Britney Spears was the headliner at Pride in Brighton, UK over the weekend. She used the occasion to plug her latest fragrance, and people aren’t having it.

britney at brighton pride showcasing some iconic armography and flawless vocals pic.twitter.com/l8lvO9DBc8

— aunt lydia (@klitosiris) August 5, 2018

Tweeted Spears after the show: “Loved seeing so many people out celebrating diversity and inclusion for #pride here in the UK! Having the freedom to be who you want to be is so important, which is why we made Prerogative, a fragrance for ALL!! Check it out exclusively at @BootsUK #MyPrerogative”

https://twitter.com/britneyspears/status/1026090537638658048

And Britney heard back from fans:

The forced fragrance plug in is tacky as fuck Britney.

— Noah Cassiel (@NCassiel) August 5, 2018

You’re using Pride to advertise? Shame on you, Britney. That’s NOT what it’s for.

— Jo C (@LittleGirlGoth) August 6, 2018

What has perfume got to do with diversity and expressing yourself and your sexual freedom ? Eh ?

— HIFI SEAN ☠️ (@HifiSean) August 5, 2018

Embarrassing. Money making off the back of Pride? pic.twitter.com/9Ke9biO5OX

— Jason R (@GeordieJay) August 6, 2018

We are more than just our pink pounds

— Shyam (@pronouncedsham) August 6, 2018

When has @britneyspears ever been a voice for the #LGBTQ Community? She has many gay fans I’m one but I’ve never looked at her as an advocate for us. Yet here she is using us as a target to promote her new fragrance. Lol and we will all fall for it! Enjoy her new fragrance y’all!

— Anthony Glam (@anthonyglam) August 6, 2018