Variety: Brokeback big in Tulsa, El Paso, Des Moines and Lubbock…
USA Today: “Don’t look now, but Brokeback is selling in the heartland…The gay cowboy romance, which has been cleaning up in early awards races, was considered a difficult box-office sell nationwide because of its subject matter. But Brokeback Mountain is averaging $10,000-plus per screen in such markets as San Antonio, Nashville and Columbus, Ohio, according to Nielsen EDI.”