro, vice president of communications at GLAAD, “within the last year we've seen advertising come out of the closet, and now use LGBT families or LGBT individuals in campaigns that reach mainstream audiences.”

Speaking to NPR, Robert Klara, a staff writer for Adweek, said that the increase in advertising aimed at the LGBT community is representative of how competitive the marketplace is now:

"If you're not appealing to every minority community, be that racial or in terms of sexual orientation, you're missing out on market share."

Read NPR's report and watch the Chevrolet ad and a banned 1995 Guinness ad, AFTER THE JUMP...

Continue reading "Advertisers Actively Courting Gay Consumers: VIDEO" »


LGBT Athletes Rally With #ProudToPlay Campaign: VIDEO

Proudtoplay

Yesterday YouTube launched its follow-up to last year's #ProudToLove campaign with #ProudToPlay, which honors LGBT athletes like Jason Collins, Brittney Griner, Robbie Rogers, and Darren Young, their supporters, and everyone who stands up for diversity in sports.

RogersGLAAD, Human Rights Campaign, You Can Play, Laureus, Athlete Ally, and the LGBT Sports Coalition are supporting the campaign.

Said GLAAD President & CEO Sarah Kate Ellis,

As athletes from across nations and leagues come out, sports fans throughout the world are embracing LGBT players and ejecting bias from the game. GLAAD is thrilled to support Google and YouTube in this landmark initiative to help tackle stereotypes and build understanding.

You can watch the campaign video, which is presently sitting at the top of YouTube's home page, AFTER THE JUMP...

Continue reading "LGBT Athletes Rally With #ProudToPlay Campaign: VIDEO" »


Meghan McCain, Three Others Join GLAAD Board of Directors

Republican pundit and Senator's daughter Meghan McCain joined the Board of Directors at GLAAD, the organization announced today.

MccainAlso joining its board: Executive Vice President, Commercial Services at Hilton Worldwide Jeff Diskin; Harvard Law School professor and venture capitalist with August Capital, David Hornik; and Managing Director at Opportunities for Women, Linda Riley.

Said GLAAD President & CEO Sarah Kate Ellis: "Equality is no longer a partisan issue. For years, Meghan McCain has lent her voice and platform to spreading messages of acceptance across party lines. Now, as the American south and our heartland move closer to LGBT equality, it's critical that we continue to build the bridges that unite us in our common ground - whether you're republican or democrat, gay or straight."


George Takei Receives Vito Russo Award at GLAAD Awards in NYC: VIDEO

Takei

Star Trek legend and LGBT rights activist George Takei received the Vito Russo Award at GLAAD's New York media awards on Saturday night.

Takei praised GLAAD for its work abolishing stereotypes:

"...as a closeted kid growing up in Los Angeles…all I saw of gays and lesbians in movies and television or heard on radio were caricatures of people who were mocked and laughed at, or pitied, or hated. The media stripped us of all humanity and made us into pathetic stereotypes. The media then was a soul-crushing monster. GLAAD took on this formidable beast with its media savvy, political acumen and the power of its advocacy and transformed the media into a powerful force for change. GLAAD inspired and galvanized others into action to join with in the great 21st century civil rights movement."

He added:

"But as long as LGBT people can be fired from their job for simply being who they are, our work isn’t done yet. As long as young people are kicked out of their families just for being who they are, our work is not done yet. As long as people are be bullied into feeling that their lives are so hopeless that they are driven to self-destructive acts, our work is not done."

Watch, AFTER THE JUMP...

You can find the list of GLAAD Award winners HERE.

Continue reading "George Takei Receives Vito Russo Award at GLAAD Awards in NYC: VIDEO" »


Kylie Minogue and Crowd Sing-Along to 'Can’t Get You Out of My Head' at GLAAD Awards: VIDEO

Screen Shot 2014-05-04 at 12.39.22 PM

At Saturday’s 25th Annual GLAAD Media Awards in New York City, Boy George welcomed singer and longtime LGBT ally Kylie Minogue to the stage for a sing-along performance of ‘Can’t Get You Out of My Head’  

Before the performance, Minogue also took a moment to thank her gay fanbase and GLAAD.

Check it out, AFTER THE JUMP...

Continue reading "Kylie Minogue and Crowd Sing-Along to 'Can’t Get You Out of My Head' at GLAAD Awards: VIDEO " »


Midwest Flyers Magazine Defends, Quietly Removes Use Of 'FAGS' In Safety Article

Fags_mag

The National Gay Pilots Association (NGPA) has reached out to Midwest Flyers Magazine after the magazine published a safety article by Philip Mattison entitled “The Three FAGS Checklist of Floatplane Flying Could Save Your Life!"

FAGS in this case was an acronym for “Flaps, Airspeed, Gears and Seatbelts.” And the magazine’s editor Dave Weiman defended its use as such:

"We apologize if the acronym Mr. Mattison uses for his personal pre-landing checklist offended you in any way, but he created it as a tool so he would remember it. It was not used as a slang term to mean something else, nor in a derogatory sense…

"He is dead serious about the importance of using checklists, and his article was a public confession that he made a mistake that cost him his aircraft and nearly his life… We hope that the positive and constructive use of the acronym distracts from any negative connotation that may be associated with a similar slang term. The true definition of the word according to the dictionary supports the premise that even though checklists may be tedious, they are necessary."

Nevertheless, Steven Moore, Executive Director of the NGPA responded, “There is no difference in using this word than if you were to use any other derogatory remark to reference any other minority, and it is quite disturbing.”

Gays and Lesbians Allied Against Defamation’s Programs and Communications Fellow, Alexandra Bolles, added her thoughts on Mr. Weiman’s defense of the acronym:

“Attempting to reassign the word does not erase the harm it has caused and the power it holds for people who are LGBT. Dave's attempt to discredit and invalidate LGBT readers' responses to the article is reminiscent of the argument [that saying ‘fags’ is okay because it’s also a word for cigarettes or a bundle of sticks].”

The headline of the online article now reads "Flying On Floats or Wheels…. Checklists Could Save Your Life!" It does not include any mention of "FAGS."


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