Stephen Colbert Launches His Very Own Celebrity Lifestyle Brand: VIDEO

The slew of “lifestyle brands” being created by celebrities like Gwyneth Paltrow, Ellen DeGeneres, and Blake Lively has inspired Late Show host Stephen Colbert to start his own line of expensive, random things.

Said Colbert of the launch of his “personal curatable lifestyle brand” Covetton House:

“As a celebrity, my life is filled with luxury items, hand selected jewelry, and the illusion of free time. If you’re like me, and I am, you’re a unique individual who wants to be just like Stephen Colbert. And that means more than just looking like the Great Gatsby threw up on you.”

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