Citing Coca-Cola's refusal to denounce Russia’s anti-gay propaganda laws, Ireland’s Trinity College has announced that products by the Olympic sponsor will be banned from the campus during the upcoming Sochi Games. Products made by Proctor & Gamble, also a sponsor, will be banned as well.
TheJournal.ie reports that LGBTQ Rights Officer for Trinity College Dublin Students' Union, Stephen Hatton wrote a letter to Coca-Cola announcing their school's intent to boycott the company:
"Your company had an unparalleled opportunity to denounce the vulgar and inhumane Anti-Gay Laws of Russia on a worldwide stage, an action which, if made, would have undoubtedly sparked global awareness and positive change for the LGBTQ community in Russia and beyond."
Leanna Byrne, Communications Officer with TCDSU, says the ban “sends our a strong message”
“We’ve been mandated by the students to do this,” she said. “I think it’s very important that we stand by our minority groups. People might think it is not a student issue, but it it certainly is for a lot of the people in college.”
She added: “There seems to be a lot of positive reaction from LGBT societies and organisations throughout the country.
TCDSU has also written to Coca-Cola about the company’s recent removal of a gay marriage scene from an Irish TV advertisement, saying that the omission is “an open insult to the LGBTQ community in Ireland and further adds to Coca-Cola’s complete disregard for LGBTQ people on an international level.